What Distinguishes the Top Web Design Agencies from the Rest
Ivan Hohanov
Head of UX
March 5, 2024
2
min read
If you are currently looking for a web agency that you can safely entrust with your task regardless of its complexity and scale, this article is for you. Below, we will find out how to identify the best web design agencies and also consider several aspects that will lead you to the best choice.
What Sets Apart Top Web Design Companies
So, what distinctive features should top web development agencies have? In general, you have to check four fundamental ones.
Innovative Design and Cutting-Edge Technology
If we are talking about a top web solutions agency, you should visit and analyze its website – this way, you will be able to understand whether its specialists follow web design trends, use modern technologies, and whether all this is reflected in the design of their website as well. Just check how modern their website looks, and also visit the Blog, Our Services, and Niches We Cover sections – here, you can get a complete picture of how regularly these guys up their skills.
Client-Centric Approach and Custom Solutions
The best web agencies should have a client-focused design approach, and this is always reflected in their values and mission, which can be described either in the same sections of the website or in the more general About Us block. You can also look through their web design portfolio to make sure that the projects they worked on look diverse and do not repeat the same or a couple of good templates.
Case Studies: Success Stories
In general, today, it is difficult to find digital web agencies whose websites do not have a blog with case studies (or a private resource where they are posted and to which you can get access upon request), but exceptions do exist. Ultimately, you are better off avoiding those who fall into the second category because no matter how visually attractive their works are, the benefit of the created UX designs can always be measured by specific metrics. This means that if this analysis was not carried out on any of the previous projects, the same thing could happen to yours, and you will simply get pretty pictures instead of an innovative design that will provide you with the necessary conversion rates, user traffic, etc.
Client Testimonials
Finally, you will need to check reviews about cooperation with web development agencies of your choice, left by real clients. It is better to do this on third-party independent web resources where companies post their short presentations, such as Clutch, Upwork, etc. This way, you will be sure that the insights you received are honest and that you did not just read the praises left by employees of the specific agency about themselves.
Key Considerations When Choosing a Web Design Agency
If, after the research briefly described above, you already have a couple of agencies in mind, you can easily narrow down your choice for one by clarifying the following details.
Setting the Right Budget
If you think that you have already found your ideal web design agency and you truly like its ultimate web designs, make sure that your budget allows cooperation with it. The fact is that the pricing policies of agencies can differ greatly from region to region, as well as depend on their position in the market (experienced ones usually have a higher price tag because of their positive reputation and image).
Performing a Thorough Agency Search
If you had several agencies in mind, you may have filtered out the vast majority (or even all) of them in the previous step. In this case, in order not to be limited to a small sample, you will need to expand your list. To do this, you can use not only Google search results (although this is quite an effective tool for such tasks) but also all kinds of online rating platforms, LinkedIn, and, of course, your personal business connections. It is recommended that, at this stage, you have at least five agencies under consideration.
Asking the Right Questions
Now, it is the time to communicate with representatives of your chosen agencies personally and discuss issues that are critical to your possible cooperation with them. They are typically related to experience in your business niche, experience working on projects of your size, understanding your vision for the financial solution, and the supporting collaboration models and types of services (custom design, redesign, template-based design, etc.) that suit you best.
Conclusion
Now, you know the main criteria by which you can distinguish top web design agencies, and you can safely go in search of such one. And, of course, we cannot miss the opportunity to recommend ourselves to you. In particular, you can clarify the considerations that we provided above with our sales representative to gain confidence that your project will fall into the right hands.
The HealthTech inductry is developing rapidly: according to Statista, by the end of 2024, its global capitalization is expected to reach a record 610.20 billion US dollars. This growth is driven by increasing demand for advanced healthcare solutions, especially as the number of digital offerings in this sector rises. With this growth comes intensified competition, pushing organizations to focus on building user loyalty by enhancing the quality of their services. In the healthcare context, providing a top-tier user experience (UX) becomes essential for driving user satisfaction and engagement. This article delves into the principles, challenges, and best practices for crafting exceptional UX in MedTech, telemedicine, and digital health solutions.
HealthTech Market Overview
One of the largest segments of the medtech market is medical equipment, which is projected to reach $511.20 billion in capitalization by 2024. Key areas of development include:
Diagnostics and intervention: Innovative tools for early detection and treatment of diseases.
Genetic research: Advanced solutions to decode and leverage genetic data.
Patient mobility: Technologies that improve access and convenience for patients, especially those with chronic conditions.
This evolution is largely influenced by an aging global population, which drives sustained investment in healthcare technology. To remain competitive, medtech companies must integrate cutting-edge systems and focus on wearables, telemedicine, and personalized healthcare UX design to deliver unparalleled user experiences.
The Role of Telemedicine in Healthcare UX
Telemedicine has transformed healthcare delivery by enabling remote consultations, diagnosis, and treatment through digital platforms. Its success depends heavily on intuitive UX design, ensuring that both patients and healthcare providers can interact seamlessly.
Key UX Considerations for Telemedicine:
Real-Time Accessibility: Patients and doctors must connect effortlessly through video calls, chats, and data-sharing interfaces, regardless of their device or location.
Intuitive Navigation: Complex interfaces can delay care. Clear layouts and straightforward workflows are essential for urgent medical situations.
Security and Compliance: Telemedicine platforms must protect sensitive health data, adhering to HIPAA, GDPR, and other regulatory standards.
Integration with EHR/EMR Systems: To provide seamless care, telemedicine solutions must integrate with electronic health records, ensuring real-time access to patient histories and reports.
User Support: Telemedicine systems should include built-in assistance features, such as chatbots or FAQs, to guide users through the platform.
In turn, a well-thought-out medical UX design can speed up the execution of targeted actions by users, minimize the risk of errors, and generally reduce the cognitive load that new users of a particular digital solution face the first time.
Digital Health and Personalized Care
Digital health encompasses a broad range of solutions, including fitness apps, chronic disease management platforms, and AI-driven diagnostic tools. Personalization is at the heart of digital health, enabling tailored care for individual patients.
Key Elements of Personalization in Digital Health UX:
Adaptive Dashboards: Dashboards that adjust to display metrics relevant to specific users, such as glucose levels for diabetics or activity levels for fitness enthusiasts.
AI-Powered Recommendations: Leveraging wearable data and patient history to provide personalized health insights, such as medication reminders or lifestyle adjustments.
Behavioral Nudges: Notifications and reminders based on real-time data from wearables, such as prompts to stay active or alerts for irregular heart rates.
Collaborative Tools: Features that allow patients to share health progress with their healthcare providers, enabling more informed decision-making.
Data Visualization: Simplified visuals, such as graphs and heat maps, to help patients understand complex health data without requiring medical expertise.
Integration with Wearables
Wearable devices are enabling real-time data collection and fostering proactive patient care. These devices, including fitness trackers, smartwatches, and specialized medical wearables, provide essential metrics such as heart rate, blood pressure, sleep patterns, and oxygen levels.
To stay relevant in the modern healthcare ecosystem, medtech systems must:
Seamlessly integrate with wearables: Facilitate data synchronization from devices to centralized healthcare systems.
Enable flexibility: Support compatibility with various devices to cater to diverse patient needs.
Enhance real-time insights: Convert wearable data into actionable metrics that healthcare providers and patients can use to make informed decisions.
Integration with wearables empowers healthcare providers to:
Leverage AI-powered analytics to predict health deterioration.
Tailor personalized care plans based on real-time patient data.
What Is HealthTech UX Design?
Healthcare UX design focuses on creating digital healthcare solutions that are functional, visually appealing, and accessible to all users, including patients and medical staff. A well-executed healthcare UX design reduces cognitive load, minimizes errors, and speeds up workflows in stressful environments.
“When designing for the Healthcare industry, it is crucial to keep in mind that every solution you create affects your users’ health—therefore, you cannot afford to produce half-baked or generic solutions as it puts someone’s well-being at risk. Cater to your users, make your design accessible, and ensure that your solutions are consistent and flexible across all mediums—that’s how you create a truly excellent and literally life-changing product”
Ivan Hohanov, Head of UX
Providing a premium user experience should be one of the fundamental goals in any business sector. However, when it comes to the provision of medical services, often the achievement of this goal is the only possible option to provide some patients with a specific service, which can be explained either by temporary restrictions in mobility or by the presence of permanent mental or physical disabilities. This actually causes the need to create digital solutions according to the principles of simplicity, intuitiveness, and ergonomics.
It is noteworthy that medical personnel are no less in need of advanced user experience in healthcae software products, as they are often forced to act urgently in stressful situations and follow error-free decisions.
Key Principles of HealthTech UX Design
Let's look at a few fundamental principles underlying effective UX design for healthcare:
Accessibility: patients should be able to fully use the functionality of a particular digital solution, regardless of their physical and mental disabilities.
Conciseness: the user interface should not be overloaded—instead, it should demonstrate only those functions that the user currently needs.
Mobility: users must be able to access at least some of the services provided by a particular healthcare organization remotely.
Consistency: the functionality of a specific digital solution must be presented consistently and logically.
Control: user actions within a specific digital solution must be controlled to prevent errors.
Context: the interface of digital solutions must be context-sensitive so that users can intuitively perform targeted actions in it.
Best Practices in HealthTech UX Design
In this paragraph, we suggest that you consider a number of best practices that will help you bring HealthTech UX design to life.
Focus on the end user
Before you start working on a design, you will need to try to perceive it from the point of view of the end user to understand what possible problems they may encounter and what solutions will be optimal for them. Design thinking methods such as user research, as well as creating user personas and user flows based on surveys, personal data, etc., can help you with this.
Don't overload your screens
You should not place all the functions that have to be presented in your digital solution on the same screen. Instead, try to create a convenient, context-sensitive hierarchy and, according to it, divide the functionality into groups, placing each of them on a separate screen.
Create intuitive navigation
Your users must understand intuitively how to perform this or that action. Typically, the “rule of three” is used for this—that is, to complete a particular task, the user must complete no more than three steps. If this is not possible, make sure that your product contains clear and unambiguous hints leading to the goal.
Maintain balance
The visual component of your product also plays an important role: in particular, the user interface should look well-balanced, harmonious, and have a consistent style without being annoying.
Ensure compliance with data security standards and regulations
Make sure that while using your product, consumers cannot accidentally leak personal data (that is, every operation requiring their personal data must be performed by them consciously, after obtaining their consent). To do this, you will need to focus your design development process on FDA recommendations, HIPAA, GDPR, and ISO 62366.
Provide alternative control and navigation tools
Your users may have certain limitations in using the vast majority of digital solutions, so your main task will be to help them overcome them within your product. In particular, we are talking about ensuring product usability and accessibility by providing alternative navigation and control tools (for example, through voice input). More information on how to achieve accessibility in interaction design can be found in the WCAG 2.0 guidelines.
Consider implementing responsive design
If you consider launching your solution on multiple platforms (for example, on mobile and desktop devices), you will need to implement a responsive medical app design that will scale the screens of this solution to the dimensions and orientation of a specific user device.
Base on user feedback
As you complete the prototyping stage and/or launch new versions of your ready-made solution, you need to collect feedback from real users and optimize the UX design in accordance with their complaints, needs, goals, and wishes.
Challenges Of UX Design For HealthTech
Along with following the principles described above, you should also understand what challenges you will have to overcome during the UX design implementation.
Bringing complex workflows into the digital plane
Many workflows in the healthcare sector are multi-step and require the participation of multiple parties. In this regard, one of the most difficult tasks of UX designers is to transfer them to the digital plane, accompanied by simplification and reducing the risk of errors. As for overcoming this challenge, most often, teams have to start their work on a project by creating its tree-like architecture - this is the easiest way to remove unnecessary steps and correctly group functionality that requires the same actions on the part of the end user.
Ensuring regulatory compliance
When designing a user interface, designers must take into account standards that ensure the protection of private user data and prevent its abuse. The same applies to providing accessibility for solutions that patients with disabilities can use. After work on the project is completed, it will need to obtain a certificate of conformity from an independent authority authorized to issue such certificates.
Data visualization
If a particular digital solution operates on large volumes of data and generates analytical conclusions based on them, UX designers may well encounter difficulties in presenting them in a simple and understandable form for the end user. Usually, this problem is solved by testing several visualization options: charts, line graphs, pie charts, etc., and choosing the one that seemed most convenient for the vast majority of respondents.
Final Thoughts
We hope that now, you understand the differences between the process of developing a UX design for a medical sector and the usual one. That’s why it’s so important when looking for a UX design healthcare contractor to turn to specialists who already have experience creating digital products in this niche. In particular, you can contact us, and we will bring your idea to life in accordance with all standards and regulations accepted in your region.
User retention can make or break your app’s success. Average 30-day medical app user retention is just within 3.5-4% compared to 8-11% for other industries like marketplaces and digital banking. Worse, more than 90% of app users churn through the first month. This is a reminder that initial downloads don’t guarantee long-term engagement. And only strong and proactive healthcare app user retention tactics will hold them.
High churn rate in mHealth apps also has a hidden cost. Every percentage point of retention immediately boosts lifetime patient value and compound value over time.
Yet, many teams overlook this point, focusing instead on a wide range of features – rather than user experience and proactive patient engagement app strategies. In healthcare, where trust and usability are on top, even small friction points (for example, confusing consent flows, unintuitive navigation, or slow loading) can trigger abandonment, impact engagement and retention.
In this blog, we’re going to explore why user retention is mission-critical for healthcare apps. We’ll also define churn, its hidden dangers, and top reasons for churn. We’ll also see how a well-thought retention strategy can lead to a successful HealthTech development, better clinical and business outcomes.
Why User Retention Matters in Healthcare Apps
Clinical Outcomes and Continuity of Care
In healthcare, retention isn’t just a business metric – it directly influences patient outcomes. With clear UX in medical apps – when users consistently engage – they’re more likely to adhere to medication reminders, track vital signs, and follow care plans.
Retention also means trust. Patients who log in regularly build confidence in the app’s reliability – and they are more confident to share sensitive health data. Ultimately, high retention transforms an app from a “nice-to-have” into an essential tool for ongoing care, closing the loop between technology and improved health outcomes.
Financial Impact
Every retained user drives recurring revenue and leads to lower acquisition costs. Сompared to acquiring a new user, keeping an existing one directly impacts lifetime value (LTV) – without additional marketing spend or targeted re-engagement campaign.
High churn rates considerably decrease these financial benefits. Disengaged users go back to costlier in-person care. When you reduce churn in medical applications, you can lock in predictable revenue, justify premium pricing, and build a scalable business model — all while delivering better value to users and clinical providers.
Data Integrity and AI-Driven Personalization
AI-powered features – from predictive risk scores to personalized nudges – depend on continuous data streams. Without proper user segmentation and high uninstall rate, algorithms lose context, reducing accuracy and potentially delivering misleading recommendations.
Consistent engagement also enables adaptive personalization. In this way, minimal churn rate in healthcare mobile apps can contribute to data integrity, power smarter AI interventions, and ensure that your “smart” health features remain truly intelligent over time.
What Is Churn Rate in mHealth Apps – And Why It’s That Dangerous
In every industry, churn measures how many users stop using an app or service over time. In healthcare, churn goes beyond business impact – it can directly impair care continuity and patient safety.
Clinical Outcomes
Ultimately, churn impacts the very goal of digital health – improved patient outcomes. Breaks in monitoring, education, or user engagement in medical apps can lead to inaccurate clinical metrics, undermining both the mission of the project and its market position.
Demoralized Development Teams
Repeated feature launches that fail to transform into user retention impact morale and lead to “churn fatigue.” Developers lose confidence when their work doesn’t deliver lasting value. This may lead to increased turnover and slower releases.
Technical Debt
Churn can pressure teams into quick fixes or “patch-and-hope releases” – rather than sustainable solutions. Over time, this transforms into technical debt – making every subsequent release riskier, slower, and more error-like.
Investor & Board Trust
Investors tie valuations to growth metrics, including retention. Persistent churn – especially high churn rate in healthcare mobile apps – can lead to harsh boardroom questions, down-round funding, or pausing of follow-on investments. This can cripple your project long-term.
Regulatory Issues
A significant app usage drop‑off in healthcare – especially among vulnerable groups – usually prompts regulators to question whether your app upholds required safety and usability standards. This can trigger audits or even demand market withdrawal.
“Churn reduction is a team sport – every designer, developer, and QA engineer plays a part. We create a culture where each sprint has clear engagement checkpoints, ensuring that we’re not just building features, but building habits. We measure success by how many users remain. Not just by how many features we add.” – Bogdan Paiuk, Head of Delivery
How High Churn Impacts Healthcare App ROI and Value
High churn doesn’t just shrink a user base. It can erode the very economics of your healthcare app. When users drop off early, LTV (lifetime value) goes down: fewer subscription renewals, fewer in-app purchases, and lost upsell opportunities. At the same time, the cost to acquire a customer (CAC) goes up – you’ll have to spend more on marketing and sales to replace every churned user. Strong engagement strategies for health apps can help you keep CAC in check.
Eventually, a reduction in LTV means that each acquired user must generate more revenue in a shorter period. And a rising CAC transforms into margins. According to industry benchmarks, every 5% reduction in retention can drive down LTV by 25% and boost CAC by at least 10–15%.
8 Common Reasons Users Abandon Healthcare Apps
Complex Onboarding & Navigation. Lengthy sign-up forms, multiple verification steps, or complex menu items can be frustrating – especially for first-time users. When it takes more than a minute to create an account or find a key feature, nearly 50% will abandon the process. Smooth, guided onboarding and clear navigation are among the most effective patient engagement app strategies.
Overwhelming Interface. Dense dashboards with too many charts, small fonts, or color‐coded alerts can lead to a higher cognitive load. Patients and clinicians need focused views that highlight the most relevant data first. An overloaded UI not only confuses – but also erodes trust and leads users to seek simpler tools.
Lack of Personalization. Generic content – such as broad health tips or irrelevant reminders – never matches the unique needs of the users. Personalization (behavior, goals, health history) drives engagement. Users are much more likely to return when the app adapts to their routines and preferences. Without tailored experiences, apps feel useless.
Poor Motivation & Gamification. Health behavior change is hard. Without compelling motivation loops – like progress badges, streaks, or social sharing – users quickly get bored. Apps that don’t celebrate milestones or provide tailored encouragement see a much higher dropout rate. Integrating small rewards and feedback are effective engagement strategies for health apps.
Insufficient Notifications & Reminders. Apps that remain silent miss opportunities to re-engage. Too few reminders, or notifications sent at inopportune times, lead to missed actions, doses, or forgotten check-ins. And vice versa, over-notifying can cause users to disable notifications altogether.
Technical Glitches & Instability. Crashes, data sync failures, or broken links instantly impact user confidence. Too often users will just uninstall a health app after just a single technical issue. Use rigorous QA, error handling, and offline fallback modes to prevent churn due to tech issues.
Slow Loading Speeds. Loading screens beyond three seconds push impatient users away – especially in clinical settings where time is critical. Performance optimizations (lazy loading, asset compression) can help you ensure that the app feels fast and reliable, and can greatly reduce churn in digital health apps during routine use.
Privacy & Data-Permission Concerns. Requests for excessive permissions (camera access, location, contacts) raise red flags in health-savvy users and clinicians. Use transparent privacy policies and just‐in‐time permission prompts to build trust. Remember, when app data privacy concerns arise, users uninstall without a second thought.
How to Reduce Churn in Digital Health Apps
Focus on personalization, UX/UI improvement, community support, data-driven iteration, and the following healthcare app retention strategies. By combining these tactics, you can transform your medical app from a one-off download into a great and indispensable product that drives both retention and engagement over the long haul.
Streamline Onboarding with Progressive Profiling. Break registration into small steps. Collect only essential information upfront. As users complete core tasks (e.g., taking their first reading), go for additional details contextually. This will decrease friction and help your app build richer profiles over time.
Personalize Content and Intervention. Use data (demographics, condition history, past behavior) to deliver targeted tips and educational modules. For example, a diabetes app can push carb-count reminders before mealtimes based on a user’s logged meal schedule, boosting user engagement medical app metrics.
Implement Smart, Context-Aware Notifications. Replace generic reminders with intelligent alerts. Adjust notifications by factors like time of day, user behavior, and location. For example, a remote-monitoring app might delay a blood pressure check if it detects the user is driving or sleeping, reducing interruptions.
Foster Micro-Commitments and Habit Loops. Encourage small, repeatable actions – like logging a symptom or confirming a medication dose – each day. Pair these micro-tasks with immediate feedback (e.g., congratulatory badges, streak counters) to build positive reinforcement that drives long-term engagement.
Embed Social & Professional Support Channels. Integrate peer-support forums, group challenges, or direct chat with care specialists to create a community around the app. Users who feel part of a supportive network are 30–50% more likely to stay engaged than those going it alone.
Optimize UX with Continuous A/B Testing. Regularly test alternative flows, button placements, and other UI/UX improvements. Identify which designs maximize task completion and session length. For example, even a 10% lift in onboarding success can drive a significant boost in the active user base.
Enable Seamless Data Integration. Sync app data with popular EHRs, wearables, and pharmacy systems – so users don’t need to re-enter information. Reducing duplicate entries not only saves time but also strengthens trust that the app “knows” the user’s context.
Deploy In-App Education & Guided Tours. Offer interactive tutorials, “tips of the day,” and contextual tooltips – especially when implementing new features. Educating users on value-added functionality encourages deeper exploration and also prevents new modules from being overlooked.
Monitor Engagement Metrics & React Quickly. Track key indicators – session frequency, feature usage, time-to-first-action – and set up alerts for sudden drops. When a segment of users shows signs of disinterest, you can trigger in-app surveys or personalized re-engagement campaigns.
Offer Tiered Incentives & Rewards. Introduce loyalty programs – such as points for consecutive logins or badges for milestone achievements – that unlock premium content, discounted offers, or other rewards. Tangible achievements drive motivation, especially in long-term care scenarios.
Case Studies: Our Wins in Healthcare App User Retention
High retention isn’t luck – it’s the engineering behind every project. In the following case studies, we prioritized early-stage retention by detecting reasons for churn and improving UX in medical apps. They saw different results. And that kind of impact doesn’t happen by chance. It’s achieved when you integrate retention checkpoints into every sprint, from user flows to backend KPIs.
Medical AI Data Platform: +23% Session Duration
A leading diagnostics portal struggled with users abandoning complex analysis workflows. After a full user-centered redesign – session persistence went up by 23% and drop-off rates fell by 18%. Clinicians now integrate the platform into daily routines rather than reverting to legacy systems.
Learn how we streamlined data entry, clarified result alerts, and optimized performance.
In a consumer-focused wellness app, users were quitting during – mainly during class discovery and checkout. We simplified search filters, added contextual onboarding tips, and optimized the booking flow. The drop-off rates were cut by 34% and the average session duration was up by 23%.
Check out how these UX/UI improvements turned first-time trial users into repeat and engaged ones.
Multi-clinic operators needed a clearer, faster dashboard to optimize their operations. We reworked their interface. We introduced real-time performance alerts and in-app collaboration tools. This resulted in a 14-point lift in Net Promoter Score, higher engagement and retention.
See how providers across 47 countries reported higher satisfaction and went for ongoing adoption.
Retention Is a Strategy – You Can Build Healthcare Apps That Prove It
Features can grab attention, but retention is what makes the app’s value. Great healthcare apps do more than launch with great features – they must earn a place in patients’ and clinicians’ daily routines. Streamlined onboarding, personalized workflows, well-thought data-driven engagement, and targeted UX audits can turn first-time users into loyal ones.
When the development team treats retention as a core KPI, every decision – from wireframes to delivered features – aligns with long-term project success. The best time to use healthcare app retention strategies is at the earliest stages of design and development. Still, it’s never too late to reshape user journeys, or even upgrade the technical architecture of your app.
Looking how to improve retention, prioritize it alongside feature roadmaps, or make post-launch patches? Tell us about your project, and we’ll help you embed with the right UX/UI improvements and churn-free development practices.
Imagine your website as a guide for people looking for healthcare answers. But, too much text, complex navigation, and poor mobile layout can stop them from getting the help they need. Who are these visitors about to pick your services, and how do we ensure they find what they're looking for?
77% initiate their healthcare journey via search engines.
60% of these explorers click through to websites brimming with the healthcare insights they're after.
71% feel disappointed with healthcare websites that fall short on information.
These figures send a clear message to healthcare providers: A strong online presence is vital. To engage and keep potential patients' trust, your website should be accessible and filled with the information they need.
What is a Good Healthcare Landing Page?
A landing page has two key goals: promoting and advertising. Here, we put together a short guide to share our insights, knowledge, and everything else you need to create a high-converting healthcare landing page.
Mobile-Friendliness
Studies show that the average American checks their phone every 12 minutes. Nowadays, a mobile-friendly website is a must-have for every business.
Responsive Web Design (RWD) makes your website attractive for users with any screen, device, or browser. It automatically adjusts the layout and content based on the screen size, ensuring a user-friendly experience on phones and tablets, without the need for zooming or extensive scrolling.
Clear Content
Ensure your content is focused and minimalistic, directly conveying your business's offerings. A healthcare landing page must be clean, emphasizing key points.
Include a prominent Call-to-Action (CTA) - a brief, compelling phrase that encourages visitors to take the next step. This CTA must stand out, guiding users clearly on what to do.
Remember, visitors quickly form opinions; make those initial moments count with straightforward information, ensuring they find what they need swiftly.
Direct Navigation
To enhance your landing page's navigation, focus on a seamless user experience. Use an active voice to directly guide visitors to their desired information through simple, intuitive steps.
Incorporate clear labels, a straightforward layout, and visual cues to ensure easy navigation.
Regularly test your navigation with real users to identify and fix any hurdles, ensuring your landing page is as direct and user-friendly as possible.
Top 5 CMS Platforms to Create a Landing Page
Building an effective landing page is key to a successful marketing strategy, and selecting the right CMS platform can greatly enhance your ability to connect with your audience. Here's a top list of CMS platforms ideal for crafting landing pages, each providing distinct features to meet different requirements:
1. WordPress
The most popular CMS in the world, known for its flexibility and extensive plugin ecosystem. WordPress offers both simple functionalities for beginners and advanced solutions for experienced developers and complex products.
With over 58,000 plugins and thousands of themes, WordPress offers rich opportunities for customization. You can use SEO and analytic tools, social media integration, and contact forms — everything you need for a healthcare landing page.
2. Wix
Wix is renowned for its simplicity, featuring a drag-and-drop interface and stylish templates. It offers an intuitive platform that requires no prior coding or design knowledge.
Ideal for small business owners and web development & design newbies. Wix’s simple platform will enable even a private healthcare practitioner to create a professional-looking landing page.
3. Velo by Wix
For more experienced users, Wix offers an advanced Velo development platform. It provides rich customization options, allowing direct editing of HTML, CSS, and JavaScript, giving full control over the website's look and feel.
Velo also allows for the integration of APIs and external databases, making it possible to build dynamic, data-driven healthcare landing pages.
4. HubSpot CMS
HubSpot CMS shines by integrating powerful marketing tools directly with website management. This includes email marketing, SEO strategies, and other inbound marketing techniques, all within one platform.
It's ideal for marketers and businesses looking for a single platform to manage their website creation and ongoing marketing activities.
5. Webflow
Webflow offers complete control over website design and interactive features through an easy-to-use visual editor, so you don't need to know how to code. It's great for designers and developers who want the freedom to create without complexity.
With Webflow, you can design unique healthcare landing pages that stand out and communicate effectively, thanks to its detailed design capabilities and responsive design options.
Conclusion
The landing page is the connecting bridge between the online, digital marketing message, and the visitors’ next step. The landing page must look good on a smartphone, have informative content, and clear navigation.
For medical businesses and practitioners, it’s essential to have a landing page for each service they’re offering. Are you a doctor, a medical center, or a big healthcare corporation? Contact us for a consultation on attracting more patients.
Connect with us
At this stage, we get acquainted with your needs, outline the goals and desired results. We are always happy to take your project to the next level, and then beyond
We are a tech partner that delivers ingenious digital solutions, engineering and vertical services for industry leaders powered by vetted talents.
Successfully sent!
We have received your submission and will get back to you shortly.