Daria Lymanska
Too many requests! You have made too many requests!! No more requests!!!
– How many times do you have to hear that before you get really angry?Amazon Chime API’s request throttling tested our patience like this. But all we ever wanted was to make a simple text chat app work! In this article, you’ll find out why Chime was so unkind to us, what we did to turn things around, and how you too can follow the path we forged.
Wordy copy, looking bad on a smartphone, getting lost on the page, makes customers leave your site. Just one step from ordering.
But let’s see, who are people visiting your website?
- 60% of clients google a disease or treatment;
- Less than 50% look for a specific doctor;
- 35% want to get descriptions and contact information of hospitals or other medical institutions;
- 30% searching for details about their health insurance options
According to these facts, there is the question of how to attract users to look at the information about your service.
So, let’s talk about the design
A landing page is a stand-alone page that supports a singular advertising or promotional objective. Here, we put together the short guide to share our insights, knowledge, and everything else you need to create a high converting healthcare landing page.
Tips for a healthcare landing page:
Responsiveness
Nowadays, a mobile-friendly website is a must-have to keep your business alive. The best solution is Responsive Web Design (RWD) – an approach of creating websites with an ability to adapt to any screen, device, or browser.
Studies show that the average American checks their phone every 12 minutes. 10% of people check their phones every four minutes. According to this fact, you will meet the mobile society’s expectations.
The small video-guide: https://gfycat.com/pl/fastwarmantarcticfurseal-web
Content
All content should be user-focused and tell the information about what your business is up to. Following the trends of minimalism, healthcare landing page design should be tidy and highlight the most important elements.
Your healthcare landing page should include visible CTA – a short and clear sentence or a catchy word that ends the deal. CTA copy’s role is to convince visitors to act – it should be visible and easy to spot on your landing page.
Your landing page audience will judge your business within seconds. In these first few seconds, you want to make a positive impact on them and provide short information about your business. Clients should find information fast.
Directness
Directness is the first aid rule. This rule applies to deliver information promptly. Don’t let your landing page user get confused.
Visitors should easily find the information they’re looking for and should be directly lead to the point of their interest.
Focus on facilitating your landing page, so visitors may take the actions to reach the right information. If you run medical support, focus on making the contact form easy and simple to fill.
Examples of the landing pages :
Pros: The design is clear, soft, and highly eye-catching. Sequential layout and relevant images make a positive impact and a great first impression. The user can easily find the phone number. The option to set an appointment by connecting via FaceTime or other defined communicator is great.
Cons: CTA button should be more powerful. It doesn’t redirect to pricing, timetable, or contact information. Also, there is too heavy and overloaded copy that is inconvenient for users to read from cover to cover.
Pros: A great example of the header section. Also, the copy relevance with the products and services offered by Diabdis looks good. For the users who have searched for the solution for their problem, the headline gives a direct answer: “Take control over diabetes”. The header also shares the product benefits – short and clear information about the Diabdis services.
Cons: Instead of the “+”, a highlighted CTA button could get much more attention.
Conclusion
The landing page is the connecting bridge between the online, digital marketing message, and the visitors’ next step. So make sure it looks good on mobile, has the correct content, and is direct.
There’s no doubt that any medical business needs a landing page for each service they’re offering. Whether you’re a doctor, medical center, or the big cooperation, start creating your landing pages today. You’ll soon start to see more patients inquire about your service.
