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Structured, goal-aligned product development always accelerates strategic delivery of healthcare apps and time-to-market. However, nearly 75% of global executives admit the lack of sufficient planning and adherence to projected deadlines (based on the recent research by McKinsey). Even though they were giving a high priority to resource allocation and analytics transformation, they struggled to connect roadmap with outcomes.
When healthcare projects are well-scoped and well-aligned with product goals, results follow. But when the project timeline in healthcare software isn’t integrated into a clear product strategy, you risk missing launch milestones, exceeding budgets, and dealing with a cascade of costly rework.
That’s why every milestone – feature freeze, beta release, security audit – should flow directly from defined product goals. A strategy‑aligned schedule keeps priorities clear & visible, ensures cross‑functional collaboration, and lets you deliver the product with minimal disruption – even when regulations or market demands shift. This is the essence of health app timeline alignment.
In this blog, we’re going to explore:
- What product goals in healthcare app development really look like
- The major timeline risks in healthcare software projects
- The most considerable benefits of a synchronized roadmap
- Practical steps to align timelines with product goals in healthcare apps
- Why alignment is non‑negotiable in healthcare compared to other industries.
What Are Product Goals in Healthcare App Development?
Aligning product strategy with company goals is about “why” you’re building, not just “what.” These strategic goals ensure that each sprint contributes to better outcomes, faster product value delivery in digital health, and real ROI. Typical goals in the context of product alignment may include:
Boost Telehealth Adoption by 50 % Within First Year. Setting adoption-rate targets drives patient onboarding UX, marketing integrations, and in‑app education content.
Elevate Patient Engagement by 25 % in Six Months. Having a numeric target for active daily or weekly users drives UX decisions (push‑notification cadence, gamified habit‑tracking, etc.) and anchors roadmap priorities.
Optimize Prescription Renewal Workflow to 3 Steps. A streamlined renewals path – with pre‑filled forms and e‑signature – minimizes provider clicks and speeds up care.
Maintain 99.9 % Uptime During Peak Hours. For telemedicine apps, for example, guaranteeing high availability under load is crucial – explicit uptime SLAs guide infrastructure choices and ops planning.
Drive a 20 % Reduction in No‑Show Rates. Integrating SMS and email reminders with one‑tap rescheduling and tracking uplift via A/B tests helps meet specific targets around appointment adherence.
Reduce Clinical Staff Training Time to Under One Hour. A clear, intuitive interface with built‑in tooltips and in‑app walkthroughs can significantly simplify onboarding for nurses and doctors, boosting adoption.
Increase Chronic‑Disease Patient Retention by 30 %. By defining retention targets for conditions like diabetes or hypertension, you can prioritize personalized care plans, progress dashboards, and peer‑support chat features.
These example goals can become the backbone of your project plan – informing which features launch in which phases, which integrations require early discovery, and how you measure success at every checkpoint. Together, these goals can create a transparent benchmark for success – ensuring you align timelines with product goals in your healthcare app.
The Risks of Mismatched Timelines and Product Strategy
1. Without health app timeline alignment with specific product goals, development can turn into scope creep and costly rework. For example, midway through a sprint, the team realizes the clinician‑dashboard metrics don’t map to the right success criteria. Suddenly, critical UI components must be rebuilt, delaying your release by weeks.
At the end of each planning cycle, validate every user story against your top three product goals. Refuse from any feature that doesn’t directly contribute to one of those targets.
2. Without goal‑driven milestones, teams often focus on “quick wins,” leaving compliance tasks to the last minute. For example, your HIPAA audit gets postponed to the final sprint – forcing an all‑hands emergency around encryption, access logs, and consent‑management.
Schedule regulatory and security checkpoints early. Slot them alongside feature freezes so they’re treated as equals, not afterthoughts within the project timeline in healthcare software.
3. A disconnect between your schedule and strategy often leads to wasted effort and increased budgets. For example, developers build an AI‑powered symptom checker because it’s “innovative”. Yet adoption metrics later show clinicians prefer simpler tools – weeks of work are wasted.
Start every feature proposal with a “goal statement”. Explain which product metric it moves and why. If you can’t justify it, forget it.
4. Another common pitfall is siloed planning – where engineering, design, and compliance set their own timelines. For example, design plans a three‑week UX sprint. Engineering needs four weeks for back‑end integration. Compliance demands two rounds of review. The result is a knock‑on effect that moves your launch into next quarter.
Host a joint “timeline alignment” workshop before each release, bringing all functions together to negotiate dependencies and agree on a harmonized schedule, ensuring timelines and product strategy of health app align across teams.
“Cross-team workshops aren't nice-to-haves. They’re your alignment engine. Bringing design, engineering, QA, and compliance together – before each release – highlights hidden dependencies and keeps every date realistic. In these sessions, we set integration touchpoints, surface potential blockers early, and agree on resource handoffs – so there are no surprises down the line.” – Bogdan Paiuk, Head of Delivery
5. Finally, unclear objectives lead to poor alignment between stakeholders. For example, marketing expects a public beta in Q2, while engineering is still wireframing core flows. Executive frustration grows, and budget reapproval stalls the roadmap.
Publish a shared roadmap that ties each date to a named goal (e.g., “Beta Launch: Achieve 1,000 monthly active users”). This transparency prevents mixed expectations and allows to align product goals and timeline.
Why Alignment Matters: Benefits of Synchronizing Roadmap and Timeline
Synchronizing product roadmap alignment in healthcare around well‑defined product goals delivers benefits across every area of the project.
Predictable Delivery
When each milestone ties back to a specific objective – whether it’s a user‑engagement metric or a compliance checkpoint – you eliminate guesswork. Teams know exactly what to build and when, making schedules fully predictable with aligned agile practices.
Efficient Resource Allocation
Clear priorities help you deploy your most senior engineers on high‑impact tasks (like FHIR integration or security audits) and junior developers on lower‑risk features. This strategic staffing minimizes wasted effort and prevents talent bottlenecks late in the cycle.
Reduced Time‑to‑Market
Coordinated planning accelerates key handoffs (design → dev → QA → compliance). Teams can work in parallel: designers finalize screens while engineers work on the back end, QA engineers draft test plans alongside development, and compliance officers review documentation in real time.
Improved Quality & Compliance
Embedding security, privacy, and regulatory milestones into each phase ensures that compliance isn’t an afterthought. This integrated approach can eliminate the risk of audit failures and expensive remediation, safeguarding your timeline and product budget.
Stronger Stakeholder Confidence
Investors, clinical leaders, and compliance officers all gain visibility into how dates map to deliverables. That transparency builds trust. And trust makes it far easier to secure additional funding or fast‑track regulatory reviews when everyone shares a common view of progress.
Clear KPIs & Measurable ROI
Goal‑driven planning provides built‑in metrics for success. By tracking progress against specific targets – like reducing no‑show rates by 20 % or optimizing support‑ticket response times – you can quantify the business value of each release and make data‑informed business decisions.

How to Align Product Goals and Timeline: Practical Steps
1. Clarify & Quantify Your Goals
Translate strategic aims into SMART targets (e.g., “reduce appointment no‑shows by 20 % in Q4,” “deliver two-way EHR sync via FHIR by MVP,” “achieve 98 % medication‑reminder success rate within 3 months”).
Assign a clear owner, KPI, and target date to ensure proper product goal planning in medical app.
2. Split Goals into Phased Milestones
Break each goal into 2-4 major deliverables. For example, “EHR sync” becomes: 1. Discover FHIR endpoints & map data fields (2 weeks), 2. Build data‐exchange microservice (4 weeks), 3. End‑to‑end tests & security review (2 weeks).
Group related tasks into “releases” or sprints that each deliver testable value. This creates a roadmap that has timelines product strategy health app best practices.
3. Map Milestones onto a Living Roadmap
Create a shared Gantt view or Kanban board in Jira/Asana that links dates directly to milestones to connect roadmap with outcomes.
Highlight dependencies (e.g., backend infrastructure complete before UI integration) so changes cascade predictably.
4. Introduce Early Quality Gates & Reviews
Schedule compliance audits, security scans, and usability tests immediately after the related build sprint – never at the end of the project.
Define “go/no‑go” criteria for each gate (e.g., zero critical OWASP findings, 85 % task‑success rate in usability testing) to align product goals and timeline checkpoints.
5. Engage All Stakeholders in Regular Reviews
Schedule weekly alignment workshops. Product, design, dev, QA, and compliance teams review upcoming sprints against goals. Negotiate potential resource conflicts.
Biweekly executive sync: present progress on both timeline (percent complete) and goal metrics (e.g., engagement lift, integration coverage).
6. Monitor Metrics & Adapt Plans Continuously
Use a single dashboard to track sprint velocity alongside outcome metrics (e.g., daily active users, API error rate, audit pass rate).
If a goal metric or a milestone falls behind, trigger a mini‐retrospective to adjust for product value delivery in digital health – identify root cause, re‑prioritize backlog, and adjust future sprint content or duration.
7. Formalize a “Change‐Control” Process
Any request that alters scope or timeline must include a “goal impact statement” describing how it advances or takes away from one or more product goals.
Review these requests in a cross‑functional committee to decide which lower‑priority work to postpone, preserving overall product alignment and healthcare project timeline optimization.
Healthcare vs Other Industries: Why Product Alignment is Even More Critical
Every industry benefits from clear roadmaps and goal-driven schedules. But healthcare app development faces challenges and complexities that drive an even greater need for aligning product strategy with company goals. Regulatory& compliance, data-sensitivity, device integrations, patient-safety imperatives, and outcome-based economics – all these make alignment between your timeline and product strategy critically important.
Intensive Compliance Cycles
You can’t release MVPs and retroactively patch compliance gaps. FDA’s Software as a Medical Device (SaMD) guidelines, CE marking, and local health authority approvals demand formal submission windows and review periods. Embedding these into your roadmap is key to healthcare project timeline optimization – rather than putting them at the finish line – ensures legal clearance without derailing your entire schedule.
Higher Cybersecurity Risks
Cyber threats against health systems are rising. But in contrast to a typical B2C breach, a healthcare breach directly threatens patient privacy and care continuity. By aligning your schedule to include regular penetration tests, code-review sprints, and incident-response drills, you make security an ongoing feature, not a post-release afterthought, mitigating timeline risks in healthcare software projects.
Device & Hardware Dependencies
Many digital-health solutions rely on connected devices – glucose sensors, ECG monitors, smart inhalers – that have their own firmware update schedules and regulatory certifications. A misaligned timeline that overlooks a device-certification window can postpone your EHR integration or clinical trial altogether. Incorporating device-approval milestones ensures synchronized delivery of both hardware and software components.
Real-Time Clinical Workflows
In domains like emergency care or tele-ICU, latency or downtime can cost lives. Unlike sectors where occasional downtime is tolerable, healthcare apps must guarantee near-continuous availability. Aligning your timeline to include chaos-testing, canary deployments, and on-call rotations is fundamental for healthcare app launch timeline planning, preventing performance surprises when you go live.
Patient Safety
In most industries, a UI glitch or slow response time frustrates users. In healthcare, it can endanger lives. Ensuring uptime SLAs, real-time monitoring of critical functions (like vitals ingestion or medication reminders), and rigorous usability testing under stress scenarios must be integrated into your timeline..
Outcome-Driven Funding Models
As value-based care replaces fee-for-service, health apps are increasingly tied to outcomes – reduction in readmissions, improved adherence and cost savings shared with payers. Each of these metrics becomes a product goal. A misaligned schedule that misses financial-model checkpoints (e.g., pilot ROI analysis, payer-contract milestones) risks stalling reimbursement and revenue.
Conclusion
Aligning product strategy with company goals isn’t just planning – it’s a strategic imperative in healthcare. By connecting every milestone with the right outcomes (from patient engagement targets and compliance checkpoints to integration deadlines and uptime SLAs), you can prevent scope creep, costly rework, and regulatory surprises. A synchronized roadmap empowers cross-functional teams, boosts stakeholder confidence, and accelerates your time-to-market – ultimately delivering better patient outcomes and higher ROI.
Engage our HealthTech-focused development services to build a goal-driven roadmap and speed up your project delivery. Book a free consultation – and align product goals and timeline with your clinical and business objectives.

According to Statista, revenue in the global digital health market is showing steady growth by nearly 7% (CAGR 2025-2029). Meaning the current amount of $197.88 bn will reach about $260 bn in 4-5 years. This forecast promises a massive business opportunity – but only for apps that move beyond standard metrics and deliver on real outcomes.
Download count, for example, isn’t the only important metric. A high install figure is a good sign. But without sustained engagement, proven clinical impact, and a growth strategy – even the most downloaded app will be at risk. To capture lasting success and truly improve patient care, you need to focus on the right key metrics for health apps, effective healthcare app analytics, and thorough healthcare app data tracking from day one.
In this guide, we’re going to explore the most impactful performance indicators that go beyond installs and daily active users. For your convenience, they are split by category: user engagement, retention and churn, acquisition and growth, feature and content engagement, user satisfaction, clinical impact, as well as operational and financial metrics. We’ll also explore mobile medical app performance indicators and health app ROI tracking.
Why Digital Health KPIs Matter
Unlike consumer apps, healthcare products operate in an industry with reliability, regulatory adherence, measurable patient benefits, great UX, and user engagement on top. That’s why here all key performance indicators aren't optional extras. Digital health KPIs are essential tools which turn raw data into actionable guidance.
By quantifying clinical outcomes, user behaviors, and system performance, you can gain the clarity needed to drive efficiency, ensure compliance, and continuously optimize your app’s impact. Without these data-driven patient engagement metrics and targeted healthcare KPIs – even the most innovative digital health solution risks missing the mark on patient safety, real-world value, and commercial success.
Key Healthcare App Success Metrics to Track
Before starting with feature roadmaps or marketing campaigns, it’s critical to establish the metrics that matter most. The right KPI for health app should give a 360-degree view into user behavior, patient outcomes, revenue, and compliance – ensuring your app delivers value at every level.
Here’s a short list of key metrics for digital health apps and benchmarks to track:
- User engagement (active users, session interval & duration)
- Healthcare app churn rate & retention (user retention and churn rate, cohort analysis)
- User acquisition (downloads & installs, user growth rate, and more)
- Feature and content (screen flow, feature usage, views per session, heatmap)
- Feedback (App store ratings & reviews, NPS, in-app feedback, surveys)
- Clinical impact (patient satisfaction, health outcomes, reduction in ER Visits)
- Operational and financial metrics (Time-to-Market, LTV, cost-effectiveness, conversion).

1. Clinician and Patient Engagement Metrics
Tracking how – and how often – users interact with your app is the first step toward understanding true product adoption and “stickiness.” Particularly in healthcare, high engagement often correlates with better adherence to care plans and improved outcomes. Here are the core engagement health app performance KPIs to monitor:
Daily Active Users (DAU) & Monthly Active Users (MAU)
Daily Active Users are about unique users who open the app or perform a meaningful action on a given day. In the same way, MAU represents unique users over a 30-day window.
You can use DAU and MAU to gauge overall reach and visibility. These metrics reveal whether users find ongoing value in quick check-ins (e.g., logging blood glucose) or are more involved in tasks (e.g., completing a telehealth visit).
DAU/MAU Ratio (Stickiness)
Stickiness is the percentage of your monthly user base that returns on a daily basis (DAU divided by MAU).
A higher ratio (ideally 20% or above) indicates a habit-forming product. This can help spot early signals of lowering engagement and prioritize feature improvements or reengagement campaigns.
Session Duration
Session Duration is the average time a user spends per session – from app open to close.
Longer sessions often reflect deeper engagement with core features (e.g., reviewing personalized health reports or completing guided exercises). At the same time, however, excessively long sessions in clinical-monitoring apps could also flag usability hurdles – so context is key.
Session Interval
Session Interval is the average time between two consecutive sessions for the same user.
Short intervals (daily or multiple times per day) are desirable for habit-based functions like medication reminders or symptom logging. Longer intervals may signal drop-off or insufficient value delivery between uses.
2. Retention and Churn
Keeping users engaged over time is the hallmark of digital health app success. High initial download and engagement numbers mean little if users disappear after a week or two. The following healthcare app churn rate KPIs can help you understand who’s engaged – and why.
User Retention Rate
Retention Rate is the percentage of users who continue to use your app after a defined period (e.g., Day 7, Day 30, Day 90).
High retention rate shows that your app delivers ongoing value – whether through reminders, insights, or continual clinical support. Tracking multiple time horizons (1-week, 1-month, quarterly) can help you pinpoint exactly when the drop-off happens.
Churn Rate
As the opposite of Retention, Churn Rate is a percentage of users who stop engaging with your app during a given period.
A high churn rate can indicate usability issues, a lack of compelling content, or unmet clinical needs. Monitoring churn alongside retention helps you prioritize the most critical UX improvements or bug fixes.
Cohort Analysis
These metrics suggest grouping users by the date they signed up (or by behavior segments) to measure patient engagement in app and track engagement over time.
Cohort Analysis gives you a clear view of how changes – like a new onboarding flow or a feature launch – impact user behavior. You can compare, for example, the Week 1 retention of users who already tried a new onboarding flow vs. those who didn’t.
3. User Acquisition & Growth
Growing your user base is the gateway to scale – but in healthcare, quality often matters more than quantity. These key metrics for health apps in acquisition balance volume with value:
Downloads & Installs
Downloads and Installs represent the raw count of app downloads from app stores or direct links, and the number of successful installs.
These numbers serve as a top-of-funnel indicator – how many people you are reaching with marketing and organic visibility. Tracking downloads vs. installs also helps you diagnose technical or onboarding blockers.
User Growth Rate
This is a percentage increase (or decrease) in total active users over a given period (weekly, monthly, quarterly).
User Growth Rate highlights momentum: a steady upward trend is a signal of healthy market demand. Whereas plateaus or declines are a sign of stagnation or competitive pressure.
Extra Healthcare App Business Metrics to Look for:
Cost Per Install (CPI): Total marketing spend divided by the number of new installs – vital for budgeting paid campaigns
Organic vs. Paid Ratio: The split between users who find your app through non-paid channels vs. paid channels & ads.
Virality & Referrals (K-factor): How many new users each existing user generates through invites or social sharing.
Download Source Attribution: Breaks down installs by channel so you can focus on the highest-ROI sources.
4. Feature and Content Engagement
Beyond overall app usage, it’s crucial to understand how users move through the interface and which UI/UX features or content resonate most. These digital health KPIs reveal where you’re delivering value – and where you may need to iterate.
Screen Flow & Feature Usage
Tracks the most common navigation paths users take – e.g., Home → Symptom Log → Insights Dashboard – as well as the frequency of specific feature interactions (telehealth calls, medication reminders, educational modules).
Identifies your app’s “power paths” that lead to desired outcomes (completing a care plan, scheduling a follow-up) and highlights dead ends or under-utilized features that may confuse or frustrate users.
Average Screen Views per Session
The average number of distinct screens a user visits in a single session.
A higher count can signal deep exploration of content – great for education-driven apps – but may also point to navigation complexity. Conversely, very low counts might mean users aren’t discovering key functionality.
Heatmaps and Interaction Density
Visual overlays of user taps, swipes, scrolls, and pauses within your app’s UI, typically generated by analytics platforms.
These maps show “hot” areas of interaction and “cold” zones that are rarely tapped or explored.
“A well-thought-out UX audit can uncover hidden usability issues – buttons that look clickable but aren’t, important features buried out of view, confusing layouts that impact task flow, and many more. We recommend focusing on these friction points early – so that you can optimize the interface for smoother navigation and higher overall engagement from day 1.” – Bogdan Paiuk, Head of Delivery
5. User Satisfaction and Feedback
Measuring how users feel about the app – and acting on their input – is critical for building trust, improving usability, and driving word-of-mouth growth. Key healthcare app success metrics here include:
App Store Ratings & Reviews
The average star rating (out of 5) and written reviews left by users in the Apple App Store, Google Play Store, or other marketplaces. High ratings and positive reviews boost credibility and visibility in store rankings (Social proof).
Recurring complaints about crashes or confusing features can alert you to issues that need immediate fixes (Early warning). Users often suggest improvements or new ideas in reviews – tapping into this can inform your roadmap (Feature insight).
Net Promoter Score
A simple survey asking users, “On a scale of 0-10, how likely are you to recommend this app to a colleague or friend?” Calculated as the percentage of Promoters (9-10) minus Detractors (0-6). A high NPS correlates with strong word-of-mouth growth and user advocacy.
We recommend comparing NPS across user cohorts (new vs. power users, free vs. paid) to reveal where sentiment is strongest or weakest. Healthcare apps can benchmark NPS against industry averages (often between +20 and +40) to assess competitive positioning.
In-App Feedback & Surveys
Contextual prompts – like pop-up surveys after completing a telehealth visit or finishing a learning module – capture real-time impressions and surface pain points when they’re freshest.
You can effectively use multi-question mini-surveys – or even single-question thumbs-up/down prompts. This can help you capture user sentiment, usability issues, and feature requests.
6. Health Outcomes & Clinical Impact
In digital health, success isn't just about user numbers – it's about measurable improvements in people’s health. These healthcare product KPIs focus on the clinical effectiveness of your app and how well it supports patient well-being, adherence, and satisfaction.
Patient Outcomes
Objective, quantifiable improvements in a user’s health as a result of using your app – such as lowered blood pressure, improved HbA1c levels, reduced anxiety scores, or fewer hospital readmissions.
These metrics can be tracked through self-reported data, device integrations, or clinician-reported outcomes. They are also key to unlocking reimbursement models and long-term partnerships in the healthcare ecosystem.
Patient Satisfaction
A subjective measure of how users perceive the quality of care, communication, and overall experience they receive through your app. Typically gathered through surveys or questionnaires (e.g., “How satisfied were you with your care today?” on a 1-5 scale).
Patient satisfaction influences retention, adherence, and referrals. In value-based care models, it’s also tied to provider performance and reimbursement. High satisfaction can serve as both a competitive advantage and a sign that your digital workflows are meeting user expectations.
Reduction in ER Visits or Readmissions
The percentage decrease in emergency room visits or hospital readmissions among app users over a defined period.
One of the clearest indicators of clinical and economic impact. Lower use means better preventive care, improved patient self-management, and measurable value to healthcare systems and insurers.
7. Operational and Financial Metrics
Behind every successful healthcare app is a product that’s not only clinically effective but also operationally efficient and financially sustainable. These digital health KPIs help you understand how well your app performs as a business – ensuring you can scale, adapt, and deliver value over the long term.
Time to Market
The total time it takes to design, develop, test, and launch your healthcare app – from concept to release.
The ability to move quickly and safely is more than a competitive advantage. Shorter time to market allows you to validate ideas faster, capture emerging demand, and adapt to regulatory or patient needs in real time – without compromising compliance or quality.
Cost-Effectiveness
A measure of the value delivered by your app relative to the cost of providing it. This could include cost per successful treatment, cost per engaged user, or overall savings compared to traditional care (e.g., fewer hospital visits or shorter recovery times).
Demonstrates that your app can deliver meaningful health outcomes without inflating costs – a key selling point for healthcare providers, insurers, and public health systems. High cost-effectiveness also supports long-term viability and favorable ROI.
Conversion Rate
The percentage of users who take a desired action – such as signing up after a trial, subscribing to a paid plan, or upgrading to a premium service (Converted Users / Total Users in Funnel x 100).
Tracks how effectively your onboarding, pricing, and product experience drive users toward key business goals. A low conversion rate could signal unclear value propositions, friction in the sign-up flow, or pricing misalignment with expected value.
Lifetime Value (LTV)
The total expected revenue generated by a user throughout their entire relationship with your app.
Helps you forecast revenue, justify acquisition spending, and evaluate business sustainability. A high LTV indicates strong user retention, successful monetization, and a loyal user base – especially important when pitching to investors or partners.
Aligning Healthcare Product KPIs with Business Goals and Stakeholder Needs
Healthcare executives must tie key metrics for health apps to the company’s global mission and current business objectives. Early on, the goal may be proving clinical validity and user fit, while later it shifts to market share, revenue, or profitability – so choosing the right KPI for health app is crucial at every stage.
For example, during launch, a startup may track adoption and pilot outcomes as core health app engagement metrics. Whereas in growth stages, you should emphasize sales, partnerships, or CAC and LTV metrics to align with broader health app performance KPIs.
Aligning expectations is critical in digital health: healthcare app success metrics that impress an investor (e.g., cost savings, patient retention) often take longer to materialize than consumer app metrics. Startups should therefore balance early wins (user sign-ups, engagement) against long-term healthcare product KPIs (improved health outcomes) so leadership and investors stay aligned.Executives should select a balanced mix of KPIs that reflects all stakeholder needs. Track financial and operational measures alongside clinical and patient-centric outcomes. Use both leading and lagging indicators: early adoption or satisfaction (leading) and later-rigor measures like readmission rates or symptom scores (lagging).

Phased Roadmap for Health App Performance KPIs:
Align Metrics to Each Stage of Your Product Lifecycle
1. Define Your Core Goals
Start by listing what success looks like for the product (e.g., improved patient outcomes, rapid user growth, or profitable partnerships). Map each goal to measurable health app engagement metrics. For example, if clinical impact is key – track patient adherence or health scores. If user growth matters – focus on signups and activation. Balance this with stakeholder needs: investors and payers value cost savings and outcome metrics, while clinical providers value safety and patient satisfaction.
2. Set Initial (Leading) Indicators
In the pre-launch phase, establish leading key metrics for digital health apps that show early progress. These may include prototype testing results, clinician feedback, beta user engagement, or approval milestones. Keep the list short (4-10 metrics) and aligned with strategy. Engage stakeholders (clinicians, regulators, patient advocates) in this stage to ensure you’re measuring what truly matters in healthcare.
3. Track Early Launch Metrics
Once live, focus on adoption and early engagement. Here, core health app performance KPIs include active user count, daily/monthly engagement, feature usage, and Net Promoter Score. Collect qualitative feedback to refine the product. Don’t chase revenue too soon; prioritize learning and evolution. Over-emphasizing sales during early testing can “overshadow vital user feedback and insights”.
4. Shift Focus in Scale-Up
When product-market fit is confirmed, it’s time to focus on healthcare product KPIs aimed at growth efficiency and outcomes. Track customer acquisition cost (CAC), monthly recurring revenue (MRR), retention/LTV, and partnership pipelines. Also monitor key clinical or engagement outcomes (e.g., symptom improvement rates, sustained usage) as validation of long-term value. Ensure operational metrics to support scaling.
5. Measure Maturity & Impact
In a mature phase, emphasize profitability and sustained impact. Your KPI dashboard should mix financial health with clinical and patient-experience outcomes. For instance, continue tracking retention rates, multi-metric clinical outcomes, and patient satisfaction scores. Also consider strategic measures like market share or the launch of new care modules. At this stage, use healthcare app success metrics that justify ROI to stakeholders: 94% of health startups use multiple outcome metrics (often two engagement, two clinical, one economic) to capture full value.
6. Review, Iterate
Hold quarterly reviews with your leadership team. KPIs should evolve as objectives change. Avoid “copying metrics” from unrelated organizations. Instead, tailor the set as your strategy shifts. Ensure everyone understands each KPI’s role. By phasing your key metrics for digital health apps this way – Pre-Launch, Launch, Scale-Up, Maturity – you can maintain clarity on short-term targets while steadily building long-term healthcare impact.
Conclusion: From Data to Impact
In healthcare app development, the difference between data collection and actionable insight lies in aligning the right KPIs. From user engagement and retention to clinical efficacy, operational efficiency, and financial viability – each metric plays a critical role in validating your product’s performance and guiding future iterations.
By phasing priorities for your healthcare product KPIs – pilot metrics in pre-launch, growth and satisfaction in launch, efficiency and outcomes in scale-up, and ROI and market share in maturity – you create a data roadmap that supports both technical growth and strategic objectives.
Pre-Launch: Set mission-driven KPIs (pilot outcomes, usability tests) and involve stakeholders.
Launch: Measure user growth (installs, DAU/MAU) and early satisfaction; gather user/patient feedback.
Scale-Up: Focus on growth/efficiency (CAC, MRR, partnerships) while tracking real-world outcomes.
Maturity: Focus on ROI and impact (financial returns, sustained clinical improvements, user retention).
Throughout: Align KPIs with the product’s mission and stakeholder needs, adjust metrics as your business evolves.
If your project needs a comprehensive HealthTech audit, we can help you instrument your analytics stack, benchmark against industry standards, and refine your KPI framework – so you focus on what truly drives you forward.
Tell us about your challenges, and we’ll help you deliver measurable health improvements and sustainable business growth.

According to a recent Deloitte study, 76% of American companies outsource their IT functions. What drives this trend? Does outsourcing truly win the in-house vs outsourcing development battle? In this article, we will explore both strategies, evaluate their advantages and disadvantages, and help you choose the approach that best suits your project.

What Is In-House and Outsourcing Software Development?
In-house development refers to the process in which a company independently creates its digital products. In this case, only the internal team is involved in development, without hiring external specialists.
Do you think this approach is ideal because all IT functions will be handled by a reliable development team that you assemble yourself? In some ways, you’re right. However, it also comes with significant responsibility and high costs. After all, you will need to hire and manage developers, designers, product and project managers, and other personnel. But we will discuss the pros and cons of this strategy in more detail later.
Outsourcing software development implies hiring an external team or individual remote specialists to work on a software solution. Depending on the budget size, required technology stack, and other project specifics, you can choose between nearshoring, offshoring, and onshoring. What do these terms mean?
Offshoring refers to delegating processes to a distant country, often on another continent. This is considered the most cost-effective outsourcing option, as service rates vary significantly across countries. However, such price differences do not always affect the quality of the final product.
Take a look at these impressive figures: In Switzerland, developers earn around $100,000 per year, whereas in Norway, Australia, and several other countries, this amount is nearly half as much. Does this mean that specialists in those regions are less qualified? Hardly.

Nearshoring—outsourcing to a neighboring country. Preferably one that borders yours or is at least located on the same continent. The goal is usually the same—to save on IT services.
Onshoring—hiring external specialists from your own country. What is the point? It’s simple. Even within the same state, the cost of creating an identical digital solution can vary significantly.
As an example, take a look at the salary range in major USA cities (data provided by Indeed):
- Columbus, OH – $142,605 per year
- Bellevue, WA – $137,206 per year
- San Jose, CA – $120,751 per year
- San Diego, CA – $118,932 per year
- Houston, TX – $98,751 per year
So, we have figured out the definitions of in-house and outsourced software development and also discussed the types of the latter. What are the key differences between these strategies?
In-House vs Outsourcing: Key Differences
In-house vs outsourcing development is a choice that many teams face. The fact is that there are several fundamental differences between these approaches. They should be taken into account when organizing the development process in a company.

This comparison highlights the strengths and weaknesses of both approaches to software development. However, to make these differences even clearer, let's take a closer look at the pros and cons of outsourcing and in-house development.
Outsourcing Software Development: Pros and Cons
Let’s start by looking at outsourcing software development – the pros and cons of this approach allow the global outsourcing market to grow at an impressive rate. This suggests that the cons of this approach are not so significant, right?
If in 2024 it was valued at $611.8 billion, it is projected to grow to $1,345.5 billion in the next 10 years.

Outsourced Development Pros
Teams that opt for outsourcing digital solution development can expect the following benefits:
1. Cost Savings.
We’ve already mentioned that companies can save by outsourcing to regions with cheaper labor.
However, that’s not all. Toptal has created a calculator to estimate the actual costs of hiring in-house developers and remote specialists. According to the calculations, even with the same hourly rate, outsourcing will cost the company 1.5 times less:

This is explained by additional expenses for office rent, employee training, providing necessary infrastructure, and so on.
2. Access to the global talent pool.
Finding a developer with the necessary skills can be challenging, especially in regions where the number of specialists is not very large.
Take a look at how the number of IT specialists differs in various countries:

Access to the global talent pool allows you to use the latest technologies that may not be widely available in your region.
3. Flexibility and scalability.
According to Indeed, the hiring process can take anywhere from a week to a month or more! Therefore, if you anticipate the need to expand or reduce your team, it is wiser to consider outsourcing.
It also makes more sense to consider a remote candidate for short-term projects if there is no further collaboration planned after the project ends.
4. Accelerating Time to Market.
Outsourcing allows you to reduce the time spent on recruiting and hiring specialists. Additionally, there is no need for training and onboarding the development team, which, as you’d agree, is also a lengthy process.
Moreover, you can engage several teams to work on the project. They will work on different aspects of the application simultaneously, bringing its release closer. An additional benefit is the ability to work around the clock due to time zone differences.
5. Optimization of company operations.
Outsourcing IT functions will allow you to focus on other activities, such as marketing, customer service, implementing financial strategies, and more.
Furthermore, outsourcing makes sense even if you have an in-house development team. Engaging external specialists will reduce the load on your team and allow you to implement innovative technologies that your developers may not be proficient in.
Outsourced Development Cons
Along with the benefits for a company, turning to IT outsourcing can lead to certain challenges:
1. Communication problems.
This issue is especially relevant with offshoring, when specialists are located in different time zones. Just imagine: you need to urgently address an issue, but it's outside your team's working hours. This can seriously affect the efficiency of development.
Another possible barrier to productive collaboration is different languages and cultural differences. Wouldn't it be difficult to understand your counterpart if their vocabulary is unfamiliar to you, or if they adhere to values and traditions that differ from yours?
2. Quality control challenges.
When an in-house team is working on a software product, they are clearly aware of the standards they need to follow. This enables them to create solutions that meet the needs of the audience and business expectations.
In the case of outsourced development, there is a risk of discrepancies in quality standards between internal and external teams, especially when communication gaps exist.
The result is an unsatisfactory final product, which may lead to another outsourcing drawback—as we'll discuss next.
3. Hidden costs.
If the final product quality is lacking, you’ll have to hire other specialists to fix defects. However, this problem can be avoided by working only with trusted providers.
Still, there is the risk of additional costs for managing remote specialists and the possibility of project expansion due to control issues.
4. Data and intellectual property (IP) security.
Collaborating with third parties on development involves sharing confidential information about your business and clients.
Again, only work with reliable partners to ensure they won’t misuse your data or share it with unauthorized individuals.
We’ve discussed the pros and cons of outsourcing software development. How does the situation look with the advantages and disadvantages of creating an in-house team?
In-House Development: Pros and Cons
Despite the growing popularity of outsourcing, many companies still prefer to develop software in-house. This approach also has its own pros and cons.
In-house Development Pros
Developing software internally offers the following advantages:
1. Full control over the development process.
The decision to hire an in-house team is a step towards complete control over the development process.
You can select the optimal tech stack, implement methodologies that you deem suitable, and track every stage of the SDLC and its duration.
2. Intellectual property security.
According to ABI Research, U.S. companies lose between $180 billion and $540 billion annually due to intellectual property theft.
In-house development minimizes the likelihood of this issue, as the company will be the sole owner, and there is no need to share data with third parties.
3. Improved communication on the project.
Teams working in a shared workspace experience fewer communication challenges. They are not hindered by cultural and language differences or time zone discrepancies.
This, in turn, helps avoid several problems. According to recent statistics, poor communication methods can lead to a number of losses for a company. Among these, 68% of work time is wasted, 42% of employees face stress and burnout, and 12% of customers leave for competitors:

4. Team engagement and a deep understanding of business nuances.
An internal development team is likely to be better informed about the company's values, culture, and target audience. This enables them to create a tailored solution that aligns with the client’s vision.
Additionally, in-house developers are more invested in the success of the project, as they are part of the business.
In-house Development Cons
If you are an advocate of in-house development, be prepared for some challenges along with the benefits. Here are a few of them:
1. High costs.
With outsourcing, the company only spends money on the developer’s rate. The situation is completely different with an in-house team.
We present a list of expenses to consider:
- hiring costs;
- total salary of the team;
- provision of necessary infrastructure;
- training fees for technologies;
- bonuses and benefits;
- software license purchases;
- overhead costs.
Overall, the difference between in-house vs outsourcing development can amount to hundreds of thousands of dollars. And as you can see, it is not in favor of the in-house team.
2. Limited resources.
In-house specialists may have limited experience and knowledge in specific areas needed for the project. There are two solutions to this issue: employee training, which again incurs additional costs and time, or opting for familiar technologies that are unlikely to yield the desired results.
Moreover, the lack of resources may become noticeable when scaling the project significantly. Hiring an in-house specialist is a lengthy and complicated process.
3. Hiring issues and employee turnover.
According to Statista's analytics, in 2023, 54% of organizations experienced a shortage of tech talent. And this is not the peak—two years ago, this figure was at a record-high 70%.

However, even if you manage to hire the best talents, don’t rush to celebrate your victory. You still need to retain them. And here’s where the real challenge begins. To attract a developer to work specifically for your company, you will need to offer a high salary (higher than your competitors), social benefits, bonuses, etc. In other words, you will be committing yourself to unforeseen expenses. Whether this is justified is up to you to decide.
So, we’ve thoroughly discussed the advantages and disadvantages of in-house development and outsourcing. Now, it’s time to determine which strategy is best suited for you.
In-House vs Outsourcing: How to Make the Right Choice?
In-house vs outsourcing software development—which one should you choose for your company’s success? Here are the types of projects optimal for each of these strategies:
For in-house development:
- Long-term projects. If a project requires constant development, support, and close collaboration, it makes sense to build an internal team. This is especially relevant for complex systems that are continuously evolving and require in-depth knowledge of their architecture.
- Projects involving confidential data. If you are dealing with confidential data, in-house development can guarantee its complete security. This is facilitated by better control over work processes and the absence of the need to share data with third parties. However, as an alternative, you can turn to a reliable outsourcing provider who guarantees the security of confidential data on par with an in-house team.
- Projects that are critical for the business. These are projects that involve creating products that must fully reflect the vision, culture, and strategy of the company. If you are not sure that you can achieve this with external developers, it is better to opt for an in-house team.
For outsourced development:
- Projects with a limited budget. Outsourcing allows savings on developer salaries and related expenses.
- Short-term projects. If the team is only required to create a product without further updates and support, hiring in-house specialists is not advisable.
- Projects where quick time-to-market is a priority. Time savings on hiring and adaptation, the ability for round-the-clock work, and involving multiple teams contribute to faster releases.
- Projects with changing resource needs. Here, the ability of remote teams to scale quickly is key.
- Innovative projects. Access to a global talent pool enables the use of cutting-edge technologies that may not be well-developed in your region.
Thus, if you are looking to save costs, use an innovative tech stack, and outpace competitors, outsourced development will be the best choice for your company.
Darly Solutions—Your Reliable Partner in Outsourced Software Development
The Darly Solutions team is ready to be your guide in the world of creating high-quality digital solutions. We provide comprehensive services, including web and mobile development, UI/UX design, MVP development, QA and testing, and much more.
By outsourcing your project to us, you can be confident in our full immersion in your product vision, data and intellectual property security, and guaranteed adherence to project deadlines.
Contact a Darly Solutions manager, calculate the estimated costs, and start your journey to digitalization today!

For decades, “build it in-house” was the default mindset. It offered control, cultural alignment, and a sense of security. But in the current environment – where Healthcare digital transformation is accelerating and compliance requirements grow more and more complex – this approach often means projects take longer, cost more, and deliver less impact.
Leaders are realizing that success isn’t about who writes the code. It’s about who can deliver the right solution at the right time. That’s why many are turning to outsourcing critical Healthcare projects. This trend is reconfirmed by Statista – the global market is expected to keep showing impressive growth of 6.51% (CAGR) and reach over $806 bn (2030) from nearly $590 bn (2025).
However, many organizations are still instinctively trying to keep their development in-house. After all, it promises direct control over the process, familiar team culture, and direct communication.
But outsourcing critical Healthcare projects doesn’t mean losing control – it’s about gaining momentum. Internal teams can focus on clinical priorities, operational excellence, and patient outcomes – while a Healthcare external development partner can handle the heavy lifting of delivery.
In this article, we’re going to break down why strategic partnerships in HealthTech are becoming the preferred choice – and how leaders can get measurable ROI and lasting value.
What Are “Critical Projects” in Healthcare?
Not every Healthcare ITproject is the same. Every project is not only different, but carries different weight. For example, a mobile wellness tracker might be just useful and fun for users. While some other projects are truly mission-critical – meaning delays in delivery or development missteps can have significant regulatory, financial, or patient-safety consequences.
Critical projects in Healthcare typically include:
Compliance-Driven Projects. Any system that must meet regulations like HIPAA, GDPR, or FDA guidelines. These projects often involve complex documentation, multiple review cycles, and strict adherence to both local and international rules. For example, implementing an electronic health record (EHR) update to ensure compliance with new interoperability requirements is not just a technical task – it’s a legal obligation. Failure to meet these standards can result in heavy fines and reputational damage.
Patient Safety Systems. Tools that directly impact diagnosis, treatment, or monitoring (real-time clinical decision support or AI-based diagnostic imaging platforms). In these projects, accuracy is not just preferred – it’s life-saving. Even small errors in data interpretation or UX design can lead to misdiagnosis, incorrect treatment, or delayed care. That’s why these systems demand rigorous testing, validation, and continuous monitoring after deployment.
Core Business Functions. Infrastructure or workflows essential to the daily operation of a hospital or network (appointment scheduling, telemedicine platforms, or claims processing systems). When these systems fail or underperform, the impact goes across every department and patient interaction. Even a brief downtime can lead to missed appointments, billing errors, and operational bottlenecks. For many healthcare organizations, ensuring the reliability of these functions is as critical as patient care itself.
High-Stakes Data Projects. Migration of large datasets, integration of disparate systems, or advanced analytics pipelines where data accuracy and security are on top. These projects often involve sensitive patient information – making encryption, secure transfer protocols, and compliance audits mandatory. A single data breach or loss during migration can result in severe legal consequences and loss of patient confidence. Successful execution requires both technical expertise and a strong governance framework.
Emergency Response Capabilities. Solutions for outbreak management, disaster response, or mass-casualty coordination. These systems must operate flawlessly under unpredictable and high-pressure conditions. Whether it’s a pandemic requiring rapid data collection and reporting or a local disaster needing real-time triage coordination, downtime is not an option. Designing for resilience, scalability, and rapid deployment is key to ensuring readiness in critical moments.
“A live Healthcare project isn’t just a delivery milestone – it’s a decade-long investment in trust, efficiency, and patient outcomes. We don’t measure success by launch, but by how seamlessly that system serves staff and patients years later. That’s the standard every leader should demand from their delivery team.” – Bogdan Paiuk, Head of Delivery
How External Partners Drive Success in Healthcare Projects
As healthcare projects aren’t just about hitting deadlines – maintaining compliance and delivering measurable value to providers and patients should be also on top. An external development partner Healthcare brings depth in both technical execution and industry knowledge. They can provide Healthcare leaders with confidence that complex projects can move forward with predictability and precision – and without sacrificing safety or compliance.
Healthcare external development partners often operate as an extension of the internal team, integrating into governance processes, sharing accountability, and maintaining transparency from planning through post-launch. Whether implementing a new AI-driven diagnostic platform or migrating a massive EHR system – external partners can help you cope with tight timelines, regulatory oversight, and stakeholder demands all at once. By combining speed, specialization, and scalability, external partners can become essential allies in delivering mission-critical results.
Why Leaders Strategic Outsourcing in Healthcare IT: Key Drivers
Accelerating Digital Transformation Roadmaps
Healthcare organizations are often under pressure to modernize rapidly. Strategic partnerships in HealthTech bring decades of experience, proven delivery methods, and teams experienced in rapid implementation. Healthcare software vendor partnerships can shorten development timelines from years to months. Such agility is critical for staying competitive and meeting stakeholders’ expectations in a fast-moving market. They also ensure that acceleration doesn’t compromise security or compliance, using automated testing and built-in audit trails. The ability to bring projects to market quickly can translate directly into improved patient access, operational efficiency, and significantly higher ROI.
Access to Niche Healthcare Expertise
Not every Healthcare IT challenge can be solved with generalist developers or even very experienced project managers. Complex needs – like FHIR interoperability, FDA-regulated software, or AI-assisted imaging diagnostics – require deep domain expertise that’s rare to find in-house (locally). Healthcare CIO outsourcing decisions increasingly favor partners with certifications and experience from similar high-stakes projects. This concentrated knowledge reduces trial-and-error risks, ensures compliance, and delivers higher-quality results. In many cases, their specialists have already navigated the exact regulatory or technical hurdles your project faces or is going to face.
Risk Mitigation in Critical Projects
Project failure can result in severe consequences – from regulatory fines to patient safety risks. Healthcare software vendor partnerships can bring structured risk management practices, such as stage-gate reviews, security penetration testing, and redundant system architecture. They can commonly identify vulnerabilities before they become crises and design fallback procedures to ensure service continuity. And the prior exposure to similar projects means it’s possible to anticipate pitfalls and apply tried-and-true solutions.

Leveraging Healthcare Innovation & Emerging Tech
Healthcare technology develops quickly, but experimenting internally can be resource-heavy and risky. External strategic partnerships in HealthTech can keep the project on the cutting edge – piloting AI, IoMT, blockchain, AR/VR, and digital twin solutions, sometimes even across multiple organizations at the same time. They can bring this experience to your project, helping you adopt new capabilities with lower risk and faster integration. This approach reduces the innovation gap between vision, investment, and execution.
Cost Optimization with Strategic Sourcing
Healthcare budgets can be tight, and leaders need to stretch every dollar without sacrificing quality. Healthcare CIO outsourcing decisions often involve global delivery models, blending onshore strategy with nearshore or offshore execution. This approach lowers costs while retaining the expertise necessary for high-compliance environments. By scaling teams up or down as needed, they avoid long-term staffing overhead. Transparent cost models also make budgeting much more predictable.
Scalable Workforce on Demand
Healthcare projects often require sudden bursts of capacity (for example, when a pilot project is greenlit for enterprise rollout). External partner Healthcare software teams can back up your project with qualified professionals who understand industry-specific regulations and workflows. This eliminates the lag and cost of recruiting, onboarding, and training new full-time staff. Scaling down after peak demand is equally straightforward, protecting your operational budgets.
Building In‑House or With Healthcare Product Development Partner? Pros and Cons
This choice will determine timelines, budgets, risk profiles, and even the long-term agility of your project. In-house teams offer direct control and institutional knowledge, while Healthcare product development partner can bring specialized expertise and speed. Neither approach is universally “better” – the right choice depends on your strategic priorities, current capacity, and the stakes of the project.
In-House Benefits
Full Control. Direct oversight of every decision, adjustment, and priority shift.
Deep Organizational Context. Staff already know your workflows, policies, and patient needs.
Long-Term Capability Building. Skills developed internally remain as lasting assets.
In-House Challenges
Capacity Limits. Existing workload may greatly delay project progress.
Talent / Tech Gaps. Certain niche skills (e.g., FDA-regulated software) may be missing.
Slower Ramp-Up. Recruiting and onboarding specialized teams always takes time.
Outsourcing Benefits
Specialized Expertise. Quick access to industry-specific skills usually not available in-house.
Faster Delivery. Established teams and proven frameworks greatly accelerate time-to-market.
Flexible Scalability. You can easel scale teams up or down without long-term HR commitments.
Potential Challenges
Integration Effort. Requires alignment with your processes, culture, and governance.
Knowledge Transfer Needs. Critical know-how must be documented for internal use post-project.
Vendor Dependence. Overreliance on one provider can potentially create future bottlenecks.

Critical Projects Delivered with a Healthcare Product Development Partner
Theories and comparisons are useful, but decision-makers rarely act on theory alone. What truly builds confidence is seeing how similar challenges were solved – faster, safer, and with better ROI – with a targeted Healthcare software strategic partner. These case studies are more than success stories. They’re blueprints for how to combine in-house vision with external execution. In each example, Healthcare CIO outsourcing decisions paid off in speed, compliance, and lasting value.
Clinic Platform – Agile Delivery Transformed a Global REVIV Network
Ultra-fast delivery mattered the most. Our external team delivered a responsive, secure clinic network portal loaded with content tools and analytics. Bringing us for UX, content management, and agile delivery led to a 24% cut in admin time, 19% faster info access, and a 14% rise in NPS.
AI-Driven Neuroscanning System – External Partnership Secured Investment
A neuroscience startup needed to validate its AI-driven brain scanning prototype – fast. Our external project management, UI, and data architecture expertise made this possible. Eventually, we managed to cut time-to-market by an extra 17%, and delivered a fully functional slick tablet UX.
Clinical Trial Platform – Getting External Partner for Healthcare Innovation
Handling sensitive, high-volume biomedical data requires high performance and top security. Our client’s project needed both. Our external team seamlessly integrated with the client’s in-house backend team. We engineered intuitive dashboards, cutting monitoring time by 23% and boosting satisfaction to 93%.
Conclusion: External Collaboration Can Become a Competitive Advantage
Time, precision, and Healthcare innovation aren’t optional – they’re mission-critical. An external development partner in Healthcare can bring the capacity, skills, and perspective, turning high-stakes projects into measurable wins. By strategically combining in-house insight with partner expertise, you can accelerate delivery, reduce risk, and unlock new opportunities for growth.
The question is no longer IF you should collaborate – but HOW SOON. When your roadmap needs speed and high-end experience, a trusted partner can be your growth-hack opportunity. Book a meeting and tell us about your project.


IT outsourcing has established itself as a usual part of operation for many companies worldwide. It delivers multiple benefits. These are optimization, cost-effectiveness, scalability, and, of course, access to special-purpose knowledge and skills. At the same time, choosing a service provider is far from easy, even if you resort to the help of outsourcing management software. That’s why we decided to shortlist the best IT outsourcing countries and cover the possible pros and cons of each option.
Key Industries That Outsource IT Processes in 2024
Nowadays, a business that drives innovations or simply wants to grow faster opts for external IT services. They help to reach the goals set faster. In this context, outsourcing software development for startups is worthy to highlight since proficient IT services facilitate bringing innovative ideas into reality. Overall, in 2024, IT services were widely requested by the entities operating in the following sectors:
- Fintech.
Fintech software outsourcing helps to elaborate on effective solutions for users’ payments and transaction monitoring. Professional IT services enable many existing entities and startups to be well-informed about the latest developments. - Healthcare.
Bolstering the remote interaction between hospitals and patients benefits the industry a lot. For example, healthcare software outsourcing can contribute to remote patient monitoring, predictive analysis, diagnostics, nanomedicine, and so on. - Telecommunications.
The primary point for applying IT advancements is to boost the speed of connection, ensure the network's resilience, facilitate data processing and storage, as well as implement effective billing. - Cybersecurity.
Third-party experts can respond to emerging threats and help to smoothly address the existing ones. Advanced IT algorithms they implement help to detect fraudulent transactions and prevent customers from losing their money. - Education.
Advanced IT algorithms are now widespread across many universities worldwide. The latter can arrange steady and effective remote interaction with their students.
Checklist on How to Choose a Country to Outsource Software Development
Having plenty of IT outsourcing services offers to choose from is surely good. Where competition is intense, the quality is always good. At the same, the prices are balanced under such conditions. On the other side, choosing among multiple offers is a bit time-consuming. The below criteria will help you to sort all the available options out faster:
- Quality is a primary aspect to take into account. Cheaper never means better. In fact, it may turn out that low-quality products may take even more funds, especially, when it comes to corrections. However, the complexity of the task should be kept in focus as well. For more complicated assignments, the quality of outputs has to be superb.
- Tech education—the specialist you would like to assign should have sufficient tech background and skills. Emphasize whether a provider draws attention to the ongoing training. In addition, true IT experts should be ready to address the specifics of your projects effectively as well. Therefore, take time to discuss this aspect in advance.
- Cultural aspects—this nuance is often underestimated, however, it plays a great role. There are jurisdictions that are closer to the Western standards. However, some states are more keen on preserving their local specifics. Make sure you understand it well while being on the shore.
- Timezone—the perfect option in this case is nearshore software outsourcing. When your state is adjacent to the neighboring one where you decide to hire developers, it is always possible to arrange a closer collaboration. If you consider developers from the other part of the globe, make sure you have at least 3-4 hours of overlap.
- English proficiency—price and quality can mean nothing if there is a significant language barrier. While choosing your service provider, ensure developers have sufficient English level. Upper-Intermediate will work well for projects that do not require your constant supervision. However, more complicated ventures, especially innovative ones, will definitely require a more advanced level.
10 Best Countries to Outsource Software Development
There is a list of 10 top technology countries where you will be able to find the best IT experts:
- Ukraine
This country is a worthy place to hire developers. The reason is simple. It ensures price-quality balance without sacrificing the latter by any means. The state has a truly impressive pool of skillful workforce. Even more, lots of local talents are spread across the globe.
The rates are much lower than in the vast majority of the European jurisdictions. Such prices are determined by the affordable costs of living in Ukraine. At the same time, the local talents improve their level of education regularly. Also, they fully immerse themselves in the Western approaches. That's why the quality of their products is bolstered steadily. These endeavors make Ukraine probably the best option for software development outsourcing in Eastern Europe.
Although there is a huge time gap with the USA and Canada, local developers are also flexible at this point. Many of them are often ready to tighten their work to another time zone. The level of English is well here, both written and spoken.
If you need to hire someone who can elaborate on innovative tech solutions, you can find the right professional here as well—Ukrainians are capable of thinking outside the box.
Ukraine fosters advancements and investments in this industry. There is even a separate Ministry of Digital Transformation in charge of ensuring a favorable landscape. Ukrainian specialists are also aware of and apply Western and European standards, including GDPR.
Hourly rates: $20-55
- Poland
This is the EU location that ensures optimal price-quality balance. The rates are slightly higher compared to Ukraine since living in Poland is much more expensive.
In this country, the greater emphasis has been placed not on state regulation but on market self-regulation. Here, you can find probably the largest software outsourcing companies in Europe. The scope of available services is comprehensive. English proficiency is very decent here, both written and spoken. This country also facilitates tech education.
Poland is a definitely great option for bringing large IT projects to life, where a level of complexity is above the average. On the contrary, this country is not too keen on promoting innovations. It adopts those that come from other European or North American states. However, the culture and approaches to doing business in Poland are Western overall.
Hourly rates: $35-55
- Bulgaria
This is another European country that is a good destination for IT outsourcing. Bulgaria has gained a reputation as a reliable IT hub with a highly skilled workforce. In this jurisdiction, a special emphasis is placed on robust IT education and ongoing training.
The local professionals provide a comprehensive set of IT services. Bulgarian IT professionals can ensure the quality of the products at a good level. The prices of their services are even a bit higher than in Poland.
The level of English is sufficient for communicating with foreign partners. Bulgarian IT specialists have a mindset focused on Western standards and problem-solving. The local timezone greatly overlaps with the USA and Canada, for instance.
Hourly rates: $40-90
- Switzerland
This country is famous for its professionalism. Local specialists excel in most spheres, including IT. Due the standards of living are more than high here, this determines the high costs of outsourcing software development, including high salaries for developers.
Switzerland has an extremely favorable legal and regulatory landscape. It greatly fosters innovations and high-performance standards. Switzerland may also be characterized as a calm place with political stability and democracy.
The English level is extremely high, both written and spoken. Ensuring worldwide collaboration is easy here since the time zones with the USA and Canada greatly overlap.
Hourly rates: $100+
- China
Dealing with Chinese developers is both an opportunity and a challenge. On the one hand, this country ensures a high level of tech education and training. At some points, this education is considered to be among the best ones in the world. Following the Confucian lifestyle, local people are very hardworking and dedicated. Hiring Chinese developers is a good option from the point of pricing.
On the other side, there are too severe cultural differences. This makes it difficult to deal with the Chinese developers at many points. Another drawback is the time difference. Arranging real-time collaboration with local specialists can be challenging. Finally, the level of English is a bit below the average level. This is probably the main obstacle on the way to the sufficient integration of Western standards in the Chinese IT industry.
Hourly rates: $35-75
- Philippines
This is probably one of the fastest-growing IT outsourcing markets. The IT sector is one of the most developed in this country. However, the rates for the IT services are reasonable. That is mostly because of the affordable living costs that characterize this jurisdiction. The scope of services is diverse here.
Speaking about the collaboration, it is generally easy to implement. English is the official language in the Philippines. Local IT specialists have excellent knowledge of IT terminology common to the Western world. This country also had a long history of dealing with the USA. This enabled it to absorb American business standards immersively. Finally, time zone differences are slight.
Hourly rates: $20-60
- Colombia
If you are interested in outsourcing to low cost countries, Columbia may be the right choice. In general, this is a growing market. The rates are below the average ones in the market. But it happens that the quality of services can be decent.
At many points, it implements and shares the standards common for the North American states. It is also convenient to work with locals since the time zones of the USA and Canada are very close. Still, the level of English should be better for more effective communication.
Hourly rates: $30-50
- Mexico
Mexico is not a widely known option, but it is still a good destination for IT outsourcing. First of all, it has lots of skilled professionals who are dedicated and flexible. The level of IT education in this country is high. Even more, close proximity to the USA makes it possible to share common business standards. Mexicans are keen on agile software development. The level of English among the Mexican developers is Upper Intermediate and higher.
The prices for IT outsourcing services vary depending on the complexity of the project. However, the local rates are a bit below the average in the global market.
In terms of cooperation, there are some cultural aspects to consider. Mexicans prefer close face-to-face communication. Given that this country is in the same time zone approximately as the USA and Canada, establishing communication has no difficulties.
Hourly rates: $30-100
- India
This is one of the top tech countries which remains a global leader in this context. It has a vast pool of skillful tech professionals. Moreover, this state ensures balanced, even say, low prices for the IT assignments done. The level of English is high. In fact, India is among the states with the highest ratio of people speaking English.
Having a population of around 1.5 billion people, it is possible to bring to life large projects here (even more, this means that in India, you can find the cheapest developers in the world). As for the prospects, this country invests a lot in tech education. Overall, the Indian business framework is mature given its historical bounds with the West.
Speaking about the drawbacks, a variable quality should be mentioned in this first turn. Cost optimization in this case can be made by sacrificing the quality of the final product. Another downside is the time difference. It may greatly impact real-time interaction in certain cases. Unfortunately, there may be only several hours of overlap with the USA and Canada.
Hourly rates: $15-50.
- USA
This is probably one of the best countries for software engineers. It is open and encourages innovations and advancements in all terms. The level of technical expertise among developers here is very well.
The USA not only follows the strictest standards for software development. It also upgrades them and introduces new ones. The USA gave to this world plenty of advanced technologies, AI is the latest one. Also, it is worth highlighting UX design outsourcing, as the USA has the biggest talent pool of designers in the world. Therefore, this country can be considered the right place to implement complex ideas.
Still, the prices for the services are pretty high. However, depending on the complexity of the tasks you want to assign, it may be worthwhile to outsource them exactly in the USA.
Hourly rates: $40-80
Final Words
Summing up the above, the complexity of the project determines the choice of the service provider. Of course, for the high profitability of a project, it is reasonable to save as much as possible. Still, this should be made without sacrificing the quality by any means. Attempting to save a lot may have a reverse effect—you may have to pay more than intended initially. Correcting a poor-quality product is always a far more expensive endeavor.
If you want to find the perfect ratio between the quality of services provided and their cost, you can consider our company. We will implement your ideas in the most cost-efficient way without compromising its viability and competitiveness, just contact us.
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With the never-ending evolution of digital technologies we can see in the last years, businesses can discover more opportunities and options to make a profit, reduce the cost of their operations, and attract/retain customers than ever before. Specifically, this thesis can be applied to the financial industry, one of the leading areas of which is lending.
For example, the independent source Global Data claims that the global digital lending services market will grow at a CAGR of 22.1% until 2030. At the same time, one of the most effective ways of providing such services is by using the Lending as a Service format. Below, we will explain what it is, how such solutions work, what their advantages are, and what impact they can have on the financial sector in the future.
What Is Lending as a Service (LaaS)?
In a nutshell, Lending as a Service is the delegation of all operations related to providing loans to its customers to a third-party provider.
The convenience of SaaS lending technology is obvious even at first glance: instead of independently learning how to manage risks and generally studying how the financial sector and related legislation work, businesses get the opportunity to remain focused on their key operations while expanding their range of services and making them more convenient and accessible to consumers. This approach also reduces the costs associated with the implementation of financial lending services without reducing their effectiveness.
How Lending as a Service Works
From a practical point of view, LaaS is usually presented in the form of cloud solutions that can be adapted to the individual needs of a particular business. Their functionality is available in real time, which means that businesses that have chosen this format of cooperation do not experience any inconveniences associated with delays and downtime.
At the same time, such solutions take on much more than just issuing loans according to the rules and restrictions pre-established by a particular company – they allow these companies to fully automate credit lending services and even speed them up compared to how it could be if they did it personally.
Benefits of Lending as a Service
So, let's formalize the advantages of fintech lending solutions for businesses.
- Less time and overhead expenses. Companies that do not have the opportunity to pay attention to the implementation of lending can significantly benefit from outsourcing loan management. They will also not be forced to deal with tasks related to maintaining their credit platforms since all this will be the responsibility of their suppliers.
- More information about customers. Any average Lending as a Service platform provides businesses with analytical data about their consumers, which can give them valuable insights into their income level, preferences, and other characteristics important for attracting and retaining them. In this way, businesses can significantly boost their efficiency.
- Fewer risks associated with unreliable customers. Typically, the implementation of a lending service is accompanied by the development and deployment of internal Know-Your-Customer (KYC) policies, which may require businesses to become more familiar with how the lending industry works in general and what laws and rules govern it. Conversely, by entrusting all this to a third-party provider, businesses can gain time to solve more pressing problems.
- Wider coverage of the target audience. The rapid implementation of lending services, which LaaS platforms can provide, allows companies to enter new markets and do this much earlier than their competitors. Thus, they gain an increased competitive advantage without the need for a radical modernization of their internal digital infrastructures.
- Accelerated access to advanced IT achievements in the financial sector. Sometimes such a fintech innovation becomes a starting point for more serious updates in the IT infrastructure of a particular business. Indeed, by regularly interacting with LaaS solutions, companies learn more about new digital technologies and the possibilities of their application in a specific business niche, which, in the long term, can give them new ideas for automation and increase the efficiency of their other business operations.
Impact of LaaS on the Financial Industry
It is worth noting that LaaS has an impact not only on individual businesses that have decided to implement such solutions but also on the financial industry as a whole.
Since they actually connect financial institutions (banks), fintech companies, businesses engaged in sale of services/products, and consumers themselves, this interaction chain opens up colossal potential for benefit for each of its links. Indeed: banks get even more clients, companies involved in the development of fintech startups get useful knowledge that allows them to implement standard-compliant solutions, businesses get increased efficiency and adaptability, and consumers themselves get the opportunity to purchase previously unavailable goods and services.
In the long term, all this can lead to the obsolescence of traditional lending models and the opening of new opportunities for cooperation between all the above-described participants in the lending procedure.
Conclusion
If you are considering the digitalization of financial operations in your business and are looking for a reliable service provider providing fintech development services, feel free to contact us. We will create a custom digital banking solution adapted to the standards and generally accepted regulations of your business niche to ensure your company’s sustainability for many years to come.

In terms of IT, design means much more than just creating visuals for a digital solution. Specifically, while the concepts of UX and UI design have long been familiar to anyone who is at least a little involved in software product development, the "product design" term is a relatively new one. Based on its name, we can already make a preliminary conclusion that the work of product designers involves something more than creating a visual for a product, but what exactly? Let's figure it out right now.
What Is UX Design?
UX design is everything that is aimed at the end user getting a certain experience/impression from interacting with the interface of your solution. Its quality can be measured by whether the user manages to achieve the specific goal, and how easy and pleasant it is for him/her.
Usually, the UX design process includes the following stages:
- End-user research;
- Building information architecture;
- User flow creation;
- Creating visuals;
- Ensuring the convenience and accessibility of the created solution.
Let's dwell on these stages in more detail.
Key Elements of UX Design
So, below we will consider the above stages (elements).
- End-user research. It all starts with a survey of the target audience representatives to understand their needs, desires, and pain points. Then they are provided with raw prototypes for testing so that specialists can identify typical problems and imperfections in their concepts.
- Building information architecture. The next step of UX product development is to build low-fidelity wireframes that demonstrate the hierarchy of the product’s elements and functions. After that, designers build an information architecture, which implies dividing the content into categories that simplify the search for information.
- User flow creation. Now, everything is ready to recreate the sequence of steps that the user must take to achieve the goal with the help of a specific product. After the main steps are reproduced, microinteractions have to be implementedwe mean system feedback that improves the quality of the user experience. Additionally, the product is analyzed in accordance with the WCAG 2.0 guidelines—this is necessary for its accessibility for people with disabilities.
- Creating visuals. At this stage, specialists create the visual part of the user interface including the color palette, icons, typography, etc., and also ensure consistency with the previously created templates.
- Ensuring the convenience and accessibility of the created solution. To assess the convenience of the created solution, designers usually use a heuristic approach. Also, they check compliance with the required WCAF 2.0 level. If significant deficiencies are detected, the product is returned for optimization.
Why Is UX Design Important?
UX design services are primarily focused on ensuring end-user satisfaction with the product—that is, it means that the product is comfortable to use and intuitive, and, in general, allows users to quickly complete the tasks assigned to it. In the long term, a properly created UX design can provide a boost in business revenue, an expansion of its consumer base, an increase in competitive advantage, a reduction in the expenses on regular business operations, and many other things. Ultimately, it is important to understand that all this is a necessary but not sufficient condition for the product success.
UX vs. UI Design
Many people don’t understand the user experience vs design difference. However, while UX product design is aimed at creating a positive user experience when interacting with a product, the UI design is about creating a certain, aesthetically attractive appearance and conveying specific feelings to the end user through it.
What Is Product Design?
Now, let's talk about product design: it is a much more comprehensive term than UX and UI design. It ensures that users do not just enjoy dealing with a specific software solution—instead, they should help the owner of this solution achieve specific business goals through this interaction.
Key Elements of Product Design
To better understand the product design vs UX design difference, we suggest, as in the previous case, to consider the key stages of the first term.
- Planning. It starts with comprehensive market research: analyzing its trends, identifying competitors’ advantages and disadvantages, defining the target audience, etc. After that, specialists must align the client's business goals with the collected information and develop a product roadmap (this is performed in collaboration with other project team members).
- Ensuring end-user focus. Now, having information about the target audience at hand, specialists can create user personas by using their demographics, behavioral patterns, pain points, needs, etc. After that, they begin to build user flows and optimize them through testing.
- Interface design. This stage of the product design process involves creating medium-fidelity prototypes that not only describe user interactions with individual interface components but also contain microinteractions and visual detailing.
- Interaction with the project team. Typically, product designers work in teams that work according to the cross-functional methodology—here, they are encouraged to work closely with specialists from other areas. This allows them to reach alignment on goals and their achievement. At this stage, they use prototypes, which, as their details are agreed upon, specialists optimize into a full-fledged product design.
- User feedback analysis and optimization. Finally, the completed solution is presented to end users (depending on the stage of development, these can be representatives of a focus group or real users) to obtain and process their feedback. After that, the obtained insights are gradually implemented through optimization of the presented version.
Why Is Product Design Important?
Its importance is hard to overestimate: product designers collaborate with other members of the project team throughout its life cycle, thereby ensuring the joint achievement of the goals set by its owner. Even though, as in UX design, the convenience of the user’s interaction with the product also plays an important role, it is perceived as something more global—something that is aimed at solving specific problems within one business.
UX Design vs. Product Design: the Differences
From all of the above, we can conclude that the main goal of product design services is to create a comprehensively successful product: that is, one that surpasses its competitors in some way and satisfies the client's business needs, the specifics of their business niche, the needs of the target audience, market trends, etc. This, in turn, imposes on product designers the need to participate in all stages of product development.
As for UX design, its task is to make the product user-oriented, without covering or only partially covering the business aspects declared by the product owner. Thus, without thinking about the need for product design and implementing the UX design stage only, you can lose sight of the factors that hinder the long-term product’s viability on the market (in particular, this often happens with startups and projects with a non-standard approach to solving ordinary problems).
Conclusion
Now, knowing the difference between the two above concepts, you can understand who exactly your team needs—a UX/UI service provider or a product designer. Whichever option is closer to you, you can always contact us, and we will select a specialist according to your project requirements or assemble a team that will accompany you from collecting project requirements to its launch and optimization.

If you have ever used ChatGPT to find answers to your text queries or DALL-E to generate images, you are already familiar with generative AI. In a nutshell, this type of artificial intelligence is capable of creating unique text, images, and other media as a response to a user query, using training datasets. Despite the advancement of such solutions, they are not without their drawbacks. In particular, one of the key problems with using such solutions is, unsurprisingly, the privacy of user data, which we will actually discuss below.
What Are Some Challenges of Generative AI
So, what are the challenges of generative AI? Let's find out right now.
- Ethics of generative AI models. The ethics of models used by generative artificial intelligence means, first of all, the absence of bias in their responses, as well as ensuring their objectivity and transparency. In practice, providing the first two properties can be difficult—mainly because a service provider developing an AI model usually has limited data samples. As for transparency, it also indirectly depends on the size of the data samples—the more limited and narrowly specialized they are, the greater the risk that the generated solution to the user problem will not consider generally accepted provisions and axioms.
- Using someone else's intellectual property. Generative AI always uses some sample of data for training. This data, in turn, may be protected by copyright—therefore, there may be a difficulty in transferring ownership of the generated content. Actually, this highlights a larger issue that questions the integrity of the use of AI, especially for commercial purposes. If we add to this the blurring of the geographical boundaries of laws related to the generative AI applications, it becomes clear that the solution to this problem must be taken at the international level.
- Potential harm from generated responses. Some organizations in the healthcare, financial, legal, and other sectors, using generative AI, expose their consumers to certain risks—the fact is that the answers it produces may contain potentially dangerous recommendations. Moreover, due to the possible differences in the context of user queries, identifying those answers that can cause harm to users can be quite difficult. That is why, along with the careful development of generative AI models, it is also important for these organizations to pay attention to the implementation of other mechanisms that would set delimitations for the generated answers.
- Compliance with generally accepted user data privacy policies. Finally, if you plan to gradually expand the geographic reach of your AI solution, you will need to ensure that it meets the user data security and privacy standards in the region where the specific user is located. Specifically, these may include the EU General Data Protection Regulation (GDPR), the EU Artificial Intelligence Act (EU AI Act), the California Consumer Privacy Act (CCPA), and so on. But that’s not all: currently, due to the popularization of AI in various fields, a lot of new legislative provisions are being developed, such as the UK’s AI and Data Protection Risk Toolkit, the NIST AI Risk Management Framework, China’s Generative AI Measures, India’s Ethical Guidelines for AI in Healthcare and Biomedical Research, and so on. That’s why long-term fixing user privacy issues in generative AI solutions may be quite challenging.
Solutions for Data Security in Generative AI
In this section, we propose to understand how you can overcome the above-described obstacles in AI data security or, at least, mitigate the consequences of encountering them.
- Creating ethical AI solutions. Data for training models is collected from people who may introduce their own biases. Moreover, AI itself can create biases according to its own algorithms for interpreting the data used for training. Thus, to ensure the transparency of the answers produced by a solution based on generative AI, it is important to additionally implement algorithms for comparing this data with third-party reliable sources of information.
- Introduction of comprehensive data security AI mechanisms. Any data considered to be someone else's intellectual property and used by generative AI for learning may cause harm or loss to its owners who provide it. To prevent this, you should take care in advance of non-disclosure of your users' information and, as an option, provide them with clear and understandable notifications about for what purpose, by whom, and how their data may be used by your software in the future.
- Eliminating harm from generated responses. To ensure that the responses made by your AI-powered solution are safe for end users, you need to pre-define the rules and parameters that the AI must follow when generating them, as well as implement checking and verification mechanisms to make the generated content safe. And, of course, do not forget to introduce an AI and data security system for monitoring your solution’s operation, which would allow you to fix situations with potentially harmful responses – this will give you a direction for further optimizing your training model.
- Compliance with AI regulations. The first thing to start with is to ensure reliable user data access control and compliance with the most strict encryption and privacy standards. However, due to the constant discovery of new vulnerabilities even in the most reliable generative AI security mechanisms, you will need to conduct regular checks and audits of the operation of your AI driver solution. Finally, you will need to train the team working on your project on generally accepted rules for using AI and data for its training.
Conclusion
Now, being aware of the most common generative AI security risks, you can start working on your project, keeping it with all necessary policies and standards in time. Also, if you are looking for a service provider to delegate secure AI development without unnecessary doubts, feel free to contact us.

If you have an idea for implementing a digital solution, but its business model is not yet clear, you may need a lot of resources to find the right one. But how can you test the effectiveness of this idea in practice when each of the potential target audience’s representatives may perceive it differently? The answer is simple: you should consider minimum viable product or MVP development for startups. Below, we will explain its peculiarity and analyze the advantages of this approach.
What Is an MVP for a Startup?
An MVP for startups is a software solution with a basic set of functions and a simplified visual that clearly demonstrates its unique selling proposition (USP) and does not have any additional features (that is, if you remove something from its functionality, it will lose this USP).
The Importance of MVP Development for Startups
The main purpose of MVP development for startup is simple: since early-stage startups do not have clear, verified business models, it is important to make sure that they will be accepted by their target audiences. Otherwise, their owners risk losing a lot of financial and time resources on something that “does not work” for the end consumers. So, to avoid this, it is better to implement such projects gradually, optimizing and expanding them, taking into account feedback obtained from real users.
MVP Development Process
Here are the main stages of the MVP development startups process:
- Defining the problem or goal of the target audience that you are going to help them solve/achieve with your product;
- Conducting market demand analysis, which consists of a detailed study of the target audience, market trends, similar software solutions, etc.;
- Rapid prototyping of the future solution and defining its key features that form the USP;
- Agile development of an MVP;
- Collecting feedback from real users;
- Continuous product iteration after the MVP launch aimed at tailoring the product to the needs of its target audience.
Top 9 Benefits of Building an MVP for Startups
In this paragraph, we would like to introduce MVP benefits that are valuable for each startup owner.
Cost Efficiency
Creating a minimum valuable solution is, first of all, much cheaper than in the case of a full-fledged one. This means that the initial budget for your project will be moderate, and you will not have to sacrifice anything important – for example, the budget for marketing, the salaries of your full-time specialists, and so on.
Faster Time to Market
No matter how unique your idea is, there is always a risk that someone will follow your example before you. In turn, the implementation of the MVP will allow you to reduce the time-to-market and, thus, gain an additional competitive advantage.
Market Validation
A quick launch of the MVP will help you validate it in real market conditions as fast as possible. In the future, you will be able to optimize it based on real feedback from its users and then improve it with each iteration and make it more and more valuable to them.
Risk Mitigation
Getting a working solution up and running quickly will help you identify its hidden issues early on, all thanks to the fact that it will be accessible to users from all over the world. In fact, no other type of testing, no matter how many resources are involved, can provide the same thoroughness in identifying errors and inconsistencies.
Investor Attraction
By launching a “raw” but functioning product to market early, it will be available to potential investors, too. Agree that this approach to demonstrating your idea looks much more viable and capable of achieving your goals than presenting a business plan only.
Customer-Centric Development
Generally speaking, creating a minimum viable solution is one of the key startup success factors since its entire development cycle is tailored to “please” its target audience. Indeed, since user feedback has to be taken into account long before the solution is released (first, it is tested by the project team and then – by representatives of focus groups), it turns out to be truly focused on the needs of the end users.
Enhanced Learning
MVP in startups helps to conduct an end-to-end assessment of market needs and make decisions based on the data obtained. This way, you can use the obtained insights in the further evolution of your product, turning it into a full-fledged software solution step by step.
Flexibility and Scalability
MVP development for tech startup involves creating an initially scalable, flexible foundation that is easy to modify and to which you can quickly add new/remove unnecessary functionality without much risk (primarily, associated with the appearance of hard-to-fix bugs).
Building a User Base
Finally, when you launch a full-fledged solution, it will already have some audience interested in using it. Thus, you will be able to reduce your budget for early adopter engagement and, in particular, the time and money needed to research and create a portrait of a potential client.
Conclusion
Now, knowing all the advantages and goals of startup MVP development, you can understand whether this option is right for you. In particular, if you are inclined in its favor, you can contact us, a service provider with many years of experience creating MVP solutions for startups in different industries. We will accompany you throughout the entire lifecycle of your project – from the ideation stage to the release and support of its full-fledged version.

If you are looking for a suitable platform to implement your mobile solution in the most cost-efficient way and, thus, make it cross-platform, it can be a rather challenging task given the variety of different frameworks, libraries, and SDKs.
For example, according to Statista, Flutter and React Native (RN) were the world's two most popular frameworks for cross-platform development by the end of 2023. However, they cannot be called universal, and each is better suited to solving specific problems. Below, we will cover the difference between them in more detail and also conduct a comparative analysis of these two solutions.
What Is Flutter?
Flutter is an open-source framework from Google that first saw the light of day in 2018. It is designed for both front-end and full-stack development of cross-platform solutions with a single code base for iOS, Android, Web, Windows, MacOS, and Linux. Flutter uses the open-source Dart language, which is also a brainchild of Google. Now, it has 162k stars on GitHub.
One of the most significant benefits of Flutter is the ability to accelerate time-to-market: this is ensured by hot reload (which provides the ability to change the program code and check the results in real time), the built-in increased performance provided by direct compilation to native code, as well as the presence of a C++ engine for rendering elements and optimization. In general, according to the unspoken opinion of developers, about 95% of all development tasks can be covered by Flutter libraries and tools.
Benefits of Flutter
Flutter popularity is absolutely justified—it is loved by developers around the world for the following advantages:
- Native-like performance. Due to the use of the Dart programming language, which is immediately compiled into machine code, applications created with this framework are unlikely to be inferior in performance to native analogs.
- Uniformity of visual components. Flutter does not use platform-dependent visualization tools—instead, this framework refers to the Google Skia graphics library, which allows developers to provide a uniform look for UI components regardless of the platform.
- Low entry threshold and a wide variety of available tools and libraries. Flutter is considered an easy-to-learn framework, and such built-in features as hot reloading, widget inspector, and a rich arsenal of tools for solving graphic problems (now, this framework already has graphics rendering at 120 fps) make the process of working on the frontend even more enjoyable and fast.
What Is React Native?
React Native is a cross-platform JavaScript-based framework created by the Facebook team in 2015 and introduced to the public as a solution for reusing the same code. Today, this platform can boast 116k stars on GitHub and the fact that it is at the heart of such world-famous services as Instagram, Facebook, and Skype.
An interesting feature of this framework is its basis on the Flux architecture, which is based on unidirectional flows. This approach allows data to be passed from one parent component to its child components, making it easier for developers to manage data flows in the application. Also, like in Flutter, there is the Hot Reload feature that simplifies the testing and debugging processes, as well as a rich set of built-in components to boost the development speed of high-performance and visually attractive mobile solutions.
Benefits of React Native
The main benefits of React Native are:
- Ability to reuse code by up to 90% and reduced time to market. The reusability of code written in this framework can be up to 90%. In addition, the created assembly, for example, for Android, will require only minimal configurations in order to function properly on iOS. All these features of this framework speed up the launch of projects.
- Fast update in app stores. Thanks to the CodePush function, applications can be updated within the repeated deployment process without an intermediate step involving uploading updates to the app store. In particular, when the update is ready, its version that has already been presented on the store uploads it itself, without the need for re-communication with Google Play or the App Store.
- A wide variety of libraries and access to native components. While it provides access to native platform components, there are also internal libraries with well-developed documentation and, in some cases, even entire application templates, including Native Base, React Native Elements, and React Native Starter Kit.
Key Differences Between Flutter and React Native
Now it's time to start a more detailed comparison of React vs Flutter.
Entry threshold
Even though both mobile app frameworks are considered to be quite easy to learn, Flutter, due to its abundance of internal development tools, practically eliminates the need for developers to use third-party tools and libraries (unlike RN). This means that its entry threshold can formally be considered lower.
Performance
As for React Native vs Flutter performance, the second one has a lot of widgets based on its own high-performance rendering engine, which makes it suitable for developing applications with complex graphics. At the same time, despite the claims of RN creators, this solution can impose certain problems with the speed of work of resource-intensive projects.
Time to market
In our Flutter vs React Native comparison, RN gives Flutter a head start when it comes to developing applications with different designs for each of the platforms since the latter is aimed at building uniform interfaces.
Specifics for creating user interfaces
While Flutter offers developers a variety of ready-to-use widgets based on the Material (Android) and Cupertino (iOS) designs, React Native refers to the native components of the platforms.
Full list of supported platforms
Flutter supports development for Android, iOS, Windows, macOS, Linux, Google Fuchsia, Web, Tizen for Samsung Smart TV, LG webOS, as well as for embedded devices. As for RN, this framework is compatible with Android, iOS, Windows, MacOS, as well as Android and iOS TV platforms.
Conclusion
We hope that we have answered the essential question: “Flutter or React Native?” and it will be easier for you to choose the best of these two options. At the same time, we would like to note that the future of Flutter is uncertain, as Google has suspended its active development and significantly reduced its team. Therefore, we will keep our finger on the pulse and inform you about all upcoming changes.
Anyway, whichever framework you settled on, an equally important aspect will be the choice of an experienced team of developers. In particular, you can contact us for a consultation and also to find out the cost of development of your project.

No matter how ambitious your goals are when you first think of creating a custom software solution, strict budget and deadline constraints can easily dash them. So, what should you do in this case?
Specifically, before your tech team starts implementing a healthtech solution, you can choose two different paths for them: native and cross-platform mobile app development. In the vast majority of cases, in this area, the second option can cover all the needs and requirements for the project without harming its critical aspects, such as usability, performance, reliability, etc. At the same time, you will be able to launch your product on the market faster and save your financial resources.
However, such a development process is somewhat different from the one that precedes the launch of several native applications. Below, we'll cover how these differences can impact critical aspects of your project and share insights that help you fix them.
Best Practices for Cross-Platform Development in Healthcare
Since cross-platform app development involves adapting a healthcare solution to multiple platforms at once, it is important for the team to adhere to the following best practices to ensure the proper quality of the resulting solution.
Compliance and Security
The first thing you should probably start the development process for the healthcare industry is to ensure compliance with generally accepted standards and policies. The most common among them are HIPAA (Health Insurance Portability and Accountability Act) and GDPR (EU regulation aimed at giving citizens control over their personal data). Along with that, software engineers must use standard security mechanisms such as encryption, integration of secure connection certificates, etc. Ultimately, it is better to check the requirements for medical software development according to the legislation in force in a particular region – this way, you will not face any fines and bans.
User Experience (UX) Design
Now, let's talk about user experience in health apps – it should be smooth regardless of the platform they are running on. Since many healthcare mobile applications are positioned as an alternative to offline services from legally operating medical institutions, they must comply with accessibility rules that are described in detail in WCAG 2.0. These guidelines allow developers to implement seamless interaction with medtech solutions for people with all kinds of disabilities. Depending on the type of medical tasks assigned, you will need to ensure that your healthcare app UI/UX design meets WCAG 2.0 requirements to the appropriate level.
Performance Optimization
Nowadays, high performance is considered one of the key aspects ensuring the app’s survival in the market; however, in the healthcare sector, this parameter is much more critical since someone's life may depend on it. Indeed, if your digital solution involves an urgent call to a doctor, lags in its functioning may end tragically for some of the users. At the same time, it is believed that native applications work faster than those created in the process of cross-platform or hybrid app development. This is not true – such modern development tools as React Native, Flutter, Ionic, and many others allow teams to build software with complex business logic without reducing its speed. Of course, these frameworks will not handle resource-intensive gaming applications, but, most likely, this is not the original task. Whatever approach and technology stack you choose, your team involved in software development for healthcare will need to spend some time testing the application before launching and ensuring that it works equally effectively on all platforms.
Testing and Quality Assurance
Yes, we have already outlined the importance of this process above, but we will repeat it once again: no application can be launched for public access before it has passed a series of tests, both with the participation of the team itself and involving focus groups assembled from representatives of the target audience of your software. The most common types of testing are modular, integration, functional, acceptance, system, smoke, and so on. Each of these types takes place at a certain stage of development (and has to be performed on each platform separately), but the amount of code covered by test cases and the number of iterations will directly depend on the established deadlines.
Integration
Finally, it is worth saying a few words about integrating your app with existing third-party products and services that your organization already uses. This is usually necessary to expand the functionality of the former and, in particular, to ensure seamless data transfer between applications. However, while the vast majority of modern custom healthcare solutions integrate via API, it is quite predictable that your team will face some issues if you use legacy software. For this, an additional middleware will have to be developed – it will take responsibility for converting data to the required format and back.
Conclusion
In general, as you may know, cross-platform development is cheaper than native development, because most of the code is reused between platforms, and you do not need to hire two separate teams to create native software for each of them (in particular iOS and Android). Moreover, with the right approach, frameworks such as Ionic allow you to build both mobile cross-platform and web applications, reusing most of the code, which, in turn, speeds up and reduces the cost of development for mobile and web platforms, respectively.
So, now, knowing the specifics of developing solutions using cross-platform app development tools, you will be better informed about how to ensure their proper quality and control each stage of their creation. However, if you would like to outsource this complex task without unnecessary doubts so as not to spend too much time on supervising, feel free to contact us.

The modern financial world dictates its own rules. By including the critical success factors in this area, one can distinguish effective management of relations with the client. Reliable CRM solutions guarantee this goal because they contribute to optimizing many processes, thereby increasing productivity and taking customer interaction to a new level. In this article, we would like to share with you the best CRM systems that have been created, taking into account the characteristics and needs of modern financial companies.
What Is CRM for Financial Services?
CRM for financial services is software designed to manage customer contacts and improve comprehensive business performance. The main goals of financial CRM software are to automate processes, provide detailed analysis of client data to understand customer requirements better, reduce financial costs, and increase the effectiveness of strategic planning. Thus, all of the above in the complex helps to boost profits and strengthen the company's and brand's positions in the market.
How to Choose a CRM for Financial Services
Let's not argue that choosing CRM software for banking industry is difficult. However, we are ready to help you with this task by providing detailed tips.
First, you should clearly define the specific goals and the needs you intend to achieve/satisfy using CRM in financial services. Do you need only a system to manage customer relationships, optimize marketing campaigns, or increase sales? Or do you want it all together? Once you decide on your own goals, you can automatically narrow down the range of potential options.
Regarding security, you have to be sure that the CRM system fully complies with modern data protection standards and is designed considering all reliable encryption mechanisms. This not only reduces the risk of data duplication but also maximizes the efficiency of your work processes.
It is also worth checking the CRM provider's support and training. Reliable support and the opportunity to receive professional training guarantee rapid business growth without downtimes and human-made errors. That’s why you should research reviews about your chosen service provider to see how comprehensive their support is.
In the end, the cost of the CRM system should not be devalued. Conduct a comparative analysis of various CRM systems, taking into account both initial costs and, accordingly, future costs, including further maintenance and updating.
Therefore, the main recommendation is to choose a system that offers the best balance between its cost and the quality of possible results for your company in finance.
Top 5 CRM solutions for Financial Services Businesses
It's time to share the top-5 CRM solutions for financial services known for their versatility, reliability, and power to manage customer relationships. However, note that each CRM for fintech from our list has its own features, which you should pay attention to while choosing the best option for your business.
Salesforce CRM
Salesforce is one of the leading CRM solutions, and its development team is confident in bringing its expertise to the financial services industry. This system includes tools that have been designed to meet the needs of many private equity firms, as well as the needs of companies working in related fields (banking, mortgage insurance). Within its core is a vast database to better understand customers' needs, habits, and behavior patterns. Other distinctive feature of this software solution is the ability to create custom modules adapted to the individual tasks and goals of a specific business (however, it is important to understand that the cost of deploying and supporting such a customized system will increase significantly). Moreover, it is equipped with AI-based analytics, helping consultants obtain even more valuable customer insights in no time. Among its other benefits are the ability to consolidate disparate data and optimize lead management, as well as almost unlimited scalability and flexibility.
Its disadvantages include that its work fully depends on the stability of the Internet connection and that its price may be too high for growing businesses. In addition, this CRM has a lot of modules, and the initial setup of the system often requires the participation of a narrow-focused specialist.
Envestnet Tamarac CRM
This fintech CRM focuses on helping independent financial advisers provide more personalized investment expertise to individual clients. Envestnet Tamarac CRM offers intelligent real-time reporting to help track customer progress toward their financial goals. The presence of optimized business adaptation processes for new customers is worth noting, as it allows you to quickly and easily create new accounts through Salesforce. This system is built entirely on the Microsoft Dynamics platform with a familiar Microsoft Outlook interface. Also, in the mobile version, consultants can enter the system «as a client», which enables them to see the dashboard exactly as their client would see it.
The cons of this solution include poor collaboration functionality because, as we mentioned above, it was designed initially for individual consultants.
Wealthbox CRM
This platform is flexible enough to be suitable for a wide range of users—from financial consultants to custodians and large firms combining the functions of broker and dealer. CRM data management, multi-channel client communication, and integration with social networking platforms like Twitter. With it, you can customize «under yourself» business processes or rely on business process templates using conditional logic to automate routine tasks. Also, it provides the ability to use Kanban dashboards to track potential financial transactions and keep abreast of how to work with potential clients. Wealthbox CRM is popular because of its low entry threshold.
However, along with all these benefits, this solution has several drawbacks, too. For instance, some users are dissatisfied with the poor householding functionality. In addition, Wealthbox may not be suitable for people who need to sync with Outlook calendar.
Zoho CRM
Zoho financial CRM software helps collect and organize all customer data, including basic CRM-related information, financial documents, financial policy information, and insurance records. This fintech CRM software offers tools for working with so-called «assets under management» to track all your transactions with financial institutions and other companies (here, we mean AUM tools where AUM is Assets Under Management). With built-in support modules (case modules), you can match your customers' needs with more financial data to provide efficient support. It is worth mentioning «Zia» – the Zoho assistant based on artificial intelligence, which adds a thoughtful layer of forecasts and suggestions for customers and helps you know when and how best to contact them.
At the same time, some Zoho users complain about limited customization features, poor reporting capabilities, and inconvenient dashboards.
NexJ CRM
NexJ is an intelligent financial services CRM with highly specialized modules for financial and banking consultants (specifically, they can use the private equity management module). This CRM system focuses on the specifics of the regional market with experience in more than 60 countries, and all this is thanks to the active use of artificial intelligence, machine learning, and data analytics. These technologies, properly implemented in this solution, allow consultants to concretize their financial recommendations.
In general, NexJ looks and feels like a highly professional system, but some users note that they feel confused when they have to leave their requests on its pricing.
Conclusion
The range of financial services available today requires the integration of automated software solutions that are practical, flexible, and more affordable than traditional consultants, whose services were only affordable for some.
CRM for financial services, private capital management, debt resolution, and pension planning are sophisticated tools that go beyond conventional databases. They are designed to foster trust and build long-term relationships with your clients. As all financial services are future-oriented, financial CRM systems help you provide brighter and more profitable prospects for your customers, your company, and, of course, your personal and professional success as a consultant. Thus, the financial CRM system allows you to achieve the best financial results for your customers and provide them with the best service.

In the design and operation of digital products, it is essential to detect errors and ensure that these products fully comply with specifications (both generally accepted and defined by their owners). For example, in the field of healthcare, using such solutions directly impacts the health and life of patients and the level of efficiency of medical services. So, let’s delve into this topic.
Objective of Quality Assurance in Healthcare App Development
So, let’s find out why QA is important. In general, it is one of the integral parts of software development, especially in the medical field. After all, in the field of medical services, the fate of the patient's life and health is decided every day. Digital solution that looks and operates as intended (of course, thanks to the quality assurance benefits) provides the ability to prevent all potential errors as efficiently as possible and ensures that applications meet modern medical standards.
Regarding the importance of quality assurance in healthcare applications, the following points can be distinguished:
- Safety of patients: At the heart of QA in healthcare software development is patient safety. The timely testing of healthcare applications that could impact a patient's health is a critical aspect. This includes verifying medicine dosage, ensuring the accuracy of diagnostic algorithms, and the functionality of the patient monitoring system. Any malfunction, even for a brief period, can lead to serious errors, underscoring the importance of reliability assurance.
- Data privacy: The guarantee of absolute protection of patients' personal data from unauthorized access. Due to their specificity, medical applications regularly process a huge amount of information, so the introduction of modern encryption methods is critical.
- Compliance with regulatory requirements: A number of modern healthtech standards like HIPAA and GDPR are created for a reason. Therefore, absolutely all software should be developed to meet these requirements. Civilized countries actively implement official app development rules. If these laws are ignored, it is undoubtedly a direct path to legal accountability, with all the attendant consequences. The implementation of reliable digital solutions reduces the chances of getting a fine or a lawsuit until the loss of a license.
- Optimization of regular processes: The higher the efficiency of the application, the better the performance and accuracy of work within the medical professional team. In this way, medical staff can access the necessary information, thus minimizing the time spent on data processing. This guarantees both speed and high accuracy of decision-making regarding the further treatment of patients.
Risks Associated with Poor Software Quality in Healthcare
No one will argue that some medical institutions ignore the risks of using legacy software that doesn’t meet the modern healthtech regulations. However, this is a very serious and critical topic that can significantly impact patients' safety and lives and the effectiveness of daily processes.
Numerous errors, incorrect diagnoses, and, as a result, incorrectly prescribed treatment all directly threaten the patient's life and health. Also, do not exclude the occurrence of legal and reputational problems (fines or a prominent indicator of loss of confidence on the part of the public, both patients and employees of a particular medical institution). Unreliable digital solutions automatically complicates the interaction between employees. It leads to a decrease in the productivity of daily medical practice because it complicates the possibility of uninterrupted access to all necessary data and the exchange of information between departments and specialists.
Types of Testing in Healthcare Applications Development
There are different types of healthcare application testing, but the most common and popular among them are the following types:
- Performance testing: It includes analyzing the application's speed of action and navigation, taking into account different levels of load.
- Regression testing: It defines how much each of the module functions meets the requirements.
- Security testing: It implies checking the protection of each patient's data from illegal access by unauthorized users.
- Usability testing: This example of quality assurance in healthcare is designed to evaluate how user-friendly the application is, ensuring it is convenient for both healthcare industry employees and patients of all ages.
Healthcare app testing features are primarily critical, including the need for strict compliance with regulatory requirements and safety regulations.
The Future of Quality Assurance in Healthcare
Now, knowing the answer to the question: “What is quality assurance in healthcare?”, let’s talk about its future. Specifically, today, we can define three the most sustainable trends:
- Implementation of AI and ML-based solutions aimed at automating the testing process, independently identifying bugs, and preventing them in advance;
- Combination of DevOps and Agile, which ensures closer interaction between development and testing teams, ultimately reducing the number of bugs and speeding up their fixing;
- Using cloud-based testing platforms that provide scalability of QA healthcare scenarios without compromising the budget.
However, in the coming years we can expect something more revolutionary than the actualization of the above-mentioned directions since the healthtech sector is actively invested in by both governments and private institutions.
Conclusion
Now, you know the answer to the question: “What is quality assurance?” and can understand the role of QA in software testing—generally speaking, it is crucial regarding ensuring patient safety and the performance of the healthcare delivery process. Minimizing risks during the medical quality assurance process and creating reliable medical applications are possible only through the use of modern technologies and compliance with all official standards provided by a qualified service provider.

Most likely, you would like to make your digital product highly competitive, get guarantees on its relevance, and avoid its costly rework even if its life cycle exceeds the unspoken five-year limit, right? Then, in today's changing tech environment, endowing it with long-distance growth prospects will be not just another strategy you may follow or not – it will be a necessity.
What Is Future-Proofing?
No one would dispute that guaranteeing long-term stability adds confidence to the development process. Based on this, you may have a question: “What is the future-proofing?”. Now, we will explain the future-proofing meaning.
In short, it is the creation of several applications, websites, and services that retain their functionality even after a long time. For example, in the context of mobile application development, it predicts the occurrence of potential changes in the operating systems of gadgets so that these applications remain practical and relevant. By considering possible technological advancements, likely competitors, and requests from the target audience, the need for large-scale updating is minimized.
This process consists of analyzing a number of technological trends, considering potential risks, and integrating adaptive solutions to market trends. But do not close your eyes to some problems and challenges of future-proofing. There may not be a specific update date, and the implementation of flexible solutions may require both additional time and additional money. You should be sure that the tools and methods you use guarantee high quality and a high level of reliability of the product so that the process of its development is productive and relatively simple.
In addition, an equally important aspect of the above-mentioned approach is the study of potential changes that may occur in the needs and behaviors of the target audience of your product. This will make you ready to overcome obstacles. Let’s take a concrete example, if you integrate software with cloud services (using self-testing and scaling architecture).
The Benefits of Future-Proofing Software
It is worth considering the most striking advantages of this software to make sure it is appropriate:
- Flexibility in a dynamic technology environment: This helps to adapt existing products to new requirements.
- The real prospects for the future: The more long-term prospects are taken into account during the future-proof development of the digital solution, the longer it is guaranteed to be stable.
- Optimization of financial costs: If the potential upgrade of the review is done immediately at the development stage, it minimizes the possibility of costly disposal of the product itself.
- Superiority over competitors: Service providers that offer better protection of their decisions, respectively, are much more efficient and faster to respond to constant changes in the market and the needs of their target audience.
Future-Proofing Methods
You should also pay attention to the most popular ways to improve your digital products in the long term:
- Quality Assurance: Stable support of high-quality standards is a direct path to product reliability.
- Modularity: Modular architecture simplifies processes such as updating and modifying specific required components, minimizing any impact on the entire system.
- Documentation: Detailed documentation that is regularly updated to facilitate further support and streamlining.
- Implementation of modern standards: Strict adherence to the latest quality standards increases the adaptability of your products to innovative technologies several times.
7 Ways to Future-Proof Software
Let's dwell on the seven most essential methods for reliably protecting your software from upcoming challenges and guaranteeing its stable operation for many years.
Implementation of automated tests
Automated tests allow you to quickly detect and correct errors that occur when making changes to the code. This dramatically reduces the risk that new features or updates will break existing functionality. In addition, automated testing increases development efficiency, reducing the time for manual QA procedures.
Using containerization
Containers provide software flexibility and portability, making it easier to deploy across platforms. They isolate the application and all its dependencies, which avoids problems with environment compatibility. Containers also simplify application management in several environments at once.
Expanding of architecture
Planning the architecture for possible load increases makes it easy to scale the system. Using a microservice architecture, a design pattern that structures an application as a collection of small, loosely coupled services, for example, enables the scale of individual components independently, increasing the system's overall performance and reliability.
Integration with cloud services
Cloud solutions provide flexibility and the ability to adapt to new requirements quickly. They allow you to store and process data on remote servers, reducing infrastructure costs and achieving higher availability and service reliability.
Regular updates and patches
Constant software update allows you to maintain its relevance and reliability. Regularly fixing vulnerabilities and adding new features helps to avoid obsolescence and ensures it meets modern security standards.
Using open standards and APIs
Open standards are publicly available specifications that facilitate interoperability. APIs are sets of rules and protocols that allow different software applications to communicate with each other, be compatible with other systems, and simplify integration. These make it easy to connect new services and expand the existing functionality without significant changes in its architecture.
Investing in team training
Investing in team training and focusing on long-term planning is crucial to preparing to embrace new technologies and methodologies. This ongoing evolution of skills and knowledge not only enhances employees' current abilities but also prepares them to adapt to fluctuations in the tech market.
Conclusion
Future-proofing your software, through robust security measures such as encryption and regular vulnerability assessments provides you with long-term stability and high competitiveness. At the same time, you get a significant reduction in the cost of service and increased flexibility and speed of adaptation to a number of new requirements and conditions, which in the complex creates the conditions for the adaptability of the entire team. In this way, your software will always be efficient and reliable despite the changing technology environment.
It's crucial to note that the strategic approach to software protection and development is not just about the technology but also the people behind it. This approach stimulates the development team's performance, ensuring efficiency and effectiveness through process standardization and the introduction of the latest technologies. By empowering your team to implement new features and optimizations, this approach makes them feel valued and integral to the process, thereby increasing performance.
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Hey, are you here to find a solution for a consolidated and easy-to-access “home” for your business information, which is usually transferred from different places, often unrelated to each other? Then, you probably need to think about creating a digital space where it will be integrated, cleaned, structured, and stored accordingly, for further use in your regular business operations. But what is this space? Let’s find it out right now.
What Is Data Warehousing?
In a nutshell, it is a repository where your business data comes from disparate sources, where it is brought to the proper quality, and where it is stored, providing individuals with the appropriate rights with easy and fast access to it. Typically, such repositories serve as one of the central components in automated analytical solutions, but, as practice shows, the range of their application can be much wider.
Key Components of a Data Warehouse
In general, its main components are considered to be the following:
- Sources, from which structured and unstructured information comes—these can be third-party databases, tables, systems, applications, etc.;
- Data Extraction, Transformation, and Loading (ETL) tools, which define scenarios for extracting, transforming, and loading the information;
- Data warehouse database, which is the main repository (usually in the form of a database management system, DBMS) with already prepared, i.e., cleaned and structured data, that can be used for analytics, reporting, and other business tasks without additional manipulation;
- Metadata repository, which includes the permissible data types and the rules according to which this data will be used;
- Query and reporting tools, which define algorithms for fast and unified access to data, as well as its analysis;
- Data mart, a subset of the data warehouse that is used for individual business tasks (this can imply, for example, marketing data warehouse design) which formation occurs either directly through the collection from disparate sources or pre-preparing within a consolidated space.
Core Principles of Data Warehouse Design
Now, let's talk about the main data warehouse design principles:
- A clear definition of business requirements and goals, as well as metrics that allow you to objectively assess the degree of their achievement;
- Understanding how information is integrated from multiple sources and what should be the unified format after its transformation;
- Choosing the right type of data modeling—these can be star schemas, snowflake schemas, fact tables, and so on;
- Choosing the right methods and data warehouse software to ensure the quality and consistency of information, in particular, the methods of cleansing, validation, and supplementing of data;
- Planning, scaling, and managing the performance through various methods of indexing, partitioning, compression, etc.;
- Choosing the right tools for metadata management to simplify and improve access to the information;
- Ensuring security and access based on policies and rules (usually, this is achieved through the implementation of advanced encryption algorithms, the introduction of access policies for different user groups, as well as providing reliable authentication and authorization methods);
- Implementing end-to-end monitoring for ensuring data quality and security, performance of processes occurring within the data warehouse, and so on.
Steps in Data Warehouse Design
In this section, we invite you to consider the key steps leading to a successful and agile data warehouse design.
Requirement Gathering
According to the principles to design a data warehouse we defined above, the key to effective data warehouse design is to gather business requirements and clear business goals that it should fulfill. It is also important to identify the requirements for security, scalability, and performance of the repository.
Data Modeling
This is not yet a practical stage, but it still requires the participation of specialists—in particular, it implies the identification of entities, their attributes, as well as possible relationships between them. After this, the most suitable type of DBMS implementation needs to be selected—for example, in the form of tables, columns, indexing, etc. After this, you have to make sure that the selected type performs all the tasks assigned to it according to the predetermined requirements.
ETL Process Design
We have already explained above what the ETL process means, and this stage actually involves choosing the right tools and scenarios for their use.
In particular, you will need to define methods for extracting information from disparate sources (these can be database queries, API calls, file transfers, etc.), methods for bringing data to a single format and ensuring its proper quality (since you will most likely have to deal with big data, there may be many inconsistencies), methods for aggregating data to create complex information structures, automation methods for bulk loading of data (this can be full or incremental loading, and so on) with the usage of temporary storage areas, methods for detecting and eliminating data errors, as well as methods for checking data for completeness and accuracy.
Database Schema Design
There are several well-known data warehouse design patterns, such as:
- Star, which has a fact table at its center and dimension tables associated with it around it;
- Snowflake, which is a more complex Star and also implies additional dimension tables that surround each base dimension table;
- Galaxy, which contains two fact tables and the dimension tables between them.
Data Integration
Now, you can start integrating the data using the previously defined ETL tools and technologies. At this step, you need to make sure that everything works as intended, and the data is transformed into the required unified format.
Data Storage Solutions
At this stage, you need to choose specific data storage solutions according to your requirements for the expected data volume, performance, scalability, and cost. Usually, the choice is made between relational databases, columnar databases, data lakes, and cloud data warehouse solutions.
Data Presentation Layer
Finally, to design data warehouse, you will need to understand what your data presentation layer will be – the layer at which end users will be able to seamlessly access the data and use it to solve specific business problems. This includes developing interfaces, dashboards, reports, and various data visualization tools.
Conclusion
Now that you have a clear guide to data warehouse design, you can begin implementing it with a full understanding of the principles and stages on which it is based. If you would like to delegate this comprehensive task to seasoned data warehouse development specialists, just contact us.

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