News aggregation platform: Improving engagement by 21% with redesign and plugin fixes

team size
4
country
United States
Client Name
News Up First
News aggregation platform: Improving engagement by 21% with redesign and plugin fixes
News aggregation platform: Improving engagement by 21% with redesign and plugin fixesNews aggregation platform: Improving engagement by 21% with redesign and plugin fixes
News aggregation platform: Improving engagement by 21% with redesign and plugin fixes

Full UI/UX redesign

According to the existing users’ feedback, we reviewed the navigation scheme and tweaked it to make it smoother and more intuitive. Our redesign also involved improving link visibility on the summary cards and improving the color palette for the website’s dark mode.

As a result of our redesign, the browsing experience became smoother, more intuitive, and more pleasant. Our redesign secured a 91% task success rate and a 90 usability score, all while increasing user satisfaction by 17% and engagement by 21%.

News aggregation platform: Improving engagement by 21% with redesign and plugin fixes

Responsive WordPress interface

With the UI/UX redesign approved by our client, we translated the mockups into a fully functioning WordPress website. We paid extra attention to the responsiveness of the interface on mobile devices to make the website easy to use on the go.

Thanks to our thorough testing and multiple rounds of improvements, the website comes with an intuitive and smooth UI/UX for mobile devices. We also verified that the website’s mobile version showed a consistently high performance even on devices with limited computing resources or an intermittent internet connection.

News aggregation platform: Improving engagement by 21% with redesign and plugin fixes

Feedzy plugin debugging

The website used the Feedzy plugin for its RSS feed functionality and OpenAI integration. The latter enabled the website to present concise summaries of the displayed news stories. While it was functioning as intended at the beginning, certain issues with the plugin made themselves known as time passed.

To solve them and improve the website’s overall performance, we collaborated with the plugin’s team. Thanks to our attention to detail, performance, and long-term scalability, we not only resolved plugin issues but also ensured it worked fast and smoothly under various request rates.

News aggregation platform: Improving engagement by 21% with redesign and plugin fixes

Page speed optimizations

Finally, we reviewed the website’s frontend and backend and made both components leaner to improve their performance. Our revisions also involved reviewing and optimizing WordPress integrations for better loading speed and response time.

As a result, the website’s Largest Contentful Paint went down to <1.8 s, while its throughput increased by 12% in our testing. Our optimizations also helped bring down application error rates by 16%. All of this helped the website improve technical SEO performance and user experience.

News aggregation platform: Improving engagement by 21% with redesign and plugin fixes
News aggregation platform: Improving engagement by 21% with redesign and plugin fixes
News aggregation platform: Improving engagement by 21% with redesign and plugin fixes
News aggregation platform: Improving engagement by 21% with redesign and plugin fixes
21% Engagement Boost for News Platform via Redesign
5.0 avg rating

Testimonials

The responsiveness, attention to detail and high-level communication from Darly Solutions was outstanding. Communication with the team was all online and was absolutely seamless. They were highly responsive, worked to tight deadlines and provided great feedback and communication throughout the entire project to ensure it remained on schedule and all quality requirements were being met. They exceeded all of our expectations, from design through to delivery.

Kieran Donovan
Kieran Donovan
Managing Director, Corporate Advisory Firm

LLC Darly Solutions's team performs well since the collaboration started. They are fluent in specific programming languages, they are also fluent in English, and they have a great response time. What is most unique and impressive about Darly Solutions is that everyone in the team is inherently communicative and understands the expertise of their respective fields. The team is very agile and can predict stress situations in which we work together to fix and maintain.

Carol Arao
Carol Arao
Product Owner, Software Development Company

Darly Solutions' work so far inspires confidence, as they're skilled and trustworthy. The health platform is incredibly happy with their work. The team at Darly is communicative, responsive, and responsible. I’d recommend them to people looking to do more than build a simple little software.

Jürgen Bröker
Jürgen Bröker
Executive Director, Healthcare Platform Co.

By collaborating with Darly Solutions, there is a significant improvement in the project's quality of codes compared to their original codebase. They lead efficient project management and keep the client updated with their reports. They're a flexible team that delivers promising results. They don't just do as they're told, they actively participate in the design process, which is going to yield us a much better platform in the end.

PJ Fisher
PJ Fisher
Head of Tech, Software Consulting Firm

Darly Solutions was able to develop the site with all functions running. The team was responsive throughout the engagement. They excelled at scheduling and delivered projects on the specified timeline. The whole team was a pleasure to work with. I am very glad that I entrusted them with my project, this is the best company for me!

Inna Netudikhata
Inna Netudikhata
CEO, Mama Travel

The quality of their work is very high, and we get very good customer feedback on what our site looks like. They're very reliable and have a great overview of the technologies they're using. They meet our deadlines and are very accurate with their time estimations on a project. In addition, they're responsive and great with communication with a great command of English — it's very easy to talk to them. Moreover, we've integrated them into our development and scrum process, where we have daily stand-ups with their project manager and developers through Slack.

Felix Leontyev
Felix Leontyev
Head of Technology, PSS AG

LLC Darly Solutions are highly skilled at UI/UX and follow very good engineering standards, and have been very professional in its approach to all the work to date (including the initial consultancy, which was the deciding factor). They have taken ownership of the work in way that demonstrates how much they value the work they are doing and consequently the work we are doing. I am gaining confidence that the decisions they make are good decisions and that this will result in a product that will exceed our initial expectations.

Gordon Lang
Gordon Lang
CTO, Vidina Solutions Ltd

Darly Solutions developed the app in a quick manner, and the code quality was excellent. The professional team was committed to building a successful product. The code quality was good, and the app has been built in a little more than 1 month, which is a result I'm very happy with. They were laid back but professional at the same time.

Piotr Nowakowski
Piotr Nowakowski
Founder, 79 Characters, Inc.

Darly Solutions’ work helped my business tremendously. They were able to identify key areas for growth and improvement. The team was communicative and professional throughout the entire engagement. LLC Darly Solutions is a solutions-oriented vendor that drives results. They’re really professional and they know what they’re doing. The team knows how to identify my problems and solve them.

Maiza Simeon
Maiza Simeon
Founder, Food App Startup

Connect with us

At this stage, we get acquainted with your needs, outline the goals and desired results. We are always happy to take your project to the next level, and then beyond
Darly Solutions Team

We are a tech partner that delivers ingenious digital solutions, engineering and vertical services for industry leaders powered by vetted talents.

Say hello
Uploading...
fileuploaded.jpg
Upload failed. Max size for files is 10 MB.

By filling out this form, you agree to allow us to handle your information as stated in our Privacy Policy. If you don't want to receive email updates from us, you can change your email settings at any time.

Successfully sent!
We have received your submission and will get back to you shortly.
Sorry, something went wrong.
We use cookies to improve your experience
By continuing to use this site, you agree to our Cookie Policy and Privacy Policy