Top CRM Solutions for Financial Services Businesses

Imagine your website as a guide for people looking for healthcare answers. But, too much text, complex navigation, and poor mobile layout can stop them from getting the help they need. Who are these visitors about to pick your services, and how do we ensure they find what they're looking for?

• 77% initiate their healthcare journey via search engines.
• 60% of these explorers click through to websites brimming with the healthcare insights they're after.
• 71% feel disappointed with healthcare websites that fall short on information.

These figures send a clear message to healthcare providers: A strong online presence is vital. To engage and keep potential patients' trust, your website should be accessible and filled with the information they need.

What is a Good Healthcare Landing Page?

A landing page has two key goals: promoting and advertising. Here, we put together a short guide to share our insights, knowledge, and everything else you need to create a high-converting healthcare landing page.

Mobile-Friendliness

Studies show that the average American checks their phone every 12 minutes. Nowadays, a mobile-friendly website is a must-have for every business. 

Responsive Web Design (RWD) makes your website attractive for users with any screen, device, or browser. It automatically adjusts the layout and content based on the screen size, ensuring a user-friendly experience on phones and tablets, without the need for zooming or extensive scrolling.

Clear Content

Ensure your content is focused and minimalistic, directly conveying your business's offerings. A healthcare landing page must be clean, emphasizing key points. 

Include a prominent Call-to-Action (CTA) - a brief, compelling phrase that encourages visitors to take the next step. This CTA must stand out, guiding users clearly on what to do. 

Remember, visitors quickly form opinions; make those initial moments count with straightforward information, ensuring they find what they need swiftly.

Direct Navigation

To enhance your landing page's navigation, focus on a seamless user experience. Use an active voice to directly guide visitors to their desired information through simple, intuitive steps. 

Incorporate clear labels, a straightforward layout, and visual cues to ensure easy navigation. 

Regularly test your navigation with real users to identify and fix any hurdles, ensuring your landing page is as direct and user-friendly as possible.

Top 5 CMS Platforms to Create a Landing Page

Building an effective landing page is key to a successful marketing strategy, and selecting the right CMS platform can greatly enhance your ability to connect with your audience. Here's a top list of CMS platforms ideal for crafting landing pages, each providing distinct features to meet different requirements:

1. WordPress

The most popular CMS in the world, known for its flexibility and extensive plugin ecosystem. WordPress offers both simple functionalities for beginners and advanced solutions for experienced developers and complex products. 

With over 58,000 plugins and thousands of themes, WordPress offers rich opportunities for customization. You can use SEO and analytic tools, social media integration, and contact forms — everything you need for a healthcare landing page.

2. Wix

Wix is renowned for its simplicity, featuring a drag-and-drop interface and stylish templates. It offers an intuitive platform that requires no prior coding or design knowledge.

Ideal for small business owners and web development & design newbies. Wix’s simple platform will enable even a private healthcare practitioner to create a professional-looking landing page.

3. Velo by Wix

For more experienced users, Wix offers an advanced Velo development platform. It provides rich customization options, allowing direct editing of HTML, CSS, and JavaScript, giving full control over the website's look and feel. 

Velo also allows for the integration of APIs and external databases, making it possible to build dynamic, data-driven healthcare landing pages.

4. HubSpot CMS

HubSpot CMS shines by integrating powerful marketing tools directly with website management. This includes email marketing, SEO strategies, and other inbound marketing techniques, all within one platform. 

It's ideal for marketers and businesses looking for a single platform to manage their website creation and ongoing marketing activities.

5. Webflow

Webflow offers complete control over website design and interactive features through an easy-to-use visual editor, so you don't need to know how to code. It's great for designers and developers who want the freedom to create without complexity. 

With Webflow, you can design unique healthcare landing pages that stand out and communicate effectively, thanks to its detailed design capabilities and responsive design options.

Conclusion

The landing page is the connecting bridge between the online, digital marketing message, and the visitors’ next step. The landing page must look good on a smartphone, have informative content, and clear navigation. 

For medical businesses and practitioners, it’s essential to have a landing page for each service they’re offering. Are you a doctor, a medical center, or a big healthcare corporation? Contact us for a consultation on attracting more patients. 

In the U.S. HealthTech industry, time to market, data security, and regulatory compliance are non-negotiable. But even well-funded teams with in-house developers often find themselves in a quandary: they are overwhelmed by competing priorities, lack industry expertise, or can't move fast enough to meet release deadlines.

This article discusses how outsourcing helped a U.S. healthcare company build a clinical data monitoring tool faster, safer, and with tighter controls than an in-house team could have done. It also explores why outsourcing is often the more strategic choice in 2025.

The Project Context

The client is a U.S. HealthTech company with an in-house backend system that is already up and running. They needed to build a clinical data monitoring interface that would:

• Integrate seamlessly with existing infrastructure.
• Handle sensitive patient data under HIPAA.
• Offer a user-friendly dashboard for trial administrators and clinicians.
• Be delivered quickly, without disrupting the internal roadmap.

Their internal team was focused on core backend infrastructure. While capable, they didn’t have the bandwidth or specific expertise in data visualization and regulated interface design. The client needed a fast, compliant, and scalable solution—without hiring full-time.

Key point: This wasn’t a team that “couldn’t do it.” It was a team that didn’t have the right bandwidth or specialized roles at the right time. The result? Risk of project delays and regulatory exposure.

What an In-House Team Would Require

To build and maintain this type of clinical data monitoring system internally, a company would need:

• 2+ front-end engineers experienced in PHI-safe architecture.
• 1 UX designer familiar with clinical interfaces and dashboards.
• 1 DevSecOps engineer to manage secure infrastructure.
• 1 project manager with experience in HIPAA/FDA-compliant software delivery.
• Time and budget to recruit, onboard, and retain this team.

That’s at least 4–5 full-time hires. In 2025, hiring a senior developer in the U.S. costs around $160K–$190K annually, including taxes and benefits. Add recruitment time (8–12 weeks), onboarding, and the risk of team gaps—timeline quickly stretches beyond the planned release. Multiply that by 5 roles—and factor in ramp-up time—and total project costs could easily surpass $400K over six months.

Why the Company Chose Outsourcing

Rather than overburden their internal roadmap or spend months assembling a team, the company partnered with Darly Solutions, which already works with U.S. healthcare clients. Within 5 business days, a remote team was onboarded, including:

• Frontend developers with clinical data experience.
• A UX designer with multiple HIPAA-regulated projects behind them.
• A project manager and tech lead who took full ownership of the delivery.

They worked within the client’s architecture, maintained full transparency, and delivered a production-ready solution ahead of schedule. The client retained control over infrastructure, access, and IP without being pulled away from their core priorities.

Security Concerns: The Most Common Objection

One of the most common objections we hear from HealthTech companies in the U.S. is:

“If development happens outside our walls, how can we be sure our data and infrastructure are truly protected?”

The concern is valid, especially when you’re dealing with highly sensitive health data, clinical trials, and strict U.S. regulations.

In a recent conversation with a HealthTech executive, we heard this exact fear. His company works with external teams and handles massive volumes of sensitive patient data. His worry wasn’t about code quality or delivery speed—it was about not having full visibility and control over the systems and people handling that data.

He shared:

“Our internal teams understand exactly how and where data moves. But, it's harder to feel in control when we involve external partners, even with NDAs and contracts. And if something goes wrong—who's ultimately responsible?”

But Here’s the Reality: Control Comes from Process, Not Geography

The key misunderstanding here is that in-house automatically equals “safe”, and outsourced means “risky.” That’s not true.

Security in HealthTech doesn’t depend on where the team sits. It depends on how access is managed, how infrastructure is configured, and how compliance is enforced.

When working with an experienced HealthTech outsourcing partner, companies can enforce:

• Role-based access controls (RBAC) with audit trails.
• Environment isolation: dev/staging/production strictly separated.
• On-premises or private cloud deployment, under your control.
• Regular compliance checks aligned with HIPAA.
• Source code ownership and internal code reviews.
• Strict NDAs, DPAs, and custom security policies in place.

In fact, a structured outsourcing setup often introduces more formal security governance than internal “trusted” processes that lack documentation or auditability.

The Results

With outsourcing, the client:

• Delivered a fully compliant monitoring interface integrated into their existing system.
• Avoided delays tied to internal hiring or overcommitment.
• Retained full IP and infrastructure control.
• Passed HIPAA audit without revisions.
• Saved $250K+ compared to in-house staffing.
• Released the product to production 3 months earlier than initially projected.

And they did all of it without overloading their internal team.

Final Thoughts: Outsourcing as a Strategic Enabler

Outsourcing isn’t a workaround—it’s a way to move faster without compromising quality or control. For HealthTech companies, it can be the difference between hitting a clinical release window and missing it by quarters.

It's not about replacing your internal team. It's about unlocking execution capacity when you need it most—supported by specialists who know your industry and your risks.

Outsourcing done right gives you:

• Faster time-to-market.
• Lower delivery costs.
• Full security and compliance.
• Experienced teams on demand.
• Predictable outcomes with shared accountability.

👉 Want the Technical Details?

Explore how we designed and delivered the monitoring solution in the full case study.

In today's world, companies are actively seeking ways to automate and optimize their business processes with the help of software. When choosing how to implement such solutions, the question arises is whether to create custom software or buy a ready-made solution. Both approaches have their cons and pros, but each has its own application for a specific purpose. The final decision on the choice between these approaches will depend on the client's individual needs and the business goals.

Let's look at both approaches in more detail, which may help to choose favor of one of them.

Build custom software

The essence of this approach is that the company orders software product development from an IT company's specialized development team. It has a clear plan of action and a list of requirements for the future product. Also, a digital product created from scratch can fully automate specific business processes of the client company, taking into account the specifics of the industry.

Pros of the approach

Tailored to individual needs

The company will receive a solution fully customized to its unique needs and requirements. That can be registration forms, buttons, visual elements, individual blocks, custom graphics or dashboards, unique designs, and more. The company can also define the required functionality, architecture, design, and integration with other systems according to specific business processes.

Flexibility and scalability

The customer company controls the whole development process and can make changes and expansions as needed. That allows them to respond quickly to changes in business requirements and scale the system as the company grows.

Security 

Developers can implement data protection mechanisms and use advanced encryption methods to ensure high security in the finished system.

Ability to integrate

The development of a digital product from scratch provides the ability to fully integrate with the company's other systems. That allows for efficient data exchange between different systems and increases the overall efficiency of the client's company.

Ownership of intellectual property

The company has complete intellectual property rights associated with the created product. That gives the company control over it and the ability to develop and monetize it further.

Cons of the approach

High price

The development of any product usually requires a significant financial investment. A company must consider the cost of hiring experienced developers, conducting requirements analysis, designing, developing, testing, and supporting the product. That can lead to significant costs, especially for smaller companies with limited budgets. Nevertheless, a business development investment quickly pays off for the company. 

Development duration

Creating software is a lengthy process, especially for complex and large-scale projects. The time required for requirements analysis, design, development, and testing can be significant, which delays the implementation and use of the finished product in the business.

When a business needs custom development from scratch

Customized needs

If a company has unique business needs that cannot be met by ready-made solutions on the market, developing a customized digital product allows them to create a solution that fully meets the requirements and goals of the company.

Competitive advantage

A unique software solution created specifically for a company can provide more efficient and innovative functionality, an engaging user experience, or improved processes, which helps stand out in the market and attract new customers.

Long-term strategy

Instead of relying on third-party vendors and ready-made solutions, a company can create a product that it can control, develop and scale according to its needs and changes in the business.

Business process optimization

Specialized software allows companies to automate routine tasks, improve interaction between departments and increase the company's efficiency as a whole.

Buy ready-made solution

Ready-made software solution usually has a wide range of functionality that can be applied to various business tasks. That allows companies to save development time and start using the software almost immediately after purchase. When choosing a ready-made solution, a company should carefully evaluate its functionality and flexibility to ensure it meets its basic requirements.

Pros of the approach

Customizable functionality

That includes adding modules, integrating with other systems, and customizing program parameters. 

Time-saving

Digital turnkey products are already developed, tested, and ready to use. Purchasing this product saves the company's time they usually spend on requirements analysis, development, and testing solution.

Fast start-up

Ready-made digital products have already been developed and tested, allowing companies to use and benefit quickly. The company can quickly incorporate the product into its business processes and get results without waiting for development to be completed.

Low costs

Buying a ready-made digital product is usually cheaper than developing a solution from scratch. In this case, the company avoids the high costs of hiring developers, requirements analysis, and the development process, which can significantly reduce costs and improve budgetary performance.

Proven solution

Ready-made digital products are usually thoroughly tested and have a proven track record. By purchasing such a product, a company gets a proven solution that has already been used by other customers and has demonstrated its effectiveness.

Cons of the approach

Business process mismatch

The turnkey solution may not meet the company's exact needs or require additional customization and integration with existing systems. In some cases, the company may need help adapting the turnkey solution to specific business processes, which can result in a loss of time and resources.

Limited customization and integration

Ready-made digital products may offer limited customization and integration with other systems or applications to meet unique customer requirements, which may require additional modifications.

Vendor dependency

Buying a ready-made product can create dependence on the supplier of that product. The company will rely on the vendor for support, updates, and bug fixes if any are encountered. If the vendor is unable or unwilling to continue to develop and support the product, the company may find itself in a quandary.

High licensing costs

Buying a ready-made solution can incur significant licensing costs, especially if the company plans to use the product on several workstations or for a large number of users. That can impact the company's budget and reduce financial efficiency.

When a business needs to buy a ready-made digital solution

Urgency

When a company has urgent needs for a specific functional solution, buying a ready-made product can quickly meet those needs. That is especially true if there is no time or resources to develop their solution.

Limited budget

If a company has a limited budget to develop its digital solution, buying a ready-made product can be more cost-effective. It avoids the cost of development and hiring developers and reduces the risks associated with budget and development time.

No need for unique features

Buying a ready-made digital solution may be enough if a company doesn't require specific features and capabilities only available when developing its solution. If the solution offers all the features the company needs, it can avoid developing and testing its product.

Narrow specialization 

Some industries have specialized, ready-made digital solutions designed for specific vertical markets or industries. In such cases, buying such a solution specifically tailored to the needs of an enterprise may be preferable because it already meets that industry's specific requirements and standards.

Summary

Ultimately, choosing between creating custom software and buying a ready-made solution depends on a company's specific needs and goals. If a company has unique business processes or needs full software customization, custom software creation may be preferable. That will allow the company to get a solution that best meets its requirements and contributes to optimizing business processes.

However, ready-made software may be the best option if a company requires a faster, more cost-effective solution. It is essential to carefully study the market for this kind of solution to choose the one that best meets the company's needs and is flexible enough to adapt to individual requirements. It's also important to consider company resources, budget, and timeline.

Ideally, companies can combine both approaches, using ready-made solutions as a foundation and complementing them with custom development to meet unique needs. For example, a company might purchase an off-the-shelf customer relationship management (CRM) system and complete it with the custom development of a module specific to its industry or business process. That strikes a balance between efficiency and flexibility.