The Complete Guide to Planning Your Website Redesign Project

If you are currently looking for a web agency that you can safely entrust with your task regardless of its complexity and scale, this article is for you. Below, we will find out how to identify the best web design agencies and also consider several aspects that will lead you to the best choice.

What Sets Apart Top Web Design Companies

So, what distinctive features should top web development agencies have? In general, you have to check four fundamental ones. 

Innovative Design and Cutting-Edge Technology

If we are talking about a top web solutions agency, you should visit and analyze its website – this way, you will be able to understand whether its specialists follow web design trends, use modern technologies, and whether all this is reflected in the design of their website as well. Just check how modern their website looks, and also visit the Blog, Our Services, and Niches We Cover sections – here, you can get a complete picture of how regularly these guys up their skills.

Client-Centric Approach and Custom Solutions

The best web agencies should have a client-focused design approach, and this is always reflected in their values and mission, which can be described either in the same sections of the website or in the more general About Us block. You can also look through their web design portfolio to make sure that the projects they worked on look diverse and do not repeat the same or a couple of good templates. 

Case Studies: Success Stories

In general, today, it is difficult to find digital web agencies whose websites do not have a blog with case studies (or a private resource where they are posted and to which you can get access upon request), but exceptions do exist. Ultimately, you are better off avoiding those who fall into the second category because no matter how visually attractive their works are, the benefit of the created UX designs can always be measured by specific metrics. This means that if this analysis was not carried out on any of the previous projects, the same thing could happen to yours, and you will simply get pretty pictures instead of an innovative design that will provide you with the necessary conversion rates, user traffic, etc.

Client Testimonials

Finally, you will need to check reviews about cooperation with web development agencies of your choice, left by real clients. It is better to do this on third-party independent web resources where companies post their short presentations, such as Clutch, Upwork, etc. This way, you will be sure that the insights you received are honest and that you did not just read the praises left by employees of the specific agency about themselves.

Key Considerations When Choosing a Web Design Agency

If, after the research briefly described above, you already have a couple of agencies in mind, you can easily narrow down your choice for one by clarifying the following details.

Setting the Right Budget

If you think that you have already found your ideal web design agency and you truly like its ultimate web designs, make sure that your budget allows cooperation with it. The fact is that the pricing policies of agencies can differ greatly from region to region, as well as depend on their position in the market (experienced ones usually have a higher price tag because of their positive reputation and image).

Performing a Thorough Agency Search

If you had several agencies in mind, you may have filtered out the vast majority (or even all) of them in the previous step. In this case, in order not to be limited to a small sample, you will need to expand your list. To do this, you can use not only Google search results (although this is quite an effective tool for such tasks) but also all kinds of online rating platforms, LinkedIn, and, of course, your personal business connections. It is recommended that, at this stage, you have at least five agencies under consideration.

Asking the Right Questions

Now, it is the time to communicate with representatives of your chosen agencies personally and discuss issues that are critical to your possible cooperation with them. They are typically related to experience in your business niche, experience working on projects of your size, understanding your vision for the financial solution, and the supporting collaboration models and types of services (custom design, redesign, template-based design, etc.) that suit you best.

Conclusion

Now, you know the main criteria by which you can distinguish top web design agencies, and you can safely go in search of such one. And, of course, we cannot miss the opportunity to recommend ourselves to you. In particular, you can clarify the considerations that we provided above with our sales representative to gain confidence that your project will fall into the right hands.

In recent years, mental health has taken center stage globally. Currently, approximately 792M people globally have mental issues and lack access to traditional therapy due to financial constraints or societal stigma. The best way to solve the issue — is to go digital. That is where mental health app development comes into play. It cuts costs and makes mental health available to everybody around the globe. 

As to the market, in 2024 alone, the app market saw expansion to approximately $7.38B. In a decade, forecasts promise growth up to nearly 10% annually, scorching $17.52B. 

If you are ready to build a new solution — now is the perfect time to start. Below, we will explain how to develop a mental health app, share standout mental health app ideas, and highlight key factors to keep in mind.

Why mental health apps are in demand

Even though people have faced mental disorders throughout the entire history, only in recent years solving these problems become normal and generally accepted. And it won’t stop. Let’s numbers speak louder — according to 2019 alone, the global capitalization for the global antidepressant market was estimated at $11.67B. By 2027, the market promises to grow to a record $18.29B. 

Of course, depression is not the only issue. According to the World Health Organization (WHO), there is a growing tendency for PTSD, anxiety, and OCD (due to economic instability, military conflicts, pandemics, as well as personal problems). 

Additionally, the fast-paced world daily brings panic attacks, triggers, and burnout (prevalent among doctors, teachers, and IT workers). Youngsters are prone to issues, too; among the most “popular” — are low self-esteem and social isolation.

Financial constraints and a lack of free time put hefty pressure on those who need a traditional approach to addressing mental problems. Then, an in-person visit to a psychologist or psychiatrist becomes a real luxury. But what if there is a more efficient, accessible alternative? That’s where developing your mental health app comes in.

Business and monetization models of mental health applications

For mental health app development, the following monetization models have proven to be the most profitable:

• Fee for the services of real psychologists.
  According to this model, the application acts as a platform, connecting users with professional psychologists, coaches, or therapists (similar to a marketplace with reviews, ratings, cost of services, and other attributes). In this case, the application earns the commission from each transaction (usually 15-30%).
• Subscription-based model.
  This model has a fixed fee for regular access to content and/or services for a certain period (month, year, etc.). If your app has diverse content and functions, offer multiple pricing models. This lets users pick a plan that suits their needs best.
• Freemium.
  These models give free access to basic functionality, with particular features to be paid. Usually, there are personalized recommendations, access to exclusive courses, advanced progress analytics, etc.
• One-time purchase.
  This model involves a one-time purchase of the application, after which the user has access to all its functionality.
• In-app purchases.
  Here, the basic functionality is available for free, but additional materials or services are paid (personalized plans, unique selections of tracks for meditation, etc.).
• Ad-supported model.
  In this case, app is free but includes built-in advertising (banners, videos, native advertising, etc.). At the same time, to improve the user experience, you can offer an option to turn off ads for an extra fee.
• B2B model.
  This model translates into you selling licenses to companies with internal programs to support employee mental health.
• Selling merch.
  This model focused on branded wellness merchandise promotion via scented candles, self-improvement guides, and mindfulness notebooks.

Top mental health apps on the market

Now, let's explore the most popular mental health apps. Perhaps they'll give you extra inspiration for your mental health app development project.

Headspace

Endorsed by the editors of the New York Times and 2.8 million users globally, Headspace is a product of the mental health company of the same name. Its core functionality includes meditations dedicated to improving sleep quality, relaxation, and cultivating mindfulness. They also offer courses on meditation, managing borderline emotional states, and more. Moreover, the platform has scientifically proven results in stress reduction and a user-friendly interface.

‍

Calm

The Calm app is loved for high-quality content and a simple and intuitive interface. by 4.5 million (2023). And it is rightfully so. This app spins everything, from meditation sessions and effective breathing exercises to audio programs that are good for falling asleep faster. As for monetization, there is a free version with limited access.  Full access to functionals is only available with a paid subscription.

‍

BetterHelp

BetterHelp has over 2 million users and connects with licensed therapists via text, phone, and video. Patients must pay a fee to continue their subscription and can also volunteer to donate to others. This app goes far beyond mood issues. It covers complex disorders and symptoms, such as clinical depression and PTSD. 

Talkspace

Talkspace provides online therapy with licensed therapists through a tiered subscription model (with health insurance coverage). Moreover, this app is ideal for managing medication treatment and has many formats for direct communication with psychotherapists (including cases of emergencies).

‍

Moodfit

Founded in 2018, Moodfit has become the top mood assistant for more than a million people worldwide. It has personalization options, customized mood data analysis through visualization tools, and mood-improving recommendations. In addition, the app has cognitive-behavioral therapy exercises as a handy and entertaining way to deal with mental issues. 

‍

Woebot

Woebot is a free AI-driven bot founded by Dr. Alison in 2017.  It is based on text format and has cognitive behavioral therapy methods. Initially, this software was intended for youngsters in college and graduate school, but today, people of all ages use it.

Sanvello

Sanvello, created by Dale Beermann and Chris Goettel, provides evidence-based CBT techniques and tools to support mental well-being. Since 2015, the app has offered free features and premium content through subscription or insurance.

Key components of a mental health app

Let's determine what mental health app features should be included by default.

Registration/authentication/authorization system 

The main functionality of this system includes two types of registration: full-fledged, with the user’s email, and fast, through social networks (this is implemented through the OAuth 2.0 protocol, which is suitable for integration with Google, Apple, and Facebook). 

For better protection of user data, use two-factor authentication and store hashed passwords. This can be done, for example, using bcrypt. Additionally, allow password recovery via email or SMS and register log-in/logout events for a data security audit.

User profile

Include the functionality for adding, saving, and changing personal information (name, age, mental health goals), maintaining the user’s activity history (exercise completed, courses, sessions with psychologists, etc.), and privacy settings (public/anonymous profile). Typically, profile data is stored in a relational database (PostgreSQL/MySQL); it is also necessary to set a clear separation between public and private user data.

Home screen and navigation

The home screen should feature a clickable menu, allowing users to update content based on their settings. You can also add push notifications (for example, using Firebase Cloud Messaging). As for the menu, place meditations, psychological tests, stretching, and yoga exercises in text, video, and/or audio format. You can also include real-time communication with specialists via text, voice, and video chats.

Use cloud platforms such as AWS S3 to ensure scalable content storage. If your application is media-rich — add media streaming via HLS. 

Finally, localize content for users from different regions if you plan to maximize your target audience. 

In-app payment system

If you plan to monetize your app through subscription payments or in-app purchases, integrate App Store and Google Play to process payments via the In-App Purchase API. You can deploy the web version via Stripe. Once everything is ready, provide access control based on the paid features.

Analytics and recommendations

Place functionality for tracking user progress and boosting their motivation (e.g., mood changes) and recommendations based on analytics. The latter makes sense to implement using machine learning models (e.g., based on TensorFlow).

What to consider before creating a mental health app?

The basic functionality of a mental health app goes far beyond making it popular and profitable. Therefore, to maximize your chances of success, consider the following factors before creating a mental health app.

Competitive environment

Usually, it involves the user interface, content accessibility, and the quality of the exercises/recommendations. Notably, the Calm application (sleep stories) and BetterHelp (online chat with therapists) are prime examples of such. 

Analysis of bad ratings — matters too. In particular, users usually complain about the high subscription costs, lack of personalization, navigation problems, and negative experiences with customer support service. You can use it to make a competitive feature. 

Target audience

Your target audience — above all. This can be young people (18-35 years old) who need an effective solution for stress management and improving sleep quality. Or the elderly might be searching for a more convenient professional in-home/palliative care format. Finally, it could be corporate clients who want to implement programs for the mental support of their employees. 

Ultimately, user needs may vary. Based on the insights, determine the preferred content format (e.g., meditation, CBT, DBT, video sessions) and presentation style.

Regulatory requirements and user data privacy

The most common and comprehensive regulations are GDPR and HIPAA regulations, which govern the processing of personal data and medical information. To comply with them under the mental health app development process, you must implement data encryption (via SSL/TLS) and ensure transparent privacy policies.

Marketing strategy

To attract a broad user base, create a unique selling proposition. This can be achieved through AI diagnostics, integration with wearable devices via IoT, or simply offering a lower price than competitors. Next, point out the comprehensive marketing strategy. Select the right promotion channels: social media, partnerships with therapists, or advertising through user reviews. is essential for developing a comprehensive marketing strategy. Additionally, to retain users — regularly update content. 

Testing and feedback

It’s better to subject an app with a diverse target audience to beta testing. To do so, find the first users who could be your potential consumers, gather feedback, and optimize the app based on their input.

Financial costs and ROI

Finally, estimate the project budget. It should include development, marketing, updates, customer support, and infrastructure maintenance. Given the costs, you must also estimate how long it will take till your project is profitable. It might be useful for future investors.

What are the main phases of mental health app development?

Now that you have so many insights at hand, you can start the mental health app development process. Let's find out how this happens in practice.

Ideation 

First, define the problem. It is the mental health issues that trouble your audience and their goals. Obviously, your app should cover it. The solution might vary. It could reduce stress, help with sleep, or heal depression. Moreover, in the very first stage — conduct a competitive analysis. This will help identify niche leaders, find the target audience, and formulate a USP.

Planning 

At this stage of the mental health app development process, you will already have enough information to determine the main functionality of your teletherapy application. Select a technology stack (or at least decide whether it will be a native or cross-platform solution), and clarify the business model. Based on this, you can calculate an approximate project budget.

Design 

From now on, your mental health app developers can start creating prototypes and gradually turn them into a full-fledged design. Note that to develop mental health apps, you must use WCAG 2.0 guidelines, which ensure all users can access the app's functionality. Once the mental health app design is complete, test usability with real users to refine the navigation.

‍

Development 

The mental health app development process is divided into frontend and backend. The first includes the implementation of the user part of the software, and the second – everything that happens on the server side. As individual modules are ready, your mental health app developers will need to perform unit and integration testing to prevent difficult-to-fix bugs in the future.

Testing 

Once the entire codebase is ready, QA specialists and testers will create test cases to ensure each function works correctly and the app performs well under high user load. This testing also ensures that all user actions within the app are secure and protect their privacy.

Release

Now that testing is complete, and all detected bugs are fixed, you can publish the application in the App Store and/or Google Play (your development team will first need to check whether it meets all platform requirements). After publishing, you can launch an advertising campaign to attract the first users, as well as set up tracking tools like Google Analytics and Amplitude to analyze user behavior.

Post-release support

At this mental health app development stage, you must check your application's speed and stability regularly. You will also need to update/expand its functionality once in a while and optimize what already exists based on feedback from real users. An equally important point is ensuring compatibility with newer versions of iOS/Android.

Challenges in mental health app development

Various challenges can arise during the mental health app development process. Let’s analyze them:

• Compliance with regulations.
  Mental health apps often handle and maintain personal information, including medical data, which imposes obligations on you as a developer to implement GDPR, CCPA, or HIPAA compliance.
• Balance between personalization and privacy. 

While personalization — is a key feature of these apps, it sometimes conflicts with privacy requirements. To address this, implement advanced mechanisms for anonymizing user data, which will reduce the need to send sensitive information to the server.

• Evidence base.
  The content provided by your app must be scientifically sound and effective for users. To do this, you should either accompany all your treatment plans with individual recommendations from real therapists or initially use approaches with proven effectiveness.
• User retention.
  Many users abandon apps after a few days of use, so your app may need additional retention mechanics (such as gamification and adaptive push notifications) that won’t make users feel guilty or overwhelmed.
• Monetization efficiency.
  Most users search for free or cheap health-related apps. At this point, you need to figure out the balance between user accessibility and the financial sustainability of your software.

How much do developers charge to build a mental health application?

The budget for developing a mental health app development depends on its complexity. So, we can't give exact numbers without first discussing your idea with your development team. But the approximate price ranges from:

• $140K for a teletherapy app.  
• $70K for a simple mood-tracking app with self-monitoring features.

Back-end features, like a database and admin panel, are often overlooked in cost estimates. Developers typically include these in the overall pricing for mental health applications.

If you want to get an estimate of your project, please contact us. 

Mental health app design: Best practices

Now, let's analyze several mental health apps (some of which have already been presented to you above) whose design has pleasantly surprised us. Maybe they will help you think better through your mental health app development process. 

Headspace

This app is praised for its simple and minimalistic interface, with bright illustrations and smooth animations that literally "nudge" users to meditate with its help. It is also adapted for beginners and is generally perceived as intuitive. This approach to design minimizes anxiety in users and motivates them to meditate regularly.

Calm

The aesthetics of the Calm app lie primarily in the author's images of nature, a soft color scheme, and smooth animations. Together, they create an atmosphere of relaxation  - that’s what you need to reduce stress. The app also stands out from its competitors with its "sleep stories" that help people with high anxiety fall asleep faster. 

Reflectly

Reflectly's unique design uses artificial intelligence to offer a personalized experience. A clear, user-friendly interface, dynamic prompts, and mood analytics complement this. Together, these features make the app an ideal choice for audiences of all ages.

Daylio

Daylio's intuitive interface is accompanied by simple icons for tracking the user’s mood and activity. Moreover, all these application elements are easy. Developers ensured that performing target actions doesn’t take too long. The application also has a built-in report generator with visualization elements so that users can monitor their progress.

Happify

The Happify app has a gamified interface. It simplifies and informalises the process of improving the psycho-emotional state. The gamification principles here are based on scientific methods to improve mood. So, it does not add to users' cognitive load.

Mental health app ideas to succeed in 2025

In this section, let’s look through the most viral mental health app development ideas so you can pinpoint your project to success:

• Integration of AI.
  AI assistants can help analyze moods and behavior patterns, give personalized recommendations on how to improve well-being, and remind them of any regular upcoming activities, like a daily mood rate system.
• Social interaction.
  This can be implemented via in-app groups of users with similar mental problems where they could share their healing experiences and receive mutual support.
• Integration with wearable devices.
  Through the IoT, you can analyze heart rate, assess stress levels, determine sleep quality, and create a common mental health map.
• AR and VR tools integration.
  It might be useful for relaxation (to enhance the immersion effect).
• "Instant help".
  Through the screen for quick access to ready-made materials and an online chat with a psychotherapist.
• Content specially adapted for children and adolescents.
  For example, these could be games for managing emotions or recommendations for teenagers on dealing with anxiety and stress;
• B2B solutions for companies.
  in particular, these could be psychotherapeutic assistance to prevent burnout.

Highlights of our experience in delivering healthcare solutions

Finally, we'd like to share our experience developing a mental health app. A client approached us to expand their services to the web, specifically to support small businesses recovering from the recession caused by the coronavirus pandemic. The objective was to create a platform to attract a target audience seeking health-related products and services.

For this project, we assembled a team of ten specialists. We chose Ionic and Vue.js for the frontend tech stack, with Laravel for the backend. The result was an online platform featuring a simplified login process, the ability to schedule and reschedule meetings between clients and trainers, an intuitive search for events and classes, role-based access, and an integrated payment system for online payments (covering group and individual courses, as well as event participation). We also implemented live session connections via Google Meet and Zoom. The solution was complemented by a clean, minimalist design with a calming color scheme, ensuring a pleasant and user-friendly experience.

If you want to learn more about this project, please follow this link.

Final thoughts

With this comprehensive guide, you can confidently start looking for specialists who would bring your idea to life. Don’t go any further, as you are already in the right place! Just fill out this form, and our mental health app development team will contact you as soon as possible!

In terms of IT, design means much more than just creating visuals for a digital solution. Specifically, while the concepts of UX and UI design have long been familiar to anyone who is at least a little involved in software product development, the "product design" term is a relatively new one. Based on its name, we can already make a preliminary conclusion that the work of product designers involves something more than creating a visual for a product, but what exactly? Let's figure it out right now.

What Is UX Design?

UX design is everything that is aimed at the end user getting a certain experience/impression from interacting with the interface of your solution. Its quality can be measured by whether the user manages to achieve the specific goal, and how easy and pleasant it is for him/her.

Usually, the UX design process includes the following stages:

• End-user research;
• Building information architecture;
• User flow creation;
• Creating visuals;
• Ensuring the convenience and accessibility of the created solution.

Let's dwell on these stages in more detail.

Key Elements of UX Design

So, below we will consider the above stages (elements).

• End-user research. It all starts with a survey of the target audience representatives to understand their needs, desires, and pain points. Then they are provided with raw prototypes for testing so that specialists can identify typical problems and imperfections in their concepts.
• Building information architecture. The next step of UX product development is to build low-fidelity wireframes that demonstrate the hierarchy of the product’s elements and functions. After that, designers build an information architecture, which implies dividing the content into categories that simplify the search for information.
• User flow creation. Now, everything is ready to recreate the sequence of steps that the user must take to achieve the goal with the help of a specific product. After the main steps are reproduced, microinteractions have to be implemented – we mean system feedback that improves the quality of the user experience. Additionally, the product is analyzed in accordance with the WCAG 2.0 guidelines – this is necessary for its accessibility for people with disabilities.
• Creating visuals. At this stage, specialists create the visual part of the user interface including the color palette, icons, typography, etc., and also ensure consistency with the previously created templates.
• Ensuring the convenience and accessibility of the created solution. To assess the convenience of the created solution, designers usually use a heuristic approach. Also, they check compliance with the required WCAF 2.0 level. If significant deficiencies are detected, the product is returned for optimization.

Why Is UX Design Important?

UX design services are primarily focused on ensuring end-user satisfaction with the product – that is, it means that the product is comfortable to use and intuitive, and, in general, allows users to quickly complete the tasks assigned to it. In the long term, a properly created UX design can provide a boost in business revenue, an expansion of its consumer base, an increase in competitive advantage, a reduction in the expenses on regular business operations, and many other things. Ultimately, it is important to understand that all this is a necessary but not sufficient condition for the product success.

UX vs. UI Design

Many people don’t understand the user experience vs design difference. However, while UX product design is aimed at creating a positive user experience when interacting with a product, the UI design is about creating a certain, aesthetically attractive appearance and conveying specific feelings to the end user through it.

What Is Product Design?

Now, let's talk about product design: it is a much more comprehensive term than UX and UI design. It ensures that users do not just enjoy dealing with a specific software solution – instead, they should help the owner of this solution achieve specific business goals through this interaction.

Key Elements of Product Design

To better understand the product design vs UX design difference, we suggest, as in the previous case, to consider the key stages of the first term.

• Planning. It starts with comprehensive market research: analyzing its trends, identifying competitors’ advantages and disadvantages, defining the target audience, etc. After that, specialists must align the client's business goals with the collected information and develop a product roadmap (this is performed in collaboration with other project team members).
• Ensuring end-user focus. Now, having information about the target audience at hand, specialists can create user personas by using their demographics, behavioral patterns, pain points, needs, etc. After that, they begin to build user flows and optimize them through testing.
• Interface design. This stage of the product design process involves creating medium-fidelity prototypes that not only describe user interactions with individual interface components but also contain microinteractions and visual detailing.
• Interaction with the project team. Typically, product designers work in teams that work according to the cross-functional methodology – here, they are encouraged to work closely with specialists from other areas. This allows them to reach alignment on goals and their achievement. At this stage, they use prototypes, which, as their details are agreed upon, specialists optimize into a full-fledged product design.
• User feedback analysis and optimization. Finally, the completed solution is presented to end users (depending on the stage of development, these can be representatives of a focus group or real users) to obtain and process their feedback. After that, the obtained insights are gradually implemented through optimization of the presented version.

Why Is Product Design Important?

Its importance is hard to overestimate: product designers collaborate with other members of the project team throughout its life cycle, thereby ensuring the joint achievement of the goals set by its owner. Even though, as in UX design, the convenience of the user’s interaction with the product also plays an important role, it is perceived as something more global – something that is aimed at solving specific problems within one business.

UX Design vs. Product Design: the Differences

From all of the above, we can conclude that the main goal of product design services is to create a comprehensively successful product: that is, one that surpasses its competitors in some way and satisfies the client's business needs, the specifics of their business niche, the needs of the target audience, market trends, etc. This, in turn, imposes on product designers the need to participate in all stages of product development.

As for UX design, its task is to make the product user-oriented, without covering or only partially covering the business aspects declared by the product owner. Thus, without thinking about the need for product design and implementing the UX design stage only, you can lose sight of the factors that hinder the long-term product’s viability on the market (in particular, this often happens with startups and projects with a non-standard approach to solving ordinary problems). 

Conclusion

Now, knowing the difference between the two above concepts, you can understand who exactly your team needs – a UX/UI service provider or a product designer. Whichever option is closer to you, you can always contact us, and we will select a specialist according to your project requirements or assemble a team that will accompany you from collecting project requirements to its launch and optimization.