Why a Website is The Best Solution for Business Promotion?
Daria Lymanska
CEO & Founder
October 7, 2020
2
min read
Nowadays, having a company website is as essential as having an office, domain or telephone number. By 2020, approximately 4.5 billion people, or more than half of the world’s population, are connected in some way to the World Wide Web in order to satisfy their entertainment, education, research and consumer needs.
If your business does not have a website, we provide a number of benefits to you:
1. It sets the first impression
When your audience visits your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you can make a positive or negative impact on your audience. The impression you make on them can either get them to remain on your page and learn about your business, or leave your page and turn to a competitor.
2. Cost-Effective
Use your website to sell goods and services directly to consumers without various forms such as printed media, radio, television, etc. Having the website will make promoting much easier and less expensive.
3. Online 24/7
Anyone, anywhere and anytime, has access to your website and gets business information and details about your products and services.
4. Advertising and Increase Sales
SEO and online advertising are a great way to be the first company that a potential new customer sees when searching for a product or service online. An effective website with great content can attract many more people and increase sales.
5. Customer Service Online
Websites provide an easier way to handle customer service. In the modern world, people buy products and services using mobile phones to browse the internet. So, it might help customers find your location while they are on the move. This is especially important for restaurants, cafes, and other eateries, but is also relevant for other businesses.
However, there are a few disadvantages of having a website for your business:
1. Reliability
The information on your website might be updated on a regular basis. Otherwise, you will lose some part of potential customers due to unreliable information on the website.
2. Bad Publicity
If customers are unhappy with your products or services, they may feel the need to reference your website in their reviews or comments. This could potentially be damaging, hurting your reputation and your search engine ranking. Of course, nothaving a website won’t prevent such things from happening, but it might allow you to monitor and be aware of it.
3. Right development team
It is no secret that there are lots of companies that can design and develop a website. Among the sea of designers and developers, you need to find a team that will understand your business goals and the needs of your customers and convert them into a beautiful website.
Having read that, you might come to the conclusion that having a website is a crucial thing in the digital world, and it is a great opportunity to raise your sales.
Darly team understands this fact, and we are going to show how we can provide your business and your potential customers with a great experience.
At Darly Solutions, we offer two main approaches to creating a website:
Creating a website from scratch
Required knowledge and tools:
1. HTML (Hyper Text Markup Language)
HTML is the basic structure of web pages and web applications, which makes the content semantic to the web browser. Every web page you see on the Internet is written using one version of HTML code or another.
2. CSS (Cascading Style Sheets)
CSS is the language for describing the presentation of Web pages, including colors, layout, and fonts. Without CSS, a web page would look like a large white page with some unordered text and image on it. CSS is the thing that makes it all look pretty.
3. Scripting Languages
HTML and CSS cannot be interactive without scripting languages. To make a dynamic web page that will respond to user actions, you need languages like JavaScript and jQuery. Server-side languages like PHP, Python and Ruby might also be needed over time.
4. Database Management
Database Management allows to organize, store and retrieve data from a computer. Database Management Systems like MySQL, MongoDB and PostgreSQL are used on the server-side to do this job efficiently.
5. FTP (File Transfer Protocol)
FTP is a standard Internet protocol for transmitting files between computers on the Internet over TCP/IP connections. FTP is used to transfer a website’s source files to its hosted server more easily.
Creating a website with CMS
WordPress is extremely powerful and can run most types of websites. Statistics show that WordPress is currently the most popular CMS (Content Management System) in the world. It powers 27.8% of all sites on the web, with about 50,000 new sites being created daily. With more and more people viewing sites on their smartphones and other mobile devices, it’s really important to have a site that is responsive to these digital demands. With WordPress, most themes come mobile friendly by default. Usually, WordPress is used for creating blogs where you have to work with a big amount of texts and need to edit them all the time.
Design
The success of any website entirely depends on how good its web design is. It is important so much that 38% of the visitors will leave a website if they find the design unattractive. When your audience visits your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience.
You can think of web design like selling a car – it could have the most incredible engine, but if the appearance is hideous, people will not be interested in buying it.
Good website design needs a wide range of professionals having expertise in different areas.
Here in this article, we’ll outline the 5 steps to create the perfect design.
1. Set your goal and strategy
2. Research the latest web design trends
3. Select a team for cooperation
4. Decide on your branding
5. Think about positioning and optimization of your content
We’ll run through all the steps in detail below.
Set your goal and strategy
Before you jump head-first into designing your website, you need to be clear on its purpose. Keep in mind that your visitors want to understand what your business is all about in the blink of an eye. Having multiple main objectives is likely to result in confusion.
Once your purpose is clear, the focus shifts towards what action you want visitors to take when they land on your website. Is your site there just to display information? To sell products? To get sign-ups? The answer to this will ultimately dictate how your website looks and feels. Using E-Commerce as an example, one crucial element of your design is your landing page.
Research the latest web design trends
It’s important to note that just because a web trend is current, it doesn’t mean it’s necessarily right for you. You can look at what competitors are doing and analyze the things and features that you like and dislike. Each sector will have different styles, so it’s important to consider this fact.
Select a team for cooperation
Design of your website plays a vital role in your online marketing campaign’s success. If you want to drive the best results for your business, you must invest in designing a website that encourages people to learn more about your business. At Darly Solutions, we have over 4 years of experience designing websites.
We are a full-service IT company that specializes in web development, mobile app development, UI/UX design and so on. Our team of experts will bring their knowledge and expertise to your campaign. We know the importance of web design and can help you create a website you’ll love.
Wireframes, prototypes and mockups form three of the earlier steps of product design. The great way to explain them is to imagine a parallel between them and the human body. The wireframe is the skeleton or the structure of the product. The prototype is the brain or the organ that decides how the human should move and interact with something. The mockup is the skin, hair, and facial features, or brand, that make the human instantly recognizable.
Decide on your branding
Color is one of the brand’s biggest communication tools. In fact, according to Color Matters, a signature color can boost brand recognition by 80%. There’s a lot of psychology behind people’s perception of color, so it’s important to understand how it’s used in relation to your industry.
Most brands have one dominant color, then two or three secondary colors. Blue is the most popular color, with one third of the top 100 brands using it in their logo.
There are many factors that should be considered like colors, font style, imagery etc. In this case, a professional designer can help and suggest a solution based on your business and your requirements.
Think about positioning and optimization of your content
There are two things that you need to consider: positioning and optimization.
Recent research shows that website users scan a page in a shape that resembles an ‘F’. This is why navigation bars on websites are nearly always displayed across the top of the page. It’s the first thing people are drawn to when landing on the site.
Optimization is the process that helps content rank higher on search engines (primary example being Google). Search Engine Optimization (SEO) can increase the quality or quantity of people landing on your pages.
Conclusion
After all of that, congratulations! Your website is now live. You can publish it, but it’s time to check if everything works before you go live! Ask your family, friends, and colleagues to test the site in preview mode (all website builders and E-Commerce platforms will have this), and see if they find anything wrong. You can even get members of the public to test it too. Always take the time to properly check your website. After that, you’re ready: publish your site!
Now, you’re the owner of a live website. But, if you think that you can kick back and relax now, you are quite wrong. Regularly checking the growth and performance of the site will be your responsibility.
However, you can connect your website to tracking tools or at least have an analytic app to install. Alternatively, you can connect your site to Google Analytics.
The truth is, a web designer’s job is never truly done. If you just sit back and admire your work, others will overtake you. So, you need to keep on top of your site’s performance and check for design trends updates.
Why is a website essential for business promotion?
A website acts as your business's digital front door. It gives potential customers their first impression, showcases your products and services, and allows you to promote your business 24/7.
What makes a website more cost-effective than other promotional methods?
Unlike printed materials or media ads, a website is a one-time investment that lets you promote your products and services indefinitely. Plus, it's easier to update and maintain, reducing long-term costs.
How does having a website increase my sales?
By optimizing your website with SEO (Search Engine Optimization), you can rank higher in search results. This makes your business more visible to potential customers looking for your products or services, which can directly lead to more sales.
Can a website improve customer service?
Yes! A website allows you to provide information, FAQs, or support 24/7. It also makes it easy for customers to contact you and learn about your business on their own time, improving the overall customer experience.
The implementation of artificial intelligence (AI) and machine learning (ML) has the potential to turn the healthcare industry upside down. And this global transformation is already beginning. Innovative technologies are being used in diagnostics and treatment. They are influencing pharmaceuticals, research work, and other aspects of medical practice.
Analysts at Global Market Insights have calculated that the AI market in healthcare is valued at $18.7 billion. However, by 2032, the situation will change. According to forecasts, its size will exceed $317 billion.
Considering this trend, we find it appropriate to explore the prospects that AI and the technologies based on it offer to medical professionals worldwide. We will also focus on the near future of AI-based medical solutions and discuss examples of digital products that are already available to specialists.
What Are Machine Learning Healthcare Projects?
Machine learning projects in the medical field involve the use of ML algorithms and models to perform various tasks for healthcare workers. These include:
data collection and analysis;
predicting the condition of patients and treatment outcomes;
making decisions about the appropriateness of certain prescriptions, and more.
The effectiveness of using AI and ML in healthcare is confirmed by numerous specialized studies. Below are some examples:
The Houston Method Research Institute used an AI-based tool for diagnostic purposes. Specifically, it was used to detect malignant breast tumors. The results shocked scientists. The system demonstrated a disease detection accuracy approaching 99%. Moreover, AI was able to analyze mammograms 30 times faster than humans.
The Nationwide Korean Cohort Study focused on researching the effectiveness of predicting infectious disease outcomes using machine learning. The results showed that the accuracy of the applied ML model was over 90%.
Scientists from Indiana University and Purdue University in Indianapolis developed an ML-powered system to predict the outcome of acute myeloid leukemia. The results of the model's tests demonstrated that it could predict remission with 100% accuracy. The likelihood of recurrence was correctly identified in 90% of cases.
Researchers at BMJ Health & Care Informatics developed and tested a machine learning model for detecting NASH (non-alcoholic steatohepatitis). This disease is difficult to diagnose. However, the use of ML contributes to more accurate screening of NASH and allows for the timely application of effective treatments.
All of these statistics confirm the vast potential of machine learning in healthcare projects. So, what is this technology most often used for?
Popular Use Cases of AI Projects in Healthcare
According to Morgan Stanley Research, 94% of respondents (medical companies) reported using AI or ML in their practice.
Let’s take a look at which aspects of healthcare these technologies can optimize.
1. Pathology Detection
Machine learning models can be used to analyze various types of images. The goal is to recognize pathological conditions.
For example, they can be used to diagnose cancer, tuberculosis, and other infections.
How does this work in practice? Here are several examples of using ML in the field of pathology detection:
A machine learning-based program analyzes tissue samples and helps identify malignant growths.
ML algorithms recognize tuberculosis by examining sputum samples from an infected person.
ML-based systems help differentiate between benign and malignant tumors.
An example of such software is AIM-PD-L1: an AI and ML-based tool that detects PD-L1. This protein is formed as a result of cancer cell development. Research on this solution showed that its results closely align with human diagnostics. Thus, the tool can be useful in identifying pathology.
Another solution from the same developer, PathAI, is the PathExplore panel for histopathological features. It can analyze tissue images at the pixel level. This allows it to examine millions of cells and accurately identify malignant ones.
2. Medical Imaging and Diagnostics
Healthcare machine-learning projects often use innovative technologies to analyze various images. These include CT scans, MRIs, mammograms, X-rays, and more.
Here’s how machine learning models can be used in diagnostics based on visual data:
An ML-based system can analyze CT scan results and, with a high degree of accuracy, identify malignant tumors.
Similarly, such platforms can diagnose ischemic strokes, such as hemorrhage, based on brain MRIs.
Specialized ML-based tools allow for retina scans. This helps in the early detection of blindness due to diabetes, specifically diabetic retinopathy.
There are many similar solutions available on the market. Among them are Viz.ai and InnerEye.
The first, Viz.ai, is a care coordination system based on AI. It allows for automate detection of many diseases, including vascular pathologies.
The second, InnerEye, is a solution from Microsoft that significantly speeds up work with patient images. For example, with this platform, doctors can accurately differentiate between healthy and cancerous cells. It also accelerates the start of treatment by 13 times.
3. Personalized Medicine
Each patient is unique due to the following characteristics:
genetic predisposition;
medical history;
lifestyle;
comorbid health issues, and more.
Machine learning-based platforms are able to take all these factors into account when selecting treatment methods.
Here’s how this can work in practice:
ML models analyze genomic data and recommend individualized treatment methods for oncological diseases.
Thanks to predictive analytics, AI-based tools can adjust insulin dosage. This is possible through constant monitoring of its level in the patient.
Machine learning algorithms help choose the optimal antidepressant based on the patient's psychological state and genetic predispositions.
As an example, let's look at IBM Watson for Oncology. This is a machine learning-based system that considers many factors when recommending cancer treatments. These include the compatibility of prescribed medications, possible side effects, and the effectiveness of treatment in each specific case. As a result, the system provides healthcare professionals with several therapy options from which they can choose the most optimal.
4. Drug Discovery Process
The use of ML can accelerate the invention of new pharmaceuticals. Specialized systems show excellent results in discovering the medicinal properties of various substances. They can also analyze the interactions of drug components and optimize clinical trials.
AI in healthcare projects can be used for this purpose as follows:
ML models accelerate the search for antibiotics and antiviral drugs.
AI-based modeling helps reduce the number of failed clinical trials, thus saving time and resources.
Machine learning algorithms can analyze the structure of substances, assisting in the development of new drugs.
A notable example of using AI and ML in creating new drugs is AlphaFold by DeepMind. This tool is designed to determine the structure of proteins, which are the foundation of biological processes in every living organism. Currently, the platform is successfully used for:
fighting malaria;
searching for a treatment for Parkinson's disease;
counteracting bacteria resistant to existing drugs.
5. Epidemic Prediction
One of the capabilities of ML models is analyzing patterns and making predictions about outbreaks of various diseases.
Here are some examples of using ML-powered solutions:
Such systems can predict global pandemics. To do this, they analyze data on population movement and disease statistics.
ML algorithms track seasonal disease spikes, such as the flu.
“Smart” platforms can predict outbreaks of specific diseases in high-risk areas. For example, they can forecast cases of malaria or dengue fever.
EPIWATCH is one of the leading examples of such platforms. This tool uses artificial intelligence to predict epidemics that could reach a global scale. The system collects and processes extensive infectious disease data in real time. It has proven effective in providing early warnings about potential pandemics.
6. Remote Patient Monitoring
In recent years, IoT (Internet of Things) devices have become widely used in medicine. These are objects equipped with sensors that can collect and transmit data wirelessly without human intervention.
According to Yahoo!Finance, the IoT market in healthcare, was valued at $58.8 billion in 2024, and by 2032, it is expected to exceed $305.5 billion.
This situation is explained by the fact that AI and ML enhance the efficiency of wearable devices and health monitoring systems in general.
The use of ML in remote monitoring includes the following cases:
Smartwatches can track irregular heart rhythms and detect instances of sleep apnea.
ML models can analyze ECG data in real time. Based on the obtained data, they can predict a heart attack.
AI-based inhalers can track the patient’s readings and warn about an asthma attack.
There are many such solutions on the market. These include popular devices like the Apple Watch and Fitbit. These smart bracelets can monitor heart rhythms and detect uncontrolled breathing stops.
There are also more complex systems available to healthcare professionals. For example, SafeBeing from Somatix. Thanks to wearable devices, this platform responds to patient gestures and draws conclusions about their health condition.
7. Virtual Assistants
Not everyone can visit a medical facility in a timely manner. Moreover, many people need assistance and support after being discharged from the hospital. AI handles these challenges effectively. Developers are actively creating digital assistants with integrated ML algorithms. These assistants are capable of providing first-aid and consulting patients after treatment.
What can such tools do?
These platforms help assess health status independently and suggest possible diseases.
Smart chatbots help schedule doctor visits, remind patients to take medications, and more.
Virtual assistants help monitor the progress of chronic diseases.
There are many such solutions available to patients. Let’s look at the features of Ada Health as an example. This platform helps assess symptoms and provide preliminary diagnoses using machine learning algorithms. It can:
track changes in the body over time;
provide recommendations regarding treatment and a healthy lifestyle.
8. Psychiatric Assistance
ML algorithms help diagnose and treat various psychiatric disorders, including those used in the fight against depression and anxiety.
Practical examples of ML usage in psychiatry:
Intelligent chatbots can mimic real-world conversations. They can answer patients' questions and provide recommendations.
ML models can analyze user behavior on social media and detect suicidal tendencies.
These digital solutions can analyze human speech and identify early signs of Alzheimer’s disease.
Woebot is a smart chatbot that helps people with mental health disorders. It can assess a user’s mood and emotions. Among its functions are conducting conversations with patients and providing personalized strategies for coping with difficulties.
9. Robotic Surgery
Just imagine. Surgeons no longer need to be in the operating room. All procedures are performed by a robot. Sounds like a scene from a sci-fi movie? Nevertheless, this is our reality. Developers have already created robotic systems based on AI that enhance the accuracy of surgical interventions and reduce rehabilitation time.
What can such software do?
Smart surgical systems can perform minimally invasive surgeries.
AI-based software shows excellent results in neurosurgery and orthopedics.
ML models predict potential surgical risks and possible complications.
Here, we cannot fail to mention the famous Da Vinci surgical robot created by Intuitive Surgical. This robotic system offers medical professionals incredible possibilities in the field of minimally invasive surgery. Its features include fluorescence visualization, integrated table movement, a vision cart, and more. This allows for precise and effective surgical interventions.
10. Automation of Administrative Tasks
Routine tasks such as organizing document flow or billing require a lot of time, diverting medical staff from their primary duties — treating patients. The implementation of machine learning-based software allows automation of these processes, reducing the time spent by medical personnel.
AI-powered systems are handling numerous administrative tasks:
Platforms based on NLP can extract data from medical records and update patient electronic charts.
ML algorithms analyze insurance cases, minimizing fraudulent claims.
Smart scheduling systems efficiently manage hospital resources.
An example of such software is the Optum system. It offers numerous solutions for the healthcare business, including a platform for Revenue Cycle Management. Its capabilities include billing, increasing revenue efficiency, medical coding, and documentation.
Benefits of Machine Learning for Healthcare Analytics Projects
The use of ML models in healthcare allows for the analysis of large amounts of medical data. Furthermore, such models are continuously trained and improved. The implementation of tools based on these models brings a number of benefits to both medical professionals and patients:
Early Disease Diagnosis
Identifying serious diseases at early stages reduces mortality, improves the quality of life for patients, and increases the likelihood of full recovery or sustained remission. For medical institutions, this helps reduce their expenses and saves time.
ML models excel at early diagnosis. They analyze medical images, test results, and patient medical histories. They then track patterns and detect even the slightest deviations from the norm.
Improvement in Patient Care Quality
This is facilitated by AI-based digital solutions for personalized care, virtual assistants, and chatbots. They help maintain a person's health outside of the hospital, for instance, after discharge or before visiting a specialist.
At the same time, such platforms help reduce the workload on medical institutions. They can provide the patient with an initial consultation and allow medical professionals to remotely monitor the patient's condition.
Development of the Pharmaceutical Industry
Innovative technologies allow for faster development of new medications. This is a step toward effectively combating various diseases. This is particularly relevant during global epidemics.
Cost Reduction
ML automates many processes in healthcare, from documentation management in clinics to diagnostics and treatment prescriptions. Additionally, the use of smart technologies helps reduce human errors and allows for some patients to switch to home care. As a result, medical institutions can increase the number of patients served and their profits.
Improvement in Treatment Effectiveness
In medicine, predictive models are used, which are trained on large sets of historical patient data. Such models can predict:
the likelihood of recurrence;
the need for hospitalization;
the tendency for the disease to progress.
Medical professionals can use all this data to adjust the prescribed treatment to improve its effectiveness.
Key Challenges in Healthcare Machine Learning Projects
The implementation of machine learning in healthcare projects opens up many opportunities for the industry. We have already seen this today. However, alongside numerous advantages, some challenges may arise for innovators.
Security of Confidential Data
The digitalization of healthcare has led to a particularly sharp issue. We mean the preservation of medical confidentiality and the privacy of patient data. The use of virtual tools implies entering personal information into the system, which increases the risk of data leakage.
To mitigate these risks, maximum anonymity should be maintained. For example, financial and insurance data, as well as the patient's address, should not be included. It is also important to implement reliable data encryption methods and threat notification mechanisms on the platforms.
Quality of Data for Model Training
The effectiveness of ML models depends on the data input into the system. Inaccurate input data can lead to incorrect diagnoses, wrong treatments, and even death.
To prevent this problem, machine learning software should be used under the supervision of highly qualified medical staff.
Skepticism of Healthcare Professionals and Patients
Since machine learning projects in the medical field are still in the early stages of gaining ground, many doctors and patients are not fully confident in its capabilities. The main concerns include inaccurate diagnostics and the complete replacement of human involvement in medical practice.
To build trust, continuous training for healthcare professionals and patients is necessary. It is also important to notify people about the chosen treatment methods.
As for the complete replacement of human labor, this is highly questionable. Scientists believe that innovative technology will, in fact, expand the role of healthcare professionals. Their duties will include overseeing the operation of ML models and interpreting their results.
Difficulty of Integration with Existing Software
To ensure the smooth operation of medical institutions, new software products need to be seamlessly integrated into the existing infrastructure. The task becomes more complex because clinics may be using outdated systems that are not compatible with new technologies.
To solve this problem, investment in qualified IT personnel and gradual replacement of old software with new ones is necessary.
Technologies Used in Machine Learning Projects in Healthcare
Such high efficiency in AI projects in healthcare is achieved thanks to the wide range of technologies used in specialized software. Let's look at the main ones.
Computer Vision
This is the ability of a machine to understand and interpret visual information from the external world. In healthcare, it is used for analyzing medical images for subsequent diagnosis and treatment.
Examples of use:
detection of tumors in X-rays, CT scans, or MRIs;
analysis of biopsy results to identify malignant formations.
Robotic Process Automation (RPA)
This involves using bots (software robots) to perform repetitive tasks. In medicine, this technology is applied to automate administrative processes.
Examples of use:
processing insurance claims;
billing;
inputting data into electronic patient records.
Logistic Regression
This is a statistical machine learning algorithm that is effective for predicting the probability of disease and classifying ailments.
Examples of use:
assessing the risk of developing diabetes;
determining the likelihood of cardiovascular diseases.
Support Vector Machines (SVM)
This is a supervised machine learning algorithm that is best suited for classification, i.e., separating data into different categories. It is used in medicine for diagnostic purposes.
Examples of use:
differentiating between benign and malignant tumor cells based on biopsy data;
classifying genes to identify genetic disorders.
Natural Language Processing (NLP)
This is a field of artificial intelligence that enables computers to understand, interpret, and generate human language. It is used to process medical text, such as doctor’s notes or specialized literature.
Examples of use:
analyzing electronic medical records to extract patient data;
virtual assistants and chatbots to assist patients outside medical facilities.
Large Language Models (LLM)
These are a specific type of machine learning models trained on large datasets. Their capabilities include understanding and generating human-like language.
Examples of use:
answering complex medical questions;
automating clinical documentation.
Deep Learning (DL)
A subset of machine learning that uses neural networks with multiple layers to perform tasks. It is applicable for image recognition and speech processing. It is widely used in medical imaging, as well as in fields such as genomics and pharmaceuticals.
Examples of use:
developing new medications;
diagnosing diseases based on visual data.
Reinforcement Learning (RL)
A type of machine learning where an agent learns by interacting with its environment, in other words, through trial and error. This technology helps optimize the effectiveness of treatment strategies.
Examples of use:
robotic surgical systems;
personalized treatment for various diseases.
The powerful potential of AI-based technologies suggests that the future of healthcare lies in them.
Future Trends in AI and Machine Learning in Healthcare Projects
It is predicted that in the coming years, AI and machine learning will continue to strengthen their position in healthcare. This is facilitated by:
better awareness of these technologies among doctors and patients;
an increase in the number of developers capable of creating and integrating innovative systems;
a growing demand for skilled healthcare services and medications.
What can we expect in the near future?
Transformation of Primary Healthcare
AI and machine learning systems will take on more responsibility during a patient's initial visit to the doctor. They will classify patients based on their risk level, using examination results. Patients with a low probability of illness will be notified immediately. Those with a high risk will be referred to specialists.
This will reduce the waiting time for referrals and ease the burden on specialists.
Improvement of Healthcare Accessibility
According to the International Labour Organization, 56% of people living in rural areas have no access to healthcare. In cities, the situation is better but still concerning, with 22% of the population unable to access medical services.
AI and machine learning have the potential to fundamentally change this situation. This will be possible through telemedicine and mobile health services.
Focus on Data Security
AI system developers understand the importance of ensuring data security in healthcare. The HIPAA Journal states that in 2023, over 133 million medical records were exposed due to data breaches. This means the problem is becoming global in scale.
As a result, IT specialists will work on enhancing the reliability of the security measures being implemented.
Progress in Early Disease Detection
Modern intelligent software is capable of recognizing symptoms at the very early stages of disease development. However, in the near future, AI capabilities will go even further. The first steps in this direction are already being taken. An example is the Sybil tool developed by scientists from the Massachusetts Institute of Technology. It can predict the development of lung cancer within a year with 94% accuracy.
This is a huge breakthrough in healthcare. It has the potential to save millions of lives.
Emphasis on Personalized Treatment Plans
Doctors will increasingly move away from general prescriptions that do not account for the specific characteristics of individual patients. AI systems will be used to analyze medical histories, genetics, and other factors. Based on this analysis, personalized treatment methods will be selected.
This approach is particularly relevant for treating complex diseases such as cancer.
Darly Solutions Case Studies
Finally, we would like to share the experience of the Darly Solutions team. Our custom healthcare software development company has implemented many successful AI-powered projects for healthcare.
A company approached us with concerns about patient safety during the diagnosis of infectious diseases. They decided to rely on AI and machine learning for the accuracy and safety of their research.
The Darly Solutions development team created a platform for the client that can achieve 99.9% accuracy in clinical diagnostics. To achieve such impressive results, we used the following technology stack:
Python for machine learning and data analytics;
JavaScript and React for creating an intuitive user interface;
WordPress for backend development.
We successfully implemented predictive tools, high-quality data visualization, and a user-centered UI/UX design in the diagnostic solution. As a result of our collaboration, the client’s goals were met. The company received a flexible, scalable, and highly efficient system.
Conclusion
It can be confidently stated that machine learning projects in the medical field are the future of global healthcare. Intelligent solutions have the potential to revolutionize disease diagnosis and treatment, patient care, and drug development.
Do you want to follow the latest trends and provide the highest quality services? Now is the perfect time to find an expert team to develop an AI and machine learning-based medical application.
The Darly Solutions team is ready to assist you with this! Contact our manager to discuss the project details and receive a digital solution that will exceed all your expectations.
Telehealth, simply put, is some type of delivery. It helps to provide health care services when patients and health professionals are separated by distance via remote technologies. Telehealth uses technologies for the exchange of information for the diagnosis and treatment of diseases and injuries for the patients. Live video conferencing, mobile health apps and remote patient monitoring (RPM) are examples of technologies used in telehealth.
It’s Healthtech time
Telehealth is improving the healthcare industry in many ways, the first of which is increasing its accessibility. Telehealth allows specialists to visit patients virtually from any place in the world by improving access as well as making a wider range of healthcare services available via telemedicine.
Today’s Telehealth environment consists of a global ecosystem of myriad digital solutions. There are two alarming end-users trends that you should pay attention to when considering Telehealth design and solutions.
What doctors struggle the most with
What people looking for when they choose the healthcare providers
Providing virtualized healthcare to any place in the world is one of the best-known applications of telehealth. But the medical industry is using it in several other ways, including:
Urgent help in distance. It can be a headache or sore throat. There are many medical complaints that aren’t life-threatening, but they need some professional attention. Virtual care services allow skilled health personnel to treat minor complaints, including providing appropriate prescriptions.
Stay in contact. Qualified medical personnel can use messages, phone and video calls to follow up the patients after they are discharged from the hospital. This way, improves worker productivity from not having to take time off and travel to appointments and ensures each patient understands the importance and carries out recovery and treatment plans. Also, telehealth platforms can automate much of the communication process, including sending reminders to the patients.
Updating online prescription. Telehealth provides the possibility to update online prescriptions even If you’ve been unable to get to your own doctor to refill a current prescription.
Monitoring of patients with chronic conditions. For these patients, it is one of the best benefits of telehealth. Virtual care helps those who have mobility issues, mental illness, and other conditions that may prevent them from going to in person medical appointments.
Facilitating care to rural areas. Telehealth is a great way to provide patients in places that are outside the current health delivery system with access to quality care. In the event of a medical emergency, telemedicine makes it possible to coordinate with specialists in other regions without wasting time to provide patients with effective treatment.
Increased patient satisfaction. In addition to referrals, many patients assess and choose healthcare providers through online reviews. As such, you must have positive reviews that will attract new patients. Telemedicine helps improve patient satisfaction scores by providing convenience of care and reducing wait time. The providers have the opportunity to offer remote services to the patients and make it convenient for them to receive medical attention. Also, this process reduces in-hospital visits.
All right, let’s move on to the design
Telehealth platforms require a unique approach to service design. As you can imagine, it isn’t the same way, say, for a food delivery service.
Telehealth is not about technology, it’s about people
That’s a good reminder that you need to create space for telehealth that provides human connections and assistance. The healthcare industry is unique and complex, and it can be challenging to set up. Establishing fundamental principles to guide telehealth design will help us keep sight of the user experience and user journey throughout different healthcare systems.
In this article, we’ll highlight the important and unique challenges in the design faced by digital health companies and startups.
Research. To begin, you need a shared understanding of how you usually provide face to face care. You will need a solid understanding of the patient’s journey through your service.
Construction. Based on our research findings, you need to discuss them with your client. There is the moment when you draft innovative solutions and delve into user journeys. We identify the most promising ideas based on jointly developed options. Service design can be quite abstract. The main idea is to find key service touchpoints.
Strategize and develop Next, it is necessary to work with your clients to co-create a product roadmap and business strategy. Together with medical professionals, you develop an extensive plan of the envisioned telehealth design, listing interactions between users, new processes, and workflows. Also, don’t forget to define the physical and digital things that will be used. By the end of this step, you’ve created visual content and material to start the development process.
Taking it live. From our experience, we recommend turning digital and physical artifacts into minimum viable products (MVP). MVP is essential to clinical trials. There is a product that has basic features and can be used to get feedback from the users.
After the main last modifications, it’s time for launch! At this stage, it’s important to provide testing to ensure that the envisioned workflow and interactions are happening as intended.
That’s it
To sum up, telemedicine is full of benefits for patients and healthcare providers. When people have had a taste of telehealth, they’re willing to continue using this convenient care option.
Telehealth’s future looks very bright, doesn’t it?
Also, it’s obvious to see continued strong growth and upgrade around devices, communication channels, telemedicine services, and telehealth platforms. Look for them to become increasingly user-friendly and convenient. As this happens, we can expect to see a resulting increase in users. After all, good design is the right way to improve engagement.
Designers will need to imagine themselves in both the patients’ and providers’ roles during the preparation for the start to create the design for telehealth. Every detail of a visit, from the method of scheduling appointments to the distribution of follow-up procedures, should be carefully planned to ensure the best outcomes and clear understanding.
We can expect to see digital pharmacies, virtual appointments, online triage tools, and remote monitoring gain in popularity. It may well become the new normal in healthcare.
If you are currently looking for a web agency that you can safely entrust with your task regardless of its complexity and scale, this article is for you. Below, we will find out how to identify the best web design agencies and also consider several aspects that will lead you to the best choice.
What Sets Apart Top Web Design Companies
So, what distinctive features should top web development agencies have? In general, you have to check four fundamental ones.
Innovative Design and Cutting-Edge Technology
If we are talking about a top web solutions agency, you should visit and analyze its website – this way, you will be able to understand whether its specialists follow web design trends, use modern technologies, and whether all this is reflected in the design of their website as well. Just check how modern their website looks, and also visit the Blog, Our Services, and Niches We Cover sections – here, you can get a complete picture of how regularly these guys up their skills.
Client-Centric Approach and Custom Solutions
The best web agencies should have a client-focused design approach, and this is always reflected in their values and mission, which can be described either in the same sections of the website or in the more general About Us block. You can also look through their web design portfolio to make sure that the projects they worked on look diverse and do not repeat the same or a couple of good templates.
Case Studies: Success Stories
In general, today, it is difficult to find digital web agencies whose websites do not have a blog with case studies (or a private resource where they are posted and to which you can get access upon request), but exceptions do exist. Ultimately, you are better off avoiding those who fall into the second category because no matter how visually attractive their works are, the benefit of the created UX designs can always be measured by specific metrics. This means that if this analysis was not carried out on any of the previous projects, the same thing could happen to yours, and you will simply get pretty pictures instead of an innovative design that will provide you with the necessary conversion rates, user traffic, etc.
Client Testimonials
Finally, you will need to check reviews about cooperation with web development agencies of your choice, left by real clients. It is better to do this on third-party independent web resources where companies post their short presentations, such as Clutch, Upwork, etc. This way, you will be sure that the insights you received are honest and that you did not just read the praises left by employees of the specific agency about themselves.
Key Considerations When Choosing a Web Design Agency
If, after the research briefly described above, you already have a couple of agencies in mind, you can easily narrow down your choice for one by clarifying the following details.
Setting the Right Budget
If you think that you have already found your ideal web design agency and you truly like its ultimate web designs, make sure that your budget allows cooperation with it. The fact is that the pricing policies of agencies can differ greatly from region to region, as well as depend on their position in the market (experienced ones usually have a higher price tag because of their positive reputation and image).
Performing a Thorough Agency Search
If you had several agencies in mind, you may have filtered out the vast majority (or even all) of them in the previous step. In this case, in order not to be limited to a small sample, you will need to expand your list. To do this, you can use not only Google search results (although this is quite an effective tool for such tasks) but also all kinds of online rating platforms, LinkedIn, and, of course, your personal business connections. It is recommended that, at this stage, you have at least five agencies under consideration.
Asking the Right Questions
Now, it is the time to communicate with representatives of your chosen agencies personally and discuss issues that are critical to your possible cooperation with them. They are typically related to experience in your business niche, experience working on projects of your size, understanding your vision for the financial solution, and the supporting collaboration models and types of services (custom design, redesign, template-based design, etc.) that suit you best.
Conclusion
Now, you know the main criteria by which you can distinguish top web design agencies, and you can safely go in search of such one. And, of course, we cannot miss the opportunity to recommend ourselves to you. In particular, you can clarify the considerations that we provided above with our sales representative to gain confidence that your project will fall into the right hands.
Connect with us
At this stage, we get acquainted with your needs, outline the goals and desired results. We are always happy to take your project to the next level, and then beyond
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